The Managerial Process at D'Angelo Pizzeria - Essay Example

? Project Summary Purpose: D'Angelo Pizzeria is a proposed franchising concept for a line of mobile trailer pizzerias. In 2009 there were over 300,000 fast food restaurants operating in the United States (Franchisedirect, 2011). D'Angelo Pizzeria is designed to provide the customer with a world class pizza experience at an affordable price. Unlike its competitors, D'Angelo Pizzeria will be the only pizza fast food restaurant featuring a high temperature brick oven of 900 Fahrenheit to 1100 Fahrenheit (Foodservicewarehouse, 2011). This is unique proposition for the marketplace since with the exception of a few high end pizza parlors no competitor uses an ultra high temperature baking environment for their pizzas. Most pizzerias do not use a high temperature brick oven for their day to day operations due to their size, weight, and high operational costs. The difference of D'Angelo Pizzeria lies in the patent pending light weight, efficient, modular oven design exclusive to our company. Patents can protect a product innovation up to 20 years (Ustpo, 2008). By combining the freshest ingredients our specially developed fermented dough formula and our revolutionary patent pending oven design, D'Angelo Pizzeria provides the genuine pizza experience with subtle aromas and outrageous flavors that only a properly prepared pizza and high temperature brick oven can provide. D'Angelo incorporates fully equipped high end pizza parlor with three independently controlled high temperature pizza ovens on an 8'x12' temperature controlled trailer. Our exclusive franchising concept will bring to the masses a superior quality pizza experience at a competitive price. The priority of the project is to open the two pilot stores, not selling franchises since it is going to take six months to a year prior to the company been ready to sell franchises (Projectkickstart, 2011). Objectives: The goals of this project are: 1) To finalize the design, build and test the D'Angelo Pizzeria final trailer prototype and custom outdoor enclosed tarp for customer seating with a capacity for 24 individuals 2) To design and test manufacturing operational procedures and build all the necessary operating infrastructure for the manufacturing of trailers, distribution and customer service of the D'Angelo Pizzeria franchise. 3) To interview and hire the necessary personnel for the operations of the D'Angelo Franchise division. 4) To document and write the franchisee, employee, training and operational manuals for the D,Angelo Pizzeria franchise. 5) To build the trailers for the first two corporate owned D,Angelo Pizzerias 6) To launch the grand opening of the first two corporate owned D'Angelo pizzerias and franchise division. In order to complete the project a we will need to concentrate our efforts in the following important items or deliverables (Desouza, 2008): 1) Outline and design layout and equipment requirements for final trailer prototype. 2) Investigate and compare available suppliers for equipment and raw materials requirements. 3) Acquire bids from chosen suppliers for the unmodified trailers ,equipment, food and general staples. 4) Sign a contract with one supplier for the trailer and equipment and two suppliers for food and operational supplies. 5) Finalize enclosure design for the three modular ovens to be used in the chosen trailer model. 6) Order trailer, equipment and materials from chosen suppliers for leasehold improvements and final trailer prototype. 7) Acquire bids and choose one fabrication shop for custom sub assemblies to be used in the trailer. 8) Lease suitable commercial building for the warehouse and manufacturing area and corporate facilities for D'Angelo Pizzeria corporate headquarters. 9) Incorporate D'Angelo Pizzeria Co. and franchise division. 10) Interview and hire personnel for D’Angelo Pizzeria manufacturing and corporate operations. 11) Assemble final trailer prototype and perform testing and debugging. 12) Choose and document final design parameters for trailer after prototype testing. 13) Establish and document all operational, training and franchisee procedures to develop the operational, franchisee, training, and employee manuals. 14) Research and lease to possible locations for the first corporate owned D'Angelo Pizzeria. 15) Develop the Strategic Marketing plan. 16) Assemble two ready to run D'Angelo Pizzeria trailer units to be used for the corporate owned pilot stores for the D'Angelo Pizzeria franchise. 