Analysis of Business Plans of Green Design Group LLC and Mindshaker - Example

Analysis of Business Plans Course Tutor Date 1. Introduction Business plan analysis is a very important step towards determining the viability of a suggested business. This process involves going into the nitty-gritty of the business in comparison to the major industry undertakings and the company historical in cases involving expansions. Performing a proper analysis calls for thorough investigation of the market conditions within a given industry. These facts may be set within the executive summary of the business plan whereby the mission statement is stated. A vague business mission statement is enough proof of lowly investigated business intentions or an uncooked plan. The product or service details are also utilised to analyse a plan. In order to beat the competition or substitute services or products, it requires a whole new taste or pack of unique features. Therefore, identification of the strongest components of a business plan is very important when carrying out an analysis for financing or enactment purposes. Apart from the uniqueness of a product, marketing and research strategies are also indicative of business’ success probability (DeThomas & Derammelaere, 2008). This essay provides a critical investigation of two major business plans found on http://www.businessplans.org in a bid for self-acquaintance with the analysis process. The first business plan can be found on the website link http://www.businessplans.org/Green/Green00.html and it involves a service business dubbed as “Green Design Group LLC.” This company’s major intent is to provide its clients with apparel marketing programs including other services such as design and import. The second business plan meant for analysis is found on the link http://www.businessplans.org/Mind/Mind00.html . “Mindset” is a business idea that seeks to offer graduate students with a premium text book sales service that is strategically set to beat the local campus bookstores which are labelled as disorganised and utterly expensive. This analytic essay further delves into the strategic processes that are contained in these two plans while identifying some of the points of weaknesses in a contrasting manner to determine which of the two is likely to be more successful. 2. Business Overview Green Design Group LLC is a sportswear company that has over the years been active. Designers like Margret Green at their level best developed links with the sportswear in late 20th century. There was great innovation that saw the production of several professional and college sports teams and the athletics attires. The world increasing sporting from the professional – the Leagues in Europe like UEFA, Premier leagues, NFL, FIFA world cup to some other local sports activities return to the sportswear company. The Green Design Group LLC concentrates on the manufacturing and delivery of the sportswear .The company has designs team uniforms, outerwear, polar fleece, sweaters, knits, heavy weigh garments, polyfil jackets, down jackets, football league uniforms, children’s sportswear are some of the products that the company offers. The clients of the Green Design Group are privileged to the market strategy given, the quality designs, manufacturing and the importing of the products to the destinations. The company is very promising in the provision of the sportswear products in the industry. Strategies that have been grounded by the company favour the clients and the members of the corporation. The mission and vision provides the aptitude that will switch the business plan into the achieved plans and successful company (Business Resource Software, Inc., 2014). Mindshaker provides the educational materials through the internet at the expense of the old system of the institutions bookstores. The business strategy will win the current needs that arise due to the demand for the education. Bookstores and retail sellers are otherwise time wasting and expensive than Mindshaker resolution. This will be not the only web retailer but it will also give the supplementary touch in an extreme measure. They have also provided books, articles from the academic expertise and learning aids. Mindshaker will allow the clients to purchase books on their website and other materials that are educational. Students across the world shall be introduced by a menu that consists of a displayed syllabi, software and other learning aids, all required texts, book abstracts, price and availability information is sufficiently provided. The website of the company provides two categories of the products which are namely textbooks and the digital learning tools and the knowledge sharing service. The truncation of users is done through the provision of user id which provides an easy approach to the access their professors’ information and what is required by the students. Apart from books, there are other numerous online shopping products which include innovative educational products, chat rooms and links to premium bulletin sites. The management strategies are very robust and involve book listing and assembling a catalogue of case studies from leading universities such as Darden, Harvard, Stanford, short articles done by prolific professors on specific topics, provision of traditional videos and CD ROMs, and other downloads from the mindshaker.com internet accessed website .This overlook the negative side and concentrates on the development venture of the of Mindshaker website. 