Provide Freshly Made Juices, Smoothies and Protein Bars - Example

M&S JUICE AND SMOOTHIE BAR BUSINESS PLAN 2017 [Street Address] [City, ST xxxxxxx] 1. Executive Summary 1.1 The Quick Pitch M&S juice & Smoothies bar is an all-natural store that aims to provide freshly made juices, smoothies and protein bars that are healthy and affordable at a customer friendly environment from various strategic locations within the city environs. 1.2 The Problem There is increasingly health conscious population and need for healthy lifestyle due to the rising number of lifestyle related diseases and poor eating habits among the general population which has led to increased medical expenses and gym service/facilities. This has led to majority of the population to be conscious of their eating habits and adopt healthy eating that include high proportion of fruits and vegetables. The M&S juice & Smoothies bar provides healthy and affordable diets to healthy conscious customers in affordable and convenient way compared to existing competitors. 1.3 The Solution M&S juice & Smoothies bar aims to provide healthy and affordable diets to healthy conscious customers at our attractively designed and strategically located stores that are convenient to the target city clients. 1.4 Highlights The projected Sales, Gross Profit and Net Profit for M&S juices & Smoothies bar for the next 3 years is as follows. Figure 1. Graph of profit projections 1.5 Keys to Success M&S juices & Smoothies bar intends to take the following strategic steps to be successful. To advertise its product with key emphasis on promotion of healthy lifestyles among Australian population, use of efficient systems and recipes in its operation, reduction and control of wastage to minimize expenses, grow its stores within cities based on profitability of already operating bars and be a preferred choice for Juice and Smoothies in the industry by offering a competitive menus at low cost to the wider Juice and Smoothies customers. The key to success will be made possible if the following will be achieved for the business (Bruce, 2009; David and Bangs, 2005); i. Strategic location ii. Enhanced brand awareness iii. Long-term/regular access to supplies iv. Skilled employees v. Service time efficiency 1.6 Financial performance The average selling price per unit of our products will be $2.99 as the stores aim to be competitive pricewise; with an average production cost estimated at $1.55, the company intend to make a 48% gross profit margin. The fixed cost for the year is forecasted at $610,542 hence the store intend to sell 423,988 units to break even or make a sales of $1,267,723 which will be achieved in its first year to enable expansion of the store. The store target a Profit before tax of $1,140,670.00, representing an average return of 31% Net profit margin. After tax profit for the store is estimated $798,469 for the year. 1 1. Executive Summary 2 1.1 The Quick Pitch 2 1.2 The Problem 2 1.3 The Solution 2 1.4 Highlights 2 1.5 Keys to Success 3 1.6 Financial performance 3 2.1 Vision Statement 6 2.1 Mission Statement 6 2.2 Management & Team 6 2.3 Company Goals and Objectives 7 3 Products & Services 8 3.1 Fruits juices to sell: 8 3.2 Vegetable juices to sell: 8 3.3 Smoothies to sell: 8 4 Market Analysis 9 4.1 Market Summary 9 4.2 Customers 9 4.3 Competition 9 4.4 SWOT Analysis 10 5 Strategy & Implementation 10 5.1 Milestones (Keys to Success) 11 5.2 Customer Acquisition 11 6 Financial Plan & Projections 12 6.1 Start-up Expenses& Funding 12 6.2 Cash flow 14 6.3 Break-even analysis 15 6.4 Revenue projections 16 6.5 Balance sheet forecast 18 7 Conclusion 19 2 Our Team & Organization 2.1 Vision Statement To be a world class leader in provision of freshly made juices, smoothies and protein bars that are healthy and affordable to customers in a friendly and convenient environment. 2.1 Mission Statement M&S Juice and Smoothie bar’s mission is to provide a variety of freshly made juices, smoothies and protein bar that are healthy and pocket friendly. 