Porter's Generic Competitive Strategies - Assignment Example

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This paper “Porter's Generic Competitive Strategies” seeks to analyze the performance of one firm called Yellow Tail with regards to the emerging factors that are mainly external and how they have impacted on its operations. The company has witnessed a steady growth in the Australian Wine Industry…
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Porters Generic Competitive Strategies
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Download file to see previous pages Yellow Tail operates in an environment where there are also competitors who offer the same products and in this case, a SWOT analysis is more appropriate for this task of analyzing the environmental factors that affect the organization’s operations. It defines the relationship between the internal and external environmental factors that can affect an organization in a bid to deal with its strategic analysis (Robinson 1997). Basically, SWOT stands for strengths, weaknesses which represent the internal environment of the firm while opportunities and threats are external environmental factors. The major strengths of the company include the following: The name is unique and interesting, the packaging depicts the famous kangaroo and the pricing is low among other factors. The company is able to offer satisfactory products to its customers abroad as well. Its weaknesses are; it heavily relies on the export market, it has limited brands and cannot continue attracting customers over a long period and the fact that it uses limited advertisements is another major weakness which can negatively impact on the organization.
There are different opportunities for the company. The distribution pattern in global markets is a very big opportunity for the company compared to other locally-based players in the industry. Using new technology in brewing wine is another opportunity for the company. The other opportunity is the need for the adoption of new information and communication technology tools such as the internet to effectively market its products. It can utilize the internet to reach customers who are beyond the local markets. Through specially designed websites, it can also be possible to market other products that are not found in the local stores. However, the growth of Casella Wines' Yellow Tail has been one of the greatest successes of the wine industry and of branding as a result of many factors.  ...Download file to see next pagesRead More
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