3. Strong Points in Mindshaker and Green Designer Group The proposed Mindshaker website provides robust business strategies that shall take advantage of the back laid bookstores in educational institutions. Actually, the unlimited online presence shall provide an endless space for the shelving of the books and other several educational materials .The customers are exposed to wide selection, in addition they can be able to search perfectly and retrieve documents from the simple user interface. Furthermore, Mindshaker provides a convenient location which is accessible to all individuals around the world who would like to read. Their clients who also include students, learners and professors are in the full position to access the crucial review materials which provides a leeway to exchange ideas and thoughts thereby providing a leeway for rapid growth. Demonstrations can be done through the use of video clips, and play of the games targeted to explain the technical parts on the web interface. The unique integration of the technology into the web site has more grafting steps that will elevate the condition of the Mindshaker website. There are outstanding services that are generated as a result of the adoption of the technology. The economic competence gains the picking speed allowing the world to make purchases from the online store. Mindshaker books and services are not subject to incompetence as some of the articles and samples are drawn from the well exposed professors and professionals. Beneath, the top strategies of Mindshaker’s website, they have serious recognition of their brand, the loyal customers of their supplies, supplier relationships, in relation to the web site project proposed economic model. There is a reasonable room for expansion that is linked to the demand of education modernization. There is great penetration potential of the Mindshaker’s products especially in the educational, economic and online companies. There is a database that provides the customer information to devolve the services to the individual case. This in the other words, makes the Mindshakers achieve a competitive edge over the obsoleteness of the traditional libraries in all the dimensions. Green Design Group LLC has marketing and sale objectives making it up to the task like the counterparts. They have resolved to marketing strategies that can help them promote the sales of their products .They obtained a collection of high performance apparel for the regular customers. Due to dynamism principle (Hipple, 2012), new products get introduced to cater for the emerging needs of the elites in sports .The marketing strategy is purposed to create awareness on the outerwear fabrics, moisture wicking undergarments, and performance driven garments which are popularly used in the beaches. Furthermore, Green designed products in respect to beach events and fabricated, technical bells and whistles and garment which are equally useful. The detailed product specification sheet is special document that is created in each style having illustration and construction details. Green Design Group LLC is committed but not limited in the specialization of products like outerwear jackets, lightweight jackets, sweatshirts, sweaters, shorts, shirts, tee-shirts, hats, bags and other multiple products. Prediction ability and deliver innovative apparel and accessory products of the company provide a basis on which growth and market competence is based. The company receives more value from the business model design to grow as a strong sports firm offering diversified services. The company is not centred on Margaret Green, but responsibilities are a signed to the individual personnel in line with the talents and the creativity. Another strong point is that the current trend that shall keep Green Design Group LLC going is the coordination with the two footwear design firms that will make their synergy to grow tall. The brands that are produced are hook up in both the local and the international levels. Green Design Group Company is committed to saving of the client needs, through the provision of the high quality product. 4. Weak points Identification of the weak points is the surest way of enhancing the business is performance and the success. This provides a good road map for turning business not just as the name but profitable enterprise. Mindshaker discovers the students’ discomforts in the mandatory long lines that the learners have to follow to scarcely availed books and resources. This however, have very high fixed cost, which is inconvenient to the graduates in the process of making orders of purchasing their books. The web site has power of information that few options for graduate students and professors are evident in the process of innovative and selection of value added educational tools and the services. Making the orders with the available negligible number of tools and services is simple tasks. Lastly, management of Mindshaker requires what will keep the web out of the current need for additional funding. Further, the management requires good for patience as they wait in need is herein. Scalability of the web is also a weakening tool as the software use if beyond the normal anticipation. The market strategies is also very crucial in the identification of the weakness. The excite conditions can easily leave Mindshaker organisation at a stunted growth. Green Design Group LLC has a location that is fixed and makes it difficult for the clients to enjoy the accessibility to the company. This therefore, will have to limit the availability and the sufficiency of the clients. The revenue that exists for the company is as well extremely demanding. There is challenges also in the company when it come to the operating cost. Secondly, the company has so many issues when it means to maintaining operating expenses at a minimum. The minimal cost of production can be convenient but will always need to be valuated to make the business flourishing in the implementation case. The intensive competition that the company faces from other sportswear organization, keeps the company on toes. Unique insight into the needs and wants of the elite and local’s sports activities. 