Nobody downloaded yet

Qantas Strategic Management - Case Study Example

Add to wishlist

Cite this document

Summary

Download full paper File format: .doc, available for editing

GRAB THE BEST PAPER97.9% of users find it useful

Read Text

Subject: Management
Type: Case Study
Level: Undergraduate
Pages: 23 (5750 words)
Downloads: 0

Extract of sample "Qantas Strategic Management"

Download file to see previous pages

The paper “Qantas Strategic Management” is a meaningful example of the case study on management. Qantas is among the largest airline based in the world according to its fleet size, international destination, and international flights. The company was founded in November 1920 making it the third-oldest company in the world in the industry. It is viewed as the flag carrier of Australia since its logo is the national flag of Australia. Qantas has its headquarters in Mascot, New South Wales in Australia. The company had a total fleet size of 117 and served 42 different destinations excluding the destinations that are served by its subsidiaries. Among the subsidiaries of Qantas are Australia Asia Airlines, Impulse Airlines, Australian Airlines, QantasLink, Jetstar Airways, Network Aviation, and Jetconnect.

The competitive environment

General environmental analysis
PESTEL analysis seeks to analyze the internal and external factors affecting the company. It is a form of marketing strategy where the political, economic, social, technological, and legal processes of a company are analyzed. The PESTEL analysis usually provides an overview of the opportunities that the company faces in various environments and daily activities. Opportunities for Qantas should consider the aspects that affect the product and the market. The economic factors affect both the market and the product for a company. Political factors affect the market as the stability of a country will determine how many companies are willing to invest in the country. The social factor also determines the market direction that the company takes in venturing into new markets. The legal factors also affect the market growth for the company.

The economic factors in PESTEL analysis are mainly concerned with the profitability and growth of the company. Qantas strategizes in taking up opportunities that expand their market size and promote the growth of their products. Stability in the countries that the companies operate determines how much companies are willing to invest in the countries. With economic stability, the development of the available opportunities within a corporation becomes feasible.

...Download file to see next pages Read More

CHECK THESE SAMPLES OF Qantas Strategic Management

Strategic Management at Jetset Travel World Group

… The paper "strategic management at Jetset Travel World Group " is a perfect example of a management case study.... The paper "strategic management at Jetset Travel World Group " is a perfect example of a management case study.... It recently merged with Stella travel services holding to offer wholesale travel business, retail urgency networks, air ticket consolidation, and airline representation and travel management services.... It recently merged with Stella travel services holding to offer wholesale travel business, retail urgency networks, air ticket consolidation, and airline representation and travel management services....

6 Pages (1500 words) Case Study

Qantas Airways - Strategic Performance Appraisal

… The paper "Qantas Airways - strategic Performance Appraisal" is a perfect example of a business case study.... The paper "Qantas Airways - strategic Performance Appraisal" is a perfect example of a business case study.... qantas Airways Limited herein referred to as qantas is a company limited by shares and is incorporated in Australia with its publicly traded shares on the floor of the Australian stock exchange has committed hedging in its annual accounts for the maintenance and sustainability of the corporation in the market....

6 Pages (1500 words) Case Study

Qantas Airways Dispute and Resolution

The following essay will look at the details of the case in understanding the method behind the madness that could define the employee relations, which ideally should be based on the usage strategic management principles.... nbsp;In October 2011, Qantas, one of the biggest international airlines, underwent a period of sheer turbulence; when during the bargaining process with unions the management ran into a stonewall of no cooperation.... nbsp;In October 2011, Qantas, one of the biggest international airlines, underwent a period of sheer turbulence; when during the bargaining process with unions the management ran into a stonewall of no cooperation....

7 Pages (1750 words) Case Study

Brand Portfolio - Qantas

… The paper 'Brand Portfolio - qantas" is a good example of a marketing case study.... The paper 'Brand Portfolio - qantas" is a good example of a marketing case study.... This research will focus on qantas Brand which is a well known Australian Airline Brand.... Yes, our qantas Brand does use social media to communicate with our target market or potential customers through Facebook since Facebook is widely used and attracts users of all ages, genders, nationalities and interests....

6 Pages (1500 words) Case Study

Strategic Employment Relations Event

… The paper 'Strategic Employment Relations Event ' is a great example of a management Essay.... The paper 'Strategic Employment Relations Event ' is a great example of a management Essay.... The Industrial Dispute The industrial disputes between Qantas and the three unions- the Transport Workers Union (TWU), Australian and International Pilots Association (AIPA) and the Australian Licensed Aircraft Engineers Association (ALAEA)- can be traced back to pay negotiations between pilots and the management of Qantas in July 2011....

9 Pages (2250 words) Essay

The Fundamental Dimensions of Strategy

strategic management is therefore important in terms of determining the success of an organization.... The paper thus discusses the concepts of strategic management in relation to the case study of the Qantas-Emirates alliance.... The concepts of operations management are important in terms of promoting the growth and development of an organization.... A strategic alliance that was put in place by Qantas and Emirates was for the purposes of increasing the competitive advantage....

7 Pages (1750 words) Case Study

Qantas Bailout Debate

The management engaged in intensive with the government to ascertain the uneven playing field as the sole cause of its mysteries.... The management engaged in intensive with the government to ascertain the uneven playing field as the sole cause of its mysteries.... Qantas Airline Debate Side: First, the company's management argued that Qantas was not Holden signifying that despite it helping to create billions of dollars of taxpayers' money over a significant number of years within the car industry it has continued to operate without any form of taxpayer subsidies or even any form of tax concessions (Joyce 1-2)....

6 Pages (1500 words) Case Study

Service Operations Management

… The paper “Service Operations management” is a meaningful variant of the assignment on management.... The paper “Service Operations management” is a meaningful variant of the assignment on management.... The strategic service vision of any service firm describes how the company effectively identifies and addresses a need in the market.... The strategic service vision of any service firm describes how the company effectively identifies and addresses a need in the market (Heskett, 1986)....

8 Pages (2000 words) Assignment