The Use of Operations Management Tools and Techniques in the Sales and Marketing Function - Literature review Example

The paper  “The Use of Operations Management Tools and Techniques in the Sales and Marketing Function” is a breathtaking example of the literature review on management. Many business organizations today acknowledge that operations management is of great importance to the business, just as marketing and finance. The firms have realized that for them to compete globally, they should adopt different operation strategies that can support the mission of the firm and the overall strategy of the firm. Operations management is concerned with the effectiveness and efficiency of different operations in the development and support of the company’s goals and objectives. It also focuses on the design of systems to provide different goods and services. Thus, operations management can be seen as planning, controlling, and scheduling of different activities that transform various inputs into outputs (Plenert, 2002). Whereas the operations function is concerned with the production of products and delivery of services, it also needs the input and support of other areas of the organization.

There are current issues that impact operation management; these issues include globalization, process, and quality improvement, supply chain management, and technology (Berend and Gerrit, 2000). Over the years a set of well-developed and recognized tools, concepts, and techniques have been developed in operations management. This concept, tools, and techniques have increasingly been used in service operations and another functional area of the organization (Boundless, 2014). The techniques adopted have improved the operations management of business organizations. This paper seeks to examine the use of operations management tools and techniques in sales and marketing function.

Six Sigma
Six Sigma has often been adopted in the manufacturing and engineering field. In previous years, there has been a common and unfortunate viewpoint that Six Sigma can only be used to enhance the performance of the manufacturing processes. Pestorius (2007) however contends that Six Sigma is applicable to the field of marketing. Six Sigma is designed to improve the quality of different outputs. It accomplishes this by identifying and removing different causes of defects and minimizing the variability present in the manufacturing and different business process.