Perceptions of the State Sales Tax Holiday - Literature review Example

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Summary

The paper 'Perceptions of the State Sales Tax Holiday' focuses on an article by John W. Mogab and Michael Pisani which is about a “Sales Tax Holiday” which is a Texas state government initiative. Sales Tax Holidays were first introduced in the state of New York in 1997…

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Perceptions of the State Sales Tax Holiday

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Subject: Marketing
Type: Literature review
Level: High School
Pages: 1 (250 words)
Downloads: 3
Author: annette98

Extract of sample "Perceptions of the State Sales Tax Holiday"

The first part contains demographic questions, and the second part contains Mall questions. The questions are very simple, mostly requiring only a few words, and the second part uses two questions with 7 points Likert scale. The sample size is 710 shoppers entering a shopping mall in 2004. The contact method used is defined as “mall intercept survey” which means that university students were used as researchers to distribute the survey. They intercepted the shoppers and asked them to complete the questions.

There was a small $3 dollar voucher reward for completing the study. Because of the nature of the shoppers in Texas, the survey was available in English and Spanish.

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