2.2 Management & Team Personnel plan -Yearly       Year 1 2 3 Owner $45,000.00 $47,000.00 $49,000.00 Accountant $35,000.00 $36,000.00 $37,000.00 Sales Attendant $20,000.00 $22,000.00 $24,000.00 Juice Maker $25,000.00 $26,000.00 $27,000.00 Cleaners $15,000.00 $16,000.00 $17,000.00 Total $140,001.00 $147,002.00 $154,003.00 Number of Personnel Year 1 2 3 Owner 1 1 1 Accountant 1 1 1 Sales Attendant 1 1 2 Juice Maker 1 2 2 Cleaners 1 1 1 Total 5 6 7 M&S juice and smoothie bar will be run by the owner who will be the General manger. The owner is a holder of Masters in Business Administration with speciality in Marketing and an extensive experience of 8 years in hospitality industrial, 3 years of which involved senior management at a Juice and smoothie bar. The owner brings on-board a rich experience in business management that is necessary for a start-up of this nature. Secondly the business will require one accountant who is ACCA accredited with at least two years’ experience in food industry. After job analysis, job description and personnel specification, an advert will be posted in the local job websites, applicants shortlisted and thereafter the interviews will be conducted to select the best candidate. In addition 1 sales attendants and Juice Makers will be hired based on experience of similar positions in a busy Juice and smoothie bar followed by a 1 month in-house training which will be conducted by paid seasoned consultant in the industry to match the required level of skill and efficiency for our operations and customers satisfaction (Carolyn, 2006). All employees will be on a probation period of 3 months as the management intends to attract the best employees of the right attitudes to achieve customer satisfaction and provide a good working environment and competitive remuneration. 2.3 Company Goals and Objectives M&S juice and smoothie bar Goals and objectives are: Promotion of healthy lifestyles among Australian population To apply efficient systems in its operation and control of wastage To expand its stores within target city To be a preferred choice for Juice and Smoothies in the industry by offering a competitive menus at low cost 3 Products & Services Our menu will include an all-natural store fruit juice, vegetable juice and smoothies. The juices will be made from 100% natural fruits, milk and vegetables. 3.1 Fruits juices to sell: The offerings will include orange, mango, pineapple, black berry, banana, red berries and apple. 3.2 Vegetable juices to sell: The menu will have beets, carrots, spinach and wheat grass with natural spices like ginger, cinnamon and garlic with aim of expanding the offerings in future. 3.3 Smoothies to sell: The menu entails dairy product of milk, yogurts and soya milks. The point of difference for S&M Juice and Smoothies bar will be our unique offering and its flexibility to customized customer’s menus at unbeatable prices. For efficiency purposes of our operation, the firm will buy and lease the following equipment (Tustin, 2008): Refrigerators (lease) Commercial Blenders (buy and lease) Ice Machines (buy) Juicers Press (buy) Cups and Cup Lids (buy) Long spoons (buy) Strays (buy) Napkins (buy) Mesh Strainers Sinks (buy) Cutting Boards (buy) Point of Sale Systems (buy) Tables and chair (buy) 4 Market Analysis 4.1 Market Summary According to ibisworld.com.au, (2016) rising health consciousness has driven rapid revenue increases in the Juice and Smoothie Bars industry over the past five years (Detroit, 1995). Consumer concerns regarding the link between unhealthy diets and chronic health problems, such as heart disease and obesity, have grown, with fruits and vegetables becoming increasingly prevalent in consumer diets. Ibisworld.com.au industry research points out that the industry operators have benefited from this trend, and players have highlighted the health benefits of their products, targeting their marketing at teenagers and young adults. Industry revenue is expected to grow at an annualised 10.2% over the five years through 2016-17, to reach $393.7 million. This includes an expected growth of 5.7% in the current year with the demand being driven by healthy living awareness. 