We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Zara case company analysis report - Essay Example

Comments (1)
Summary
Zara is one of the proficient players in the world of fashion and the leading brand of Inditex Group. The company’s financial prowess is so remarkable that it has been found to have a great effect the Spanish economy…
Download full paper
GRAB THE BEST PAPER

Extract of sample
Zara case company analysis report

Download file to see previous pages... It further looks at the PR of the company and the major crises that have been facing the company over the years. A comprehensive analysis of the company’s strategy is done to establish the root of the company’s success. Lastly, the paper gives suggestions on how the company can improve its operations in the global scene.Zara is the leading brand of Spanish Fashion Group Inditex and a well- established Fashion Company in the global scene (Zara, 2012). The company was established in 1975 in La Coruna and since then, its growth has been sterling. It had opened branches in major fashion cities including Paris and New York by the year 1990. It was because of their tremendous reputation that Zara Home was opened in the year 2003. In 2007, Zara established their first online shop that specialises in the sale of home products (Inditex, 2012). At the moment, the company operates 1830 stores in different parts of the world. According to recent financial statements, it contributes to more than 64% of Inditex’s revenue (Inditex, 2011). The company distinguishes itself as fast fashion trademark and offers high fashion clothing to reach the public at affordable prices. Zara’s success has been impressive over the years and this paper analyses its external environment, value chain, leadership, strategies and challenges facing the brand name. External Environment Analysis The fashion industry is ever changing due to contribution of companies like Topshop, HandM and Zara (London Business School, 2008). Consequently, factors affecting the clothing industry will influence trends in the high fashion world. In the clothing industry, customers’ preferences vary according to their ages and body types (Keane and te Velde, 2008). Furthermore, the demand for clothing is affected by population size and patterns. For example, an increase in the proportion of pregnant women and birth rate will increase demand for maternity and baby clothes (Suttle, 2011:45). It is important to note that demographic trends are the driving force in the fashion industry. The PESTLE analysis will be used to study the macro- environment and the Porter five forces model to evaluate the micro- environment. PESTEL analysis The fashion industry is characterised by high levels of competition among the top fashion brand names and frequent changes in the customers’ tastes and preferences. PESTEL analysis is used to identify factors that affect the demand of goods produced with regards to the external environment. Political Aspects In terms of the political framework in the clothing industry, workers’ rights and employment regulations are mandatory in the creation of a legal environment in the manufacturing ...Download file to see next pagesRead More
Comments (1)
Click to create a comment
on
ondrickabo added comment 21 days ago
Student rated this paper as
At first, I thought 21 of pages is too much for such a topic. But now I see it could not be done better. As the author starts you see the depth of the question. I’ve read all at once. Precise research
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Strategic Analysis Of Fast Fashion Company: Zara
Strategic analysis of fast fashion company: Zara BY YOU YOUR SCHOOL INFO HERE DATE HERE Executive Summary Zara is able to successfully outperform competition in terms of sustaining a low cost product provider strategy founded on lean manufacturing philosophy and controlling waste in raw products and finished merchandise.
11 Pages(2750 words)Essay
Zara Company Analysis
Zara is a leading fashion retailer store in Spain and most parts of Europe. This company has gained a good standing in the industry by its strategy of fast fashion. The analysis of the external market reveals that the rivalry within the firm is medium to high. This is mainly on account of the fact that the industry is in its maturity stage.
17 Pages(4250 words)Essay
Strategic Review Report for ZARA Company
The report analyses the strategies both business and corporate strategies that Zara should undertake to maintain and improve the growth of the company. The analysis of the internal and external environment helps to understand how the business operates and what challenges it may face during its operations and how best the company can overcome them.
16 Pages(4000 words)Essay
Strategic Perspective - Zara Report
In keeping with the rapidly increasing business practices within the fast fashion retail industry, Zara can be considered as one of the leading fast fashion retail companies. Zara is widely recognised as the leading fashion retail organisation especially for offering extensive number of quality based high-street fashion products to the global customers.
15 Pages(3750 words)Essay
Case study on Zara
At present the northern American and the EU nations are looking to comeback from the shock-waves of the economic down-turn. Downward economic trend may have transformed regular clothing purchases into luxury purchases. Major Apparel Companies are looking to establish businesses in the emerging economies.
18 Pages(4500 words)Essay
Zara Case Study
Zara Case Study. Zara is a leading fashionable apparel company. The company is recognised to possess a superior brand image as well as reputation in the worldwide market segments. In this report, a PESTEL and ‘Five Forces Analysis’ are conducted. The analysis of the external environment has found out the opportunities as well as the threats which are present in the global market segments.
21 Pages(5250 words)Essay
Zara Case report
This report is basically a case study of Zara retailer, a Spanish based company, one of leading company in retail of apparel and fashion. The macro level analysis indicates that company is facing several moderate to high level challenges. In terms of its global strategy, socio-cultural, legal, and environmental factors could be the major areas of concerns for it.
22 Pages(5500 words)Essay
Skills Essential at Various Levels of Management
This essay discusses that Schermerhorn defined technical skills as the ability to utilize expertise to perform a certain task. It is considered as essential among lower-level managers as they function to supervise employees who provide services or produce products. Sales managers have the task of finding potential clients and developing accurate pitches.
2 Pages(500 words)Essay
Zara case study
In the past few years the company went for aggressive expansion and invested in 49 markets including Australia, Azerbaijan, Taiwan, Peru and South Africa (Dishman,
15 Pages(3750 words)Essay
Let us find you another Essay on topic Zara case company analysis report for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us