Quantitative Responses of Marketing Managers - Assignment Example

This approach is can be argued to be more egalitarian as decision-making is rooted in the power of many maintenance managers rather than the specific university establishment.... This study sent out questionnaires to maintenance managers at the university.... here is a clear challenge in that certain maintenance managers could consider an area more urgent than another area more strenuously than another manager's perspective.... As such if there is one area that managers frequently rate as urgent then these multiple perspectives are interpreted as a valid conclusion....

Elements of sustainability in the hotel industry and how they impact upon customer satisfaction and thus serve as a source of competitive advantage for hotel companies Abstract The dissertation is an inquiry into the role of environmental sustainability in the hotel industry, and the ability of the firm to derive a competitive advantage from sustainability strategies and competencies....

Responses obtained from the senior and middle management of Etisalat were considered to be reliable as they could readily understand the differences in daily operations of Etisalat, the convertibility of the sale pitch, and service responses of the clients and customers (Burgemeister, 2003, p.... The senior managers, sales managers, and operations managers were surveyed with a fixed set of questions.... The target groups for carrying out the surveys are selected in such a way that the responses obtained are reliable and not random....

This difference in viewing these two mediums of marketing is based on the fact that promotions are considered and used as a direct marketing tool which targets specific customer bases, whereas sponsorships are regarded as part of a company's corporate social responsibility activities.... is all what marketers seek through any channel of marketing (Ferrand et al.... With fierce competition all over the globe and increase in globalization and its effects, marketers have turned sports sponsorship activities into large scale marketing campaigns....

Evidence is available which supports that appropriately qualified managers and leaders make a substantial difference in the business of any company.... marketing research has been an important category of research.... The author discusses business research with the help of qualitative and quantitative research types....

The general research question was 'Which factors have a significant effect on generating successful managers and successful businesses and organizations'.... The author of this assignment "Research for marketing Decision" aims to elaborate and detail the various methods and protocols followed in research....

Three managers of three different 4 Stars hotel in Bristol have been chosen and it was very difficult to take their interview, therefore, it has been decided to sent them a questionnaire and let them fill it up at their convenience and sent back.... The quantitative approach implies accumulation of the qualitative data such as views and experience of experts but it is represented in such a way which can be measurable.... For this research paper qualitative and quantitative both approaches will be adopted for this study....

This assignment "marketing Research and Quantitative Research" focuses on marketing research that gathers authentic and reliable information that can be used for decision making and quantitative research that entails use of structured questions for the respondent to answer.... he responses are analyzed by calculating the time taken by the respondent for each answer and the number of times a specific word is given as a response.... Both quantitative and qualitative types of research have their own set of advantages and disadvantages....