4.2 Customers The major target market comprises of middle and upper class families with household earnings of over $100,000. These target groups comprises of teenagers and young adults within urban localities with prices charges for our products ranging from $7 to $15. 4.3 Competition The industry is made up of many disfranchised operators in major urban settings characterised with medium market share hence no immediate competitors however big players in the industry include Boost juice, juice and smoothie franchise chains Kick Juice and Feeling Fruity. Other players in the industry are small scale operators with few employees that are not highly efficient and professional. The industries challenges include managerial complexities as the business expanding leading to low profit returns. M&S juice and smoothie bar will be looking at capitalizing on small restaurants in busy locations, efficiency and professionalism in its operations with a wide network of farmers to gain a competitive edge and market in this saturated industry. The aim of our business structure is to provide superior product at competitive prices with high flexibility in adoption of customer preferences. 4.4 SWOT Analysis Strengths Weaknesses Strategic locations and attractive display of stores which are convenient for customers Differentiated product at low price for young professional and events High market shares held by large stores like Boost juice, Kick Juice and Feeling Fruity with many years running business hence acquiring vast knowledge Opportunities Threats Differentiating products with new and better recipes enhancing brand royalty. Growing market for healthy juice and smoothies driven by changing perspectives by population towards healthy diets. Quality supplies of food from our supply and seasonal fluctuation of supplies. Stiff competitions from rival brands and stores. 5 Strategy & Implementation S&M Juice and Smoothies bar will adopt focussed differentiation strategy with an aim of focussing at healthy conscious market niche and aligning its products with healthy trends and keeping its prices affordable. This will be made possible by adopting small floor space stores and very attractive stores display being its target. The management will focus on building S&M Juice and Smoothies brand name by positioning it as preferred choice in the target market especially to young professional (Colin et al, 2008; Jeffry et al., 2004). 5.1 Milestones (Keys to Success) S&M Juice and Smoothies bar will adopt the following steps to be successful. i. Strategic locations ii. Brand awareness iii. Long term agreements with suppliers iv. Skilled employees with previous experience v. Service time efficiency Milestone Start Date Duration End Date Budget Milestone #i 8/15/2017 60 10/14/2017 $5,000 Milestone #ii 12/15/2017 90 3/14/2018 $15,000 Milestone #iii 11/14/2017 60 1/13/2018 $25,000 Milestone #iv 11/14/2017 90 2/15/2018 $6,000 Milestone #v 12/15/2017 60 2/12/2018 $7,000 Total       $58,000 (Joseph and Brian, 2005). 5.2 Customer Acquisition S&M Juice and Smoothies bar will position itself as a premier destination. The company will advertise its products in the local media 4 weeks before opening our store as this will create anticipation. Within the first month, the firm will give discounts for all products to allow traffic and create the much needed customer awareness and retention. Thereafter the firm will promote its products through advertising, brand ambassadors, visible locations, flyers, royalty cards, word of mouth, coupons, sampling, partnering with other companies and use of social media; facebook, instagram, twitter etc. to enhance its presence. 