Waynes Fresh Juices Target Customers and Market - Example

The paper "Wayne’s Fresh Juices Target Customers and Market" is a great example of a business plan. Wayne’s Fresh Juices is a business enterprise set up that deals in fresh smoothies and juices. Businesses set up as sole proprietorship firms have the basic aim of providing its customers with goods and services characteristic of high quality (Fletcher 2002; Green et al, 2002). The goods and services are expected to meet the customer demands and suit their individual tastes so as to realize maximum profit returns as well as enhancing and winning the trust of the customers while increasing the utility of the goods and services provided in the market.

The business enterprise projects to use total finance of up to £8000 for its starting capital. The capital is to be raised through contributions from my savings, aids from business friends and loan facilities from financial institutions that offer loans to small scale business ventures across the United Kingdom. The capital will be useful in the setup and installation of the complete business system, the necessary equipment and electronics, cater for the purchase of the required raw materials necessary in the production process, meet the costs of rent that are projected to be incurred and pay for the energy and licensing costs.

Since it is a business that is to be set up with the sole intention of generating profit, its operational activities will emphasize quality for the sake of continued profit maximization. The business is thus set to realize a total profit of £2000 in every business month from its services of production and sale of fresh juices and smoothies. The business will be carried out on selected campus institutions and along the beach on weekends, as it is to use a portable van as its premise. Realization of such profits out of venturing in business as mine calls for quality goods and services, which are able to meet the demands and satisfaction of the customers. The business has to, therefore, ensure that it carries out effective and viable advertisements, and ensure that all its strategies give my business a competitive advantage in the market.

My target market for my products is made up of majorly university students, tutors and other stakeholders found with the campus and its environs. As the business venture is set to be a portable enterprise, the customer body within the campus premises will be served on weekdays. The business will then shift its operations to the parks or beach over the weekend and serve those along the beach. However, due to the demand for such drinks as juices and smoothies on the beach and in campus, the business has to, therefore, emphasize on the quality of its goods and services in order to gain a competitive advantage over other business firms dealing in similar or related goods.

SECTION ONE: PROFILE OF THE BUSINESS

Business Description

The business intends to deal in a complete line of juice products and smoothies of a wide range of tastes and flavours to suit the varied customer demands. This is in line with the assumption that businesses need to ensure that their products meet the quality standards set to regulate production for success (Pociask 2004). This is to ensure that safety and health standards are adhered to in the production process. The ingredients used therefore must not be toxic or contaminated in any manner. The fruits and other relevant ingredients shall be obtained from the nearby grocery shops.