Principles of Design, Development, Management, and Operation - Case Study Example

COMPARE, CONTRAST AND EVALUATE THE PRINCIPLES OF DESIGN, DEVELOPMENTS, MANAGEMENT AND OPERATION OF TWO RESORTS Author’s name Institutional affiliation Executive summary This report compares two resorts; their development as well as their attractiveness as far as customers is concerned. By way of introduction, the two resorts that will be discussed and analyzed in this report are the Atlantis Palm Hotel that is based in Dubai and the One and Only Hayman Island Resort that is based in Australia (Leiper, 2000). It is universally acknowledged that, resorts benefits the community in different ways which makes it mandatory for any resort to possess environmental management and sustainability strategies in place (Leiper , 2000). However, as much as resorts benefits the local community and the people at large, it has some challenges and disadvantages as far as resort operation and management is concerned (One & Only Resorts, 2014). By so saying, it means that, due to the different development, resort designs and level of attractiveness, most resorts are unique in their own perfect way. Therefore, using two-beach based resorts namely the Atlantis palm Hotel and the One and Only Hayman Island Resort in Australia, this report will aim to show the comparison in terms of similarities since so many resorts share a number of common attributes, but most of them have different management, development and design strategies. Moreover, this report will also explore more information about the two resorts from literature materials and websites. Contents Contents 3 Compare, contrast and evaluate the principles of design, developments, management and operation of two resorts 1.0 Introduction As much as there are a number of attributes that determine the attractiveness and the fanciness of a resort, there are a quantifiable number of basic elements that need to be considered. In simple terms, one of the fundamental elements a manger looking to set up a beach resort should look at should revolve around the beach (WTTC, 2005). However, in the modern world, resorts have become one of the main attractions for individuals when it comes to choosing their holiday destinations and this has actually popularized the issue of resorts among people and businessmen (Leiper, 2000). Additionally, most individuals like to choose beach-based resorts as compared to other types of resorts such as the mountain based resorts because with beach-based resorts, individuals can be able to enjoy the beauty of the sea, sunshine, enjoy their holiday peacefully and above all, individuals can relax freely and break the monotony of the real world during their holiday since the beach offers a more classy and enjoyable scenery (WTTC, 2005). By way of example, in the United States of America, many families prefers to spend their holidays in beach resorts and in most cases, those who travels on the beach tend to spend more money on their holiday trip, take longer vacations and they are basically in a more advance position to live and stay in a timeshare as compared to the average traveller (One & Only Resorts, 2014). In other words, individuals prefers the beach-resorts because they do not have to move from one place to another in order to enjoy the beautiful scenery of the sea but they can just sit back and relax in one place and enjoy their view (Ressell & Joan, 2011). As much as many resorts have similar characteristics and both share a common goal and objective which is providing better holiday services to their customers, they also possess different attributes. In other words, by using the two resorts mentioned earlier, they both have similar characteristics in terms of service and goods offered but they are different as far as their design and development is concerned (Leiper , 2000). Additionally, the two resorts do not share a common theme and culture; they also possess their own attributes for attracting their potential customer. To be more specific, Atlantis Palm hotel based in Dubai is well known for its luxurious nature but the Hayman Island has established a reputation as one of the most peaceful and a resort with a natural style (One & Only Resorts, 2014). One common characteristic between the two organizations is that, both resorts experience management and operational challenges and besides, they also benefit the community and the society from which they are operating most especially as far as tourism sector is concerned. 2.0 Resorts development The designer of the two resorts established the location of the sea based on the reasons that make individuals chose beach-resorts over the others for holiday. In this case, many individuals go to swim, socializing, relaxing, sun-bathing, and people-watching while others chose the beach resorts so as to engage in recreational activities (Mill, 2012). By elaboration, the Atlantis Palm hotel is a United Arab Emirates hotel that is situated at the palm Jumeirah. It is well endowed with entertainment and marine attractions that make the customer’s holiday more fun and enjoyable. By so doing, the Atlantis Palm Hotel has gone ahead to boast of a number of award winning restaurants and fast foods in Dubai. In other words, ideally, the design of the beach-resort should allow for a number of uses (WTTC, 2005). In this case One and Only Hayman Island resort possesses an admirably conspicuous great barrier reef just next to the island encompassed with a Blue Pearly bay as well as Langford island next to the island also which offers a variety of uses by providing a beautiful scenery as well as the fresh air of the nature (Mill, 2012). Another group of individuals basically prefers to visit the beach just because they want to play with their friends on the beach or in water. In this case, One and Only Hayman Island resort provides chairs, tables as well as a well-furnished shade which makes the individual’s holiday trip more attractive and enjoyable (One & Only Resorts, 2014). 3.0 Factors that affect the attractiveness of the beach-resort (design and development) Air temperature is one of the fundamental factors that play an attractive role to the beach that is related to the sea. By way of example, the Atlantis beach resort is basically described as an “aquatic wonderland” by the sea offering relaxation and thrills for couples and families alike. In simple terms, air temperature has made each of the Atlantis Palm Hotel rooms as well as the suite designed in a manner that let their guests feel comfort and luxury. To add on that, they also have their signature underwater suite as well, and let customers to view the fish and sea while in their room (WTTC, 2005). However, in the case of One and Only Hayman Island Hotel, it has well established luxury and peaceful style for their resort (One & Only Resorts, 2014). It is in a position to let individuals to relax and feel comfortable in a more peaceful way. In terms of guest houses, the resort also has different rooms and most of the rooms are ocean view which outlines one of its development process uniqueness that is more beneficial to the community and