Pizza Hut Franchise - Essay Example

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This report studies Pizza Hut in the United Kingdom in its current and future strategic development. It focuses on identifying and enhancing its organizational policies, procedures, and working practices…
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Pizza Hut Franchise
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Download file to see previous pages 2002 Tricon Global becomes YUM! Brands Inc. The Quad Pizza is launched in the UK. Pizza Hut opens its 500th restaurant. A & W and Long John Silver’s join the Yum brand. 2001 Pizza Hut begins a franchising programme with its delivery stores 2000 Pizza Hut introduces The Edge, a thin pizza with toppings all the way round the edge 1999 Pizza Hut has over 400 restaurants, employing 14000 people. The Italian Pizza is launched in the UK 1998 Pan Pizza is relaunched as Grand Pan in the UK 1997 PepsiCo decided to focus on their (sic) drinks business. As a result, Tricon Global Restaurants is born, creating the largest restaurant brand in the World. Tricon became the partner company with Whitbread. The Sicilian Pizza is launched in the UK. There are 277 restaurants and 100 delivery stores in the UK 1995 Stuffed Crust is launched in the UK 1994 10,000 Pizza Huts are open world-wide 1993 There are 300 restaurants and delivery stores in the UK 1992 There are 9000 restaurants in 84 countries 1990 Pizza Hut reaches Russia. In the UK there are now 200 restaurants 1989 The first restaurant is converted into a Restaurant Based Delivery store 1988 The UK’s first delivery unit opens in Kingsbury, London 1987 An average of one restaurant opened each week in the UK 1986 100 restaurants in the UK and 5000 world wide 1984 50 restaurants so far in the UK 1982 UK joint venture commences between PepsiCo and Whitbread 1980 Pan Pizza Introduced 1977 PepsiCo buys Pizza Hut 1973 Pizza Hut goes international with restaurants in Japan, Canada & England. The first UK Pizza Hut opens in Islington, London 1972 1000 restaurants are open throughout the USA 1958 Frank and Dan Carney open the first Pizza Hut in Wichita, Kansas.”’ ( As part of a consortium, Yum! Brands,...
In recent years, the economic downturn in the world has impacted the restaurant industry. Thus, quick and cheap service restaurants like Pizza Hut cater to the needs of pocket tight consumers by offering quality food with a wonderful dining experience. As a national and international brand name, Pizza Hut maintains its position as the leader in the pizza industry, providing great food at reasonable prices. Moreover, it offers new tactics to retain and enlarge on its market share among its customers. In addition, through effective advertising and marketing strategies, it maintains a reputation of brand recognition ( At Yum! They have developed a growing international dominance by emphasizing four major business strategies: 1). promote industry-leading, long-term franchise and shareholder value; 2). design dominant brands in China of every major classification; 3). encourage forceful global development and establish powerful brands; 4). significantly enhance U.S. brands in returns, consistency, and positions. Its focuses on four principal strategies as pictured below:
In addition, Yum maintains reliable figures of achievement in 2010 with 17% Earnings Per Share (EPS) growth. This commercial success underscores the fact that Yum has obtained at least a 13% percent growth for nine consecutive years, which surpassed its 10% EPS growth expectations. Moreover, for that year alone, it established almost 1,400 new restaurants on the international scene. Significantly, Yum has retained its Return on Investment Capital (ROIC) of 20%+ and still is the market leader in the industry.
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