The company chosen for study is Tesco Plc which is the biggest multinational general merchandise and grocery retailer in United Kingdom. The company is listed on London Stock Exchange and has over 6350 stores globally. …
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The company chosen for study is Tesco Plc which is the biggest multinational general merchandise and grocery retailer in United Kingdom. The company operates in over 2,315 stores globally with over 1,875 stores in UK. It also has significant presence in North America, Asia and Europe. The total revenue of the company for the year ending 2013 was over £ 64.8 billion while net income after taxes was over £ 120 million. Tesco PLC was founded by Jack Cohen in 1919 as a group of market stalls. The company is listed on London Stock Exchange and has over 6350 stores globally. It is also a constituent of FTSE 100 Index. The company is headquartered in Chestnut, Hertfordshire of England. The company has huge geographical diversification into areas like clothing, furniture, electronics, financial services, retailing of books, internet services, software, music downloads, DVD rental, and so on. Tesco Stores Ltd is a subsidiary of Tesco PLC in United Kingdom. ...
64.8 billion while net income after taxes was over ? 120 million. Tesco PLC was founded by Jack Cohen in 1919 as a group of market stalls. The company is listed on London Stock Exchange and has over 6350 stores globally. It is also a constituent of FTSE 100 Index. The company is headquartered in Chestnut, Hertfordshire of England (TESCO, 2013, pp.3-16). The company has huge geographical diversification into areas like clothing, furniture, electronics, financial services, retailing of books, internet services, software, music downloads, DVD rental, and so on. Tesco Stores Ltd is a subsidiary of Tesco PLC in United Kingdom. The company offers a wide range of personal finance services both offline and online. The relative position of Tesco’s market share with respect to other foremost players in the market is depicted as follows: (Source: t1ps.com, 2012) External Business Environment Analysis Global recession during 2007 to 2009 has substantial impact on the overall retail industry across the world. During the year 2012, retail growth was only 1.2% and it was the third lowest in the history retail industry of UK in last 40 years. Thus, the macro-economy significantly influences organizations’ strategy by influencing the surroundings of the industry. The external environment determines the outlook of industry and hence it is very important to analyze the external environment in order to formulate appropriate strategy for the organization (TESCO, 2013, pp.8-9). PESTEL Analysis The macro-economic environment is evaluated using the PESTEL analysis that identifies key drivers that influence the company’s strategic decisions. The objective of this analysis is to reveal the impact of various external factors upon a business as well as the industry
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