its consumers as well (Mill, 2012). By so saying, it means that, there is a close relationship between the maximum air temperature and swimming as well as a fairly close correlation existing between the maximum air temperature and the beach use. In the case of One and Only Hayman Island, it is the only beach resorted that is found on the Hayman Island making it to fully take advantage of the maximum air temperature relationship with the beach resort development process (One & Only Resorts, 2014). Additionally, the intensity and the amount of the sun and the wind also play a critical role in beach development process (WTTC, 2005). In this case, it is universally acknowledged that, there exists a weak inverse interaction or rather relationship between the beach use, the wind and swimming. Atlantis Palm Hotel has ensured that, it has taken full advantage of the se relationship by offering both luxurious and entertaining services that go hand in hand with the, wind, beach use and swimming. In other words, the sunshine hours always prompts for swimming hours and according to the experts, the correlation that exists between these factors is of greater intensity as compared to that of maximum temperature of the air and the use of the beach comparatively low for swimming. The One and Only Hayman Island Hotel has also seen to it that, it makes use of the natural set up to bring the best out of its development process by giving their customers a more natural and peaceful touch during their holidays and above all, it has enriched and made the name of Hayman Island more famous (One & Only Resorts, 2014). The seashore also plays a critical role in beach resort development process,. By definition, seashore basically comprises of the underground water surface that is stretching out to six feet deep. In this case, a uniform and gentle slope of about seven percent of the seashore depth is an ideal beach resort camp (Mill, 2012). Additionally, the stability and the makeup of the bottom end of the beach are of utmost importance to the bathers. It is in most cases comprises of the pea gravel and the sand up to a depth of around twelve inches Northcote & Macbeth, 2005). Moreover, mud bottoms should be filled with crushed rocks to form a more stable base coupled with a course and rough sand overlay (WTTC, 2005). By so doing, those individuals interested in bathing should be able to enjoy and relax with much astonishing ease and enjoyment. Surrounding country also is crucial in the beach development process. By so saying, it means that, the neighboring country that surrounds the beach resort offers a clear setting for the beach attraction (Northcote & Macbeth, 2005). Additionally, many individuals on holiday like to combine more active pursuits with relaxing holidays on the beach. Moreover, the extent of development, natural attractions, opportunity for excursions and the surrounding infrastructure all need to be factored in as far as design and development process is concerned. 4.0 Management and operation (challenges and solutions) In selecting a beach resort site, some of the factors that warrant notable particular attention includes; accessibility to transient seasonal or permanent population, major roads accessibility, warm and sunny conditions during and before the season in order to warm the sea waters which is the main attraction for sunbathers and swimmers (Mill, 2012). The management of the resort has ensured that the quality of water is analyzed and evaluated before and after the design and development process since the swimmers will play a crucial role in adding to the already existing bacterial count (WTTC, 2005). However, the quality of water evaluation is very crucial, in stagnant water as compared to flowing sea water. One of the main challenges facing beach resorts is the sewerage overflows, agricultural and urban runoff, and contamination of human waste directly into the sea water. However, the management of the One and Only Hayman hotel resort has ensured that it deals with this situation by restricting diaper-age babies to what is known as toddler wading pools and establishing adult beach pools on a very different filtration systems and in the process, this move helps in curbing and preventing diseases spread (Mill, 2012). Owing to this fact, particular care is needed in order to prevent the sewerage runoff and waste into the sea. Another biggest challenge facing developers and managers of the Atlantis beach resort is the beach and shoreline erosion (Northcote & Macbeth, 2005). In a move to curb this situation, the management decided to adhere by the rules and regulations of restricting beach buildings to two-hundred feet off the beach. 5.0 Benchmarking of the two resorts The two resorts are beach based resorts that are located on an island. However, they possess different characteristics in terms of design, management operations and development process (Ressell & Joan, 2011). Owing to this facts, the Atlantis Hotel based in Dubai is well known for its entertainment and luxurious services making it more fancy and boasts of a water park in their resort which underlines the enjoyment and luxurious feeling consumers get when they chose to visit Atlantis hotel. Of the two resorts, One and Only resort is universally accepted to be more peaceful as well as its natural quiet style. Moreover, the One and Only Hayman hotel is the only hotel on the Hayman Island making its customers to relax and breathe fresh and natural air. 6.0 Conclusion From the analysis of the Atlantis Palm Hotel and the One and Only Hayman Island Resort in Australia, it can be noted that beach-based resorts share common characteristics as much as they have different characteristics when it comes to management, development, and design strategies. Additionally, the design of the beach-resort should allow for a number of uses (Mill, 2012). Therefore, it is of utmost importance to realize that some water-based or rather beach-based activities are more compatible with other water based while others do not. Therefore, it is better to explore bot economic and environmental analysis of water bodies before establishing a sensitive water-based resort (WTTC, 2005). References Mill, R.C. (2012). Resorts: management and operation (3rd Ed.). Hoboken, New Jersey: John Wiley & Sons Australia. Ressell A.S, Joan C.H., (2011) the Development and Management of Beach Resorts. Asia Pacific Journal of Tourism Research. Leiper N., (2000). Management Practice and Theory in Resort Hotels. Centre for tourism, Southern Cross University. Northcote, J., & Macbeth, J. (2005). Conceptualizing yield sustainable tourism management. Annals of Tourism Research, 33(1), 199–220 [Online] Available: http://www.elsevier.com/locate/atoures.[ Accessed18-10-2006] WTTC, (2005). World Travel & Tourism: Sowing the Seeds of Growth--The 2005 Travel & Tourism Economic Research. London E1W 3HA, United Kingdom: World Travel & Tourism Council One & Only Resorts. (2014). Retrieved August 29, 2015, from http://hayman.oneandonlyresorts.com/default.aspx Atlantis the Palm, Dubai. (2015). Retrieved on September, 2015, from: http://www.atlantisthepalm.com Read More