17) Launch grand opening of the two corporate D'Angelo Pizzeria locations and prepare corporate infrastructure for the launch of the D’Angelo franchises within 6 months. There a series of important milestones that mark key achievements that help achieve a success full project completion: These key turning points or milestones are: 1) The completion and approval of the final design for the trailer prototype 2) Contracting a reliable supplier network that meets the quality requirements and technical specs of our product line 3) Finalizing the construction of the final fully equipped trailer prototype 4) Procuring and leasing location for D'Angelo pizzeria corporate facilities 5) Assembling and testing the final trailer prototype 6) Launching the pilot stores for the D'Angelo Pizzeria chain The scope of the project will not involve selling any franchise slots to customers at this time. The D’Angelo Pizza project is an innovative ideas that will revolutionize the pizza marketplace. The project has an excellent chance to succeed due to the fact that there are not any moving pizza vendors selling brick oven pizza. The special pizza formula that D’Angelo Pizza utilizes is the key to the success of the company due to the fact that it differentiates the firm. This project has the potential of becoming a multimillion dollar project in three to five years once the company is able to sell franchises to private investors. The franchises the company sells can generate money in a variety of ways. The person can make money in his regular pizza spot, by going to festivals, and by performing pizza parties. The patent pending ovens are modular which implies that they can be removed from the trailer to be utilized for other purposes. Several persons have had the privilege of tasting the pizzas our special ovens can produce. So far the customer reception for the product is excellent. If the project is successful in the long term it will accomplish two important goals: it will generate a nice revenue stream for the owners and it will generate hundreds of jobs for the US economy. The uniqueness of the D’Angelo Pizza project is the key towards the success of the project. There are a lot of pizza moving vendors in the marketplace, but none has had the hindsight of incorporating brick oven pizza into their operations. Work Breakdown Structure (Gordon, 2011) Responsibility Matrix There are an endless array of project management programs, suites and tools available in the web. A quick search using on Google using the keywords “project management tools” returns over 7.75 million hits. After scanning a few websites two workplaces stood out intermediately. First is a website called http://www.ganttproject.biz/. Its design to provide you with free project management tools and resources as well as Gantt Project and nifty free Java powered program that provides you with all the basic tools needed to manage a successful project. The program allows the user to easily schedule, create and manage work breakdown schedule, create a Gantt chart, milestones, and deliverables. The program is fairly easy to use and allows much power and utility in a free web based application. Another good and easy to use project planning suite is the program from http://projectbubble.com. Although it is more tailored towards the professional or small business the program has a lot of features that helps users save time. Even though the program is not free it is extremely affordable at $14 dollars a month. It helps with scheduling; invoicing, project management and planning all in a very intuitive interface with drag and drop capabilities. After downloading the demo I was able to try it for myself and within a few minutes I figured out the basics of the program interface, it is very intuitive. Although there is a monthly fee, the multiple functionality of the software suite makes it a good value for a small business or busy professional. References Desouza, K. (2008). Project Management: The Managerial Process – Book Review – Winford Dixon. Retrieved March 31, 2011 from http://infomgmt.wordpress.com/2008/11/10/project-management-the-managerial-process-book-review-winford-dixon/ Gordon, A. (2011). What is a Work Breakdown Structure?. Retrieved March 31, 2011 from http://www.brighthub.com/office/project-management/articles/2645.aspx Foodservicewarehouse.com (2011). Brick Oven Pizzas. Retrieved March 31, 2011 from http://www.foodservicewarehouse.com/education/commercial-pizza-oven-types/bd45.aspx Franchisedirect.com (2011). US Fast Food Franchise Industry Report. Retrieved March 31, 2011 from http://www.franchisedirect.com/foodfranchises/fastfoodfranchiseindustrystudy/14/262 Projectkickstart.com (2011). Project Management Tips. Retrieved March 30, 2011 from http://www.projectkickstart.com/downloads/get-agreement-on-priority.cfm Uspto.gov (2005). General Information Concerning Patents. Retrieved March 31, 2011 from http://www.uspto.gov/web/offices/pac/doc/general/ Read More