6 Financial Plan & Projections 6.1 Start-up Expenses& Funding Capital structure for the stores will be funded from the owner equity, $250,000 and borrowed funds from commercial bank, $114,630. This will enable the store meet its set-up cost of $364,630. The funds will be utilized as follows: Set-up costs       Setting up the business   Accountant's fees $2,500 Solicitor's fees $2,500 Business registration $80 Domain name registration $100 Insurance premiums $30,400 Licenses $15,300 Workers compensation $60,000             Setting up the premises   Lease deposit and advance rent $50,000 Fitout $20,000 Utility bonds and connection $5,500 Stationery and office supplies $500             Plant and equipment   Equipment $100,000 Vehicles $50,000 Telecommunications $750 Computers and software $14,500             Starting operations   Advertising and promotion $2,500 Raw materials and supplies $5,000 Working capital $5,000             Start-up capital   Equity investment $250,000 Borrowings $114,630 Total $364,630 The result   Total set-up costs $364,630 Surplus funds 0 Borrowings required 0 6.2 Cash flow Cash flow forecast   Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Totals Starting cash position   $5,000.00 $86,953.35 $184,884.70 $288,798.05 $410,832.73 $562,354.42 $727,329.10 $905,800.78 $1,112,767.47 $1,327,828.15 $1,546,364.83 $1,780,341.52   Incoming     Cash sales   $95,000.00 $100,000.00 $100,000.00 $109,000.00 $130,000.00 $135,000.00 $140,000.00 $160,000.00 $160,000.00 $155,000.00 $162,000.00 $175,000.00 $1,621,000.00 Collection from account receivable $85,000.00 $95,000.00 $100,000.00 $108,333.33 $115,833.33 $123,333.33 $130,833.33 $138,333.33 $145,833.33 $153,333.33 $160,833.33 $168,333.33 $1,525,000.00 Other Cash receipts   $5,000.00 $6,000.00 $7,000.00 $8,000.00 $9,000.00 $10,000.00 $11,000.00 $12,000.00 $13,000.00 $14,000.00 $15,000.00 $16,000.00 $126,000.00 Total   $185,000.00 $201,000.00 $207,000.00 $225,333.33 $254,833.33 $268,333.33 $281,833.33 $310,333.33 $318,833.33 $322,333.33 $337,833.33 $359,333.33 $3,272,000.00 Outgoing     Fixed costs   $96,546.65 $96,546.65 $96,546.65 $96,546.65 $96,546.65 $96,546.65 $96,546.65 $96,546.65 $96,546.65 $96,546.65 $96,546.65 $96,546.65 $1,158,559.80 Administration   $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00 $40,000.00   Marketing   $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00   Operations   $54,046.65 $54,046.65 $54,046.65 $54,046.65 $54,046.65 $54,046.65 $54,046.65 $54,046.65 $54,046.65 $54,046.65 $54,046.65 $54,046.65   Variable costs   $6,500.00 $6,522.00 $6,540.00 $6,752.00 $6,765.00 $6,812.00 $6,815.00 $6,820.00 $7,226.00 $7,250.00 $7,310.00 $7,600.00 $82,912.00 Administration   $700.00 $722.00 $740.00 $752.00 $765.00 $812.00 $815.00 $820.00 $826.00 $850.00 $910.00 $1,200.00   Marketing   $600.00 $600.00 $600.00 $800.00 $800.00 $800.00 $800.00 $800.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00   Operations   $5,200.00 $5,200.00 $5,200.00 $5,200.00 $5,200.00 $5,200.00 $5,200.00 $5,200.00 $5,200.00 $5,200.00 $5,200.00 $5,200.00   Total   $103,046.65 $103,068.65 $103,086.65 $103,298.65 $103,311.65 $103,358.65 $103,361.65 $103,366.65 $103,772.65 $103,796.65 $103,856.65 $104,146.65 $1,241,471.80 Results     Change during month   $81,953.35 $97,931.35 $103,913.35 $122,034.68 $151,521.68 $164,974.68 $178,471.68 $206,966.68 $215,060.68 $218,536.68 $233,976.68 $255,186.68   Closing cash position   $86,953.35 $184,884.70 $288,798.05 $410,832.73 $562,354.42 $727,329.10 $905,800.78 $1,112,767.47 $1,327,828.15 $1,546,364.83 $1,780,341.52 $2,035,528.20   6.3 Break-even analysis The average selling price per unit of our products will be $2.99 as the stores aim at being competitive at prices, with an average production cost standing at $1.55, the company intend to make a 48% gross profit margin. The fixed cost for the year is forecasted at $610,542 hence the store intend to sell 423,988 units to break even or make sales of $1,267,723 which, ceteris paribus, will be achieved in its first year to enable expansion of the store (Peter, 2002). Break-even analysis       Average selling price per unit $2.99 Average cost of each unit $1.55 Gross profit margin 48% Fixed costs $610,542 Dollar sales to break even $1,267,723 Number of unit sales to break even 423,988 6.4 Revenue