5. Proposed Improvements The improvement of the business is the key role of the established business plans. Through the two business plans analysed, the improvements that are necessary cannot be heisted from identity. The status quo of the business plan is like witness of the failure of the business enterprise. Mindshaker for example seeks to improve educational sectors in terms of provision of the traditional textbooks, course syllabus, study aids, chat rooms, and job search information. In addition, Mindshaker offers a library of academic and business cases, learning simulations and the most recent academic innovations. The improvements that should be made is the consolidation of complete booklists from the universities and colleges and provide a well informed collection on its customized website. Through this improvement, learners and their professors shall be able to search for programs that will suit their career development. The business plan also need to implement the hiring of a relationship manager to deal with the early bird corporates and academicians. The creation of the alliances is very important to the advancement of products and services within the Mindshaker environment. Green Design Group LLC has developed series of improvement that can be epitome to the prospective clientele base. The historical background of the Company is eminent and the management of this organization is very competent, made of experienced personnel and innovative people. The business organization should be designed to having a better organizational structure. Green Design Group LLC is highly preferred for the Green offers that are provided to the potential clients. There is need to improve close relationship with the manufacturers. The executive summary and the statement of the vision and mission should also be improved to this regard. The marketing research strategies can be very determining henceforth, there is no need of embracing obsolete strategies. 6. Challenges There are several problems in line with the analysis of the business plans, which range from organizational, management, operations and all the other sectors forming the organization. Other issues include value analysis which emerged in the process of industrial analysis. The development of business plans is therefore a complex process that requires specific business plan components. The personnel developing the plan need time and resources to provide the effective and valid business plan. The market field consist the market that is fragmented and in consisted. There are seasons for instance why the Green Design Group LLC shall not make high returns and have been since overlooked. The entitled private label merchandise is a challenge that has faced the planning experts while they try to design the effective business plans .The capital is the paramount determination factor for quality and quantity of the business plan’s proceeds. The promotion of the marketing strategy is also the company’s obstacles, especially when the organization has more competition; there is need of the complex strategy that people will have to attain. The identification of the qualified personnel is not easy. The candidates who qualify for the positions in this sometimes have not attained the aggregate requirement. The scoring card of the business plan can remain vindicated under abnormal circumstances. The best resolution that can be achieved in the process of planning a suitable business is ensuring that, before one decides to have business ensure that the worthy of the business is determined in terms of the cost of preparation. The personnel that is designing the business plan need to do thorough research in the provided field. This involves the evaluation of the market trends, the products and services that are also related to the above challenges. The electronic commerce aspect of the business translates to minimal capital expenditure requirements for Mindshaker is one of the blows that the techno phobic people face. Plans to leasing of the online shelves by the management is very expensive and need experts. The undertakings of the company can be otherwise being solved through the professional incorporation with the field. 7. Conclusion In conclusion, when an individual needs to begin a successful and excellent business one needs to have a clean business plan. Development of a good business plan will is what a business venture purposes to generate. There are several ways of designing the business plans depending on the objectives that one need to attain .The business plan ensures that the target group receives best services and no marginalization due to economic independence and the level of the academics. Business planning is very eminent as well in helping the owner of the business ideas remain focused. The plan is useful in all the walks of life business as it is used to identify the weaknesses, the strengths and the opportunities that are provided by the markets. The business plan makes the business to begin with a lot of competences. This is because it offers a road map to the future of the business. Development of the competent business plan requires that before any significant step, there should be an evaluation of the business; the nature of business, the starting capital should as well be more overt and this will transform the plan to competence and performance scale. References Business Resource Software, Inc. (2014, August 16). Green Design Group, LLC. Retrieved from Center for Business Planning: http://www.businessplans.org/Green/Green00.html Business Resource Software, Inc. (2014, August 16). Mindshaker. Retrieved from Center for Business Planning: http://www.businessplans.org/Mind/Mind00.html Business Resource Software, Inc. (2014, August 20). The Product and Service. Retrieved from Business plans: http://www.businessplans.org/Green/Green02.html DeThomas, A., & Derammelaere, S. A. (2008). Writing a Convincing Business Plan. New York: Barron's Educational Series. Hipple, J. (2012). The Ideal Result: What It Is and How to Achieve It. Tampa, Florida: Springer Science & Business Media. Read More