Zara Fashions and Traits of Rosalia Mera as Its Manager - Case Study Example

Leadership is an important aspect of being as the success of the business is largely dependent on the manner the leader is able to use the resources towards the group goal. A leader who demonstrates different traits and qualities is able to transform the working culture as the leader is able to influence people to act in a certain manner which thereby ensures that the group goals can be achieved in the best possible manner. The essay looks towards evaluating the personality traits of Rosalia Mera who is the founder of Zara fashions. The essay looks towards evaluating the traits of Rosalia Mera based on the different personality traits which Darling & Leffel (2010) has highlighted. This thereby highlights the manner in which Rosalia Mera was able to act as a leader and achieve the desired objectives of the business. Using the different traits which Darling & Leffel (2010) has highlighted it is seen that Rosalia Mera looks towards demonstrating analyser, connector, director & creator traits (Darling & Leffel, 2010). The different traits were demonstrated by Rosalia Mera as she used different skills and strategies to motivate, innovate and make the resources to be used in such a manner that efficiency is created. This resulted in transforming the tailoring industry and ensured that overall effectiveness was generated. Further, Rosalia Mera ensured that she looked towards demonstrating different traits and qualities on different occasions so that maximum productivity could be generated. Rosalia Mera along with it also ensured the required flexibility to be part of the system which helped her to change as per the changing business environment and depicted the manner in which the leadership qualities helped in the development of the business and helped to achieve the objectives. Darling & Leffel (2010) has highlighted one of the man leadership quality of being a creator and director which is quite reflected in the personality of Rosalia Mera who was the cofounder of Zara. The quality of being the creator can be seen from the different innovation strategies that Rosalia Mera adopted. This ensured innovation as manufactured innovative gowns, lingerie and others which ensured success as the world fraternity due to her creator quality was able to get new and better products. This was matched by the fact that she looked towards developing products which were creative and attracted customers instead of focusing on profits (Gable & Martin, 2005). This helped to revolutionize the apparel industry by developing different products like dressing gowns and lingerie which were different and stylish from the market and created a style icon. This was matched by the fact that Rosalia Mera looked towards indulging in activities like charitable organizations and supported in the development of different cancer fighting compounds which helped to improve her brand image and thereby contributed positively towards the growth and prospect of the company (Northouse, 2007). Rosalia Mera apart from being a creator can also be one who can be described to possess director qualities as she was the cofounder of Zara. This was on the backdrop that she took risk and looked towards achieving the objectives and are not impatient which was seen in Rosalia Mera as despite being dropped from school at the age of 11 was able to bring the required transformation. This made her look towards developing products which were innovative and ensured that her vision were achieved. This also ensured that the net worth on Rosalia Mera went over $6.1 billion. These traits helped her to shape and transform the entire working style and ensured that she was able to lead an organization to higher levels (Fizel, 2009). Rosalia Mera can be considered as one of a successful manager and leader as she looked towards transforming the business. This was based on the ground that she was a self made woman who ensured that she became the richest billionaire and had a net worth of $6.1 billion. Rosalia Mera ensured that the weakness of being a drop out didn’t affect her leadership style and ensured effectiveness in the decision making process which provided the required effectiveness and made the required changes through which business opportunities improved. Rosalia Mera showed charismatic and transformational characteristics which looked towards transforming the business as she looked towards developing new ideas and thereby transformed the tailoring industry which thereby ensured that the overall efficiency maximized the results for the business (Darling & Leffel, 2010). Rosalia Mera thereby brought the required change in the tailoring business by developing new ways to develop manufacture gowns and lingerie which was stylish and trendier. This became a style icon and thereby helped her to develop policies and strategies through which the objectives of the business were achieved. The policies and strategies used by her ensured that she became the richest billionaire self made women in Spain as it because of her determination and strengths that the business was able to transform growth and ensured that the goals were achieved (Kotterman, 2006). Rosalia Mera changed the tailoring business by her leadership acumen and developed trendier gowns and lingerie which ensured that she became the richest billionaire and self made women in Spain. This was possible because of the different personality traits that Rosalia Mera demonstrated. The different traits were demonstrated by Rosalia Mera as she used different skills and strategies to motivate, innovate and make the resources to be used in such a manner that efficiency is created. This resulted in transforming the tailoring industry and ensured that overall effectiveness was generated. Further, Rosalia Mera ensured that she looked towards demonstrating different traits and qualities on different occasions so that maximum productivity could be generated. The overall result ensured that the goals were achieved and the mechanism of working ensured that the goals were achieved. Rosalia Mera along with it also ensured the required flexibility to be part of the system which helped her to change as per the changing business environment and depicted the manner in which the leadership qualities helped in the development of the business and helped to achieve the objectives. This helped to bring the required transformation and ensured that changes were ensured through which the business became popular and was primarily due to the leadership traits that Rosalia Mera was able to demonstrate. References Darling, J. & Leffel, A. 2010. Developing the Leadership Team in an Entrepreneurial Venture: A Case Focusing on the Importance of Styles. Journal of Small Business and Entrepreneurship, 23 (3), 355-371 Fizel, J. 2009. Does efficiency matters in managers. Journal of Management, 25, (4), 567-585 Gable. M, & Martin, T. 2005. Machiavellian Managers: Do they perform better. Journal of Business & Psychology, 5(3), 355-365 Kotterman, J. 2006. Leadership versus management: What’s the difference? The Journal for Quality and Participation, 29 (2), 13-17 Northouse, P. G. 2007. Leadership: theory and practice (3rd ed.) Thousand Oaks, CA: Sage Publications Read More