projections The revenue projections for year one is as follows: Profit and loss forecast                                                         Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Totals Sales                           Sales (invoiced) $195,000.00 $215,000.00 $222,000.00 $229,000.00 $332,000.00 $335,000.00 $337,000.00 $341,000.00 $343,000.00 $347,000.00 $360,000.00 $380,000.00 $3,636,000.00 Cost of goods sold $101,000.00 $111,450.00 $115,083.00 $118,712.00 $172,107.00 $173,662.00 $174,698.00 $176,772.00 $177,809.00 $179,883.00 $186,622.00 $196,990.00 $1,884,788.00 Gross profit $94,000.00 $103,550.00 $106,917.00 $110,288.00 $159,893.00 $161,338.00 $162,302.00 $164,228.00 $165,191.00 $167,117.00 $173,378.00 $183,010.00 $1,751,212.00 Expenses                           Accounting fees $2,500.00 $399.00 $399.00 $399.00 $399.00 $399.00 $399.00 $399.00 $399.00 $399.00 $399.00 $399.00 $6,889.00 Advertising $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $2,500.00 $30,000.00 Bank charges $1,450.00 $900.00 $600.00 $600.00 $600.00 $600.00 $600.00 $600.00 $600.00 $600.00 $600.00 $600.00 $8,350.00 Bank interest $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $8,400.00 Depreciation $4,500.00 $3,500.00 $3,500.00 $3,500.00 $3,500.00 $3,500.00 $3,500.00 $3,500.00 $3,500.00 $3,500.00 $3,500.00 $3,500.00 $43,000.00 Electricity and gas $4,500.00 $4,700.00 $4,900.00 $5,100.00 $5,300.00 $5,500.00 $5,700.00 $5,900.00 $6,100.00 $6,300.00 $6,500.00 $6,700.00 $67,200.00 Equipment hire/lease $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $250.00 $3,000.00 Insurance $2,533.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $1,000.00 $13,533.00 Legal fees $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $1,500.00 $18,000.00 Motor vehicle expenses $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $14,400.00 Postage, telephone and fax $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $300.00 $3,600.00 Stationery $500.00 $600.00 $600.00 $600.00 $600.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $700.00 $7,800.00 Rent $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $4,000.00 $48,000.00 Repairs and maintenance $12,000.00 $600.00 $600.00 $600.00 $600.00 $12,000.00 $600.00 $600.00 $600.00 $600.00 $600.00 $600.00 $30,000.00 Security $3,300.00 $2,300.00 $2,300.00 $2,300.00 $2,300.00 $2,300.00 $2,300.00 $2,300.00 $2,300.00 $2,300.00 $2,300.00 $2,300.00 $28,600.00 Sundries $2,000.00 $800.00 $800.00 $800.00 $800.00 $800.00 $800.00 $800.00 $800.00 $800.00 $800.00 $800.00 $10,800.00 Superannuation $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $1,200.00 $14,400.00 Transport/courier costs $4,000.00 $4,200.00 $4,400.00 $4,600.00 $4,800.00 $5,000.00 $5,200.00 $5,400.00 $5,600.00 $5,800.00 $6,000.00 $6,200.00 $61,200.00 Wages $7,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $3,000.00 $40,000.00 Workers compensation $25,000.00 $11,670.00 $11,670.00 $11,670.00 $11,670.00 $11,670.00 $11,670.00 $11,670.00 $11,670.00 $11,670.00 $11,670.00 $11,670.00 $153,370.00                           $0.00                           $0.00                           $0.00                           $0.00                           $0.00                           $0.00                           $0.00                           $0.00                           $0.00 Total $80,933.00 $45,319.00 $45,419.00 $45,819.00 $46,219.00 $58,119.00 $47,119.00 $47,519.00 $47,919.00 $48,319.00 $48,719.00 $49,119.00 $610,542.00 Result                           Net profit $13,067.00 $58,231.00 $61,498.00 $64,469.00 $113,674.00 $103,219.00 $115,183.00 $116,709.00 $117,272.00 $118,798.00 $124,659.00 $133,891.00 $1,140,670.00 Gross profit margin 48% 48% 48% 48% 48% 48% 48% 48% 48% 48% 48% 48% 48% Net profit margin 7% 27% 28% 28% 34% 31% 34% 34% 34% 34% 35% 35% 31% (Mike, 2008). The store target a Profit before tax of $1,140,670.00, representing an average return of 31% Net profit margin. After tax profit for the store is estimated $798,469 for the year. 6.5 Balance sheet forecast Balance sheet forecast   As at December 2018     Assets       Current assets   $1,440,351 Cash   $1,241,471 Petty cash   $12,365 Accounts receivable   $49,595 Stock   $6,500 Short-term investment   $42,000 Prepaid expenses   $13,290 Long-term investment   $75,130                                         Fixed assets   $387,000 Land     Buildings     Improvements   $95,000 Equipment   $150,000 Furniture   $73,000 Motor/vehicles   $69,000                                         Total assets   $1,827,351 Liabilities     Current liabilities   $656,681 Accounts payable   $3,000 Interest payable   $1,530 Taxes payable   $6,300 Income tax   $342,201 Sales tax   $3,650 Payroll accrual     $300,000                                         Long-term liabilities   $30,000 Borrowings     $30,000                                         Total liabilities   $686,681 Net assets   $1,140,670 Owner's equity   Retained earnings     Current year earnings   $1,140,670 Total equity (should equal net assets) $1,140,670 (William, 2005). 7 Conclusion M&S juice & Smoothies bar aims to provide freshly made juices, smoothies and protein bars that are healthy and affordable at a customer friendly environment from its strategic locations within the city environs at a competitive prices (average of $2.99) which will be retained throughout the year through establishment of regular supplies to avoid supply uncertainties. The competition in the industry is majorly from small stores in smaller geographical location, the store intend to execute its critical milestones that will see it edge a competitive front by locating its stores strategically both for convenience and visibility marketing. Secondly the store will put a strong brand awareness campaign to ensure repeat purchase and royal customers by giving bonuses and coupons. A combination of advertisement and celebrity endorsement will be pursued to ensure brand visibility and positioning. In regards to skilled workforce the store will recruit based on experience and skills requirements and select the best in the industry. A good working environment will be provided and in house training given to employees from seasoned juice & smoothies expert. Finally the store believes in service time efficiency as a key success factor. The operations motto will be that little to no wastage is witnessed with industry best practices explored. REFERENCES Bruce, R. (2009). Preparing effective business plans: an entrepreneurial approach. Upper Saddle River, NJ: Pearson Prentice Hall. Carolyn, B. (2006). Writing and presenting a business plan 2nd ed. Australia ; Mason, OH : South-Western Cengage Learning.  Colin, B., Paul, B., & Robert, B. (2008).The business plan workbook: the definitive guide to researching, writing up and presenting a winning plan, 6th ed. Philadelphia: Kogan Page David, H., & Bangs, J. (2005). Business plans made easy, 3rd ed. Entrepreneur Press.  Detroit, M. (1995). Business plans handbook : a compilation of actual business plans developed by small businesses throughout North America. Ibisworld.com (2016). Juice and Smoothie Bars in Australia: Market Research Report. Retrieved from https://www.ibisworld.com.au/industry-trends/specialised-market-research-reports/consumer-goods-services/juice-smoothie-bars.html Jeffry, A., Stephen S., & Andrew, Z. (2004). Business plans that work: a guide for small business. New York : McGraw-Hill. Joseph, C., & Brian, H. (2005). Your first business plan : a simple question and answer format designed to help you write your own plan 5th ed. Naperville, IL : Sourcebooks, Inc. Mike, M. (2008). How to write a business plan. 9th ed.  Berkeley, CA : Nolo Press. Peter, J. (2002). Successful business planning in 30 days: a step-by-step guide for writing a business plan and starting your own business, 2nd ed. Arlington, TX: Patsula Media. Tustin, C. (2008). Anatomy of a business plan: the step-by-step guide to building your business and securing your company’s future, 7th ed.  Linda Pinson. William, L. (2005). The Perfect business plan made simple. New York : Broadway Books. Read More