StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...
Free

Strategies, Mission and Vision of Ford Motor Company - Case Study Example

Cite this document
Summary
The paper "Strategies, Mission, and Vision of Ford Motor Company" is a wonderful example of an assignment on management. A possible mission statement of the company is “to maximize shareholder value by manufacturing and distributing automobiles that cater to a variety of consumer needs and wants globally with the option of providing financing to both distributors and consumers.”…
Download full paper File format: .doc, available for editing
GRAB THE BEST PAPER96.3% of users find it useful
Strategies, Mission and Vision of Ford Motor Company
Read Text Preview

Extract of sample "Strategies, Mission and Vision of Ford Motor Company"

The paper "Strategies, Mission, and Vision of Ford Motor Company" is a wonderful example of an assignment on management.
Investigate the possible vision and mission statements of the company.
A possible mission statement of the company is “to maximize shareholder value by manufacturing and distributing automobiles that cater to a variety of consumer needs and wants globally with the option of providing financing to both distributors and consumers.” A possible vision statement is “to be a consistently profitable automaker that assures customers of best-in-class but affordable vehicles.”

Analyze if the mission and vision are good and aligned to its goals and objectives.
The mission statement is good because it focuses on what Ford aims to achieve through its day-to-day activities, which is to give maximal returns to its owners by performing its core business of making and selling vehicles to different consumer segments globally. The vision statement is also good because it shows the company’s aspirations for the future: to give its customers the best vehicles as per the standards at that moment in time and to remain profitable while doing so.
If you are the CEO of the company, develop your own version of a better vision and mission, by incorporating the theories you learn in class.
Vision: To consistently be a profitable company that guarantees world-class products and services.
Mission: To manufacture, distribute, and sell a broad-category of energy-efficient vehicles, with the option of providing financing to our customers, while ensuring that we consistently deliver maximal value to our stakeholders.
Discuss the current strategies of the company highlighted in the article.
Ford is pursuing a three-pronged strategy: entry into the alternative-fuel vehicle (AFV) market, market penetration in the small and medium-sized car segment, and divestment. Increased participation in the AFV market is vital because it allows Ford to: fulfill the increasing consumer and federal government demand for green energy and environmental sustainability, and to develop new competencies that could be leveraged to produce more fuel-efficient vehicles. With consumers at its key markets going through an economic squeeze, the small and medium-sized car segment has become one of the biggest segments of the auto market (Badal, 2011). For this reason, it is only prudent that Ford leverages its brand strength to gain market share in this growing market segment. Finally, Ford is in financial trouble, and divesting from businesses where it sees little potential for future growth will not only help improve its books but also enable it to restructure its business. Read More
Cite this document
  • APA
  • MLA
  • CHICAGO
(Strategies, Mission and Vision of Ford Motor Company Case Study Example | Topics and Well Written Essays - 250 words, n.d.)
Strategies, Mission and Vision of Ford Motor Company Case Study Example | Topics and Well Written Essays - 250 words. https://studentshare.org/management/1885966-management-strategic
(Strategies, Mission and Vision of Ford Motor Company Case Study Example | Topics and Well Written Essays - 250 Words)
Strategies, Mission and Vision of Ford Motor Company Case Study Example | Topics and Well Written Essays - 250 Words. https://studentshare.org/management/1885966-management-strategic.
“Strategies, Mission and Vision of Ford Motor Company Case Study Example | Topics and Well Written Essays - 250 Words”. https://studentshare.org/management/1885966-management-strategic.
  • Cited: 0 times

CHECK THESE SAMPLES OF Strategies, Mission and Vision of Ford Motor Company

Toyota Motor Corporation - Marketing Strategies

The company has roughly around 219 subsidiaries globally of which 53 companies were accounted through the equity method.... The company has roughly around 219 subsidiaries globally of which 53 companies were accounted through the equity method.... The company is into designing, manufacturing, assembling and sales of the cars and heavy utility vehicles of different variants.... Under the heavy utility vehicles, the company manufactures minivans, trucks and other related parts....
8 Pages (2000 words) Case Study

Organizational Structure of Ford Motor and Volkswagen

… The paper “International Management - Organizational Structure of ford motor and Volkswagen Worldwide Operations” is a spectacular example of the case study on management.... The paper “International Management - Organizational Structure of ford motor and Volkswagen Worldwide Operations” is a spectacular example of the case study on management.... n Overview of ford motor CompanyFord Motor Company is a multinational automaker that has its headquarters in Michigan, United States....
11 Pages (2750 words) Case Study

Strategic Management at Toyota Motor Corporation Australia Limited

By 2002, Toyota AU was ranked as the 5th largest manufacturing company in Australia based on turnover (Griffin and Egan 1).... The company is also a large employer with an estimated 4,100 people working in its corporate headquarters, manufacturing plant, and its sales and marketing operations.... According to the news posted on its website, the company commands 18 percent of Australia's automotive market.... Additionally, the company serves overseas markets mainly in the pacific islands, New Zealand and the Middle East with vehicles manufactured in its Altona plant (Toyota....
10 Pages (2500 words) Case Study

Ford Motor Company Media Report Analysis

… The paper 'ford motor company Media Report Analysis " is a perfect example of a management case study.... nbsp;ford motor company is among the leading automotive companies globally which are situated in Dearborn, Michigan which is a suburb of Detroit.... The paper 'ford motor company Media Report Analysis " is a perfect example of a management case study.... nbsp;ford motor company is among the leading automotive companies globally which are situated in Dearborn, Michigan which is a suburb of Detroit....
7 Pages (1750 words) Case Study

Toyota Public Relations Report

The company headquarters are located at Toyota, Aichi Japan.... The company is a Japanese auto manufacturer engaged in the designing, manufacturing, assembly and sales of vehicles.... The company headquarters are located at Toyota, Aichi Japan.... The company is a Japanese auto manufacturer engaged in the designing, manufacturing, assembly and sales of vehicles.... The company product ranges from passenger cars to commercial vehicles and their parts....
12 Pages (3000 words) Case Study

Ford Motor's Presence in Australia

Ford Motor Australia Company background Ford Motor Company of Australia Limited is one of the four largest subsidiaries of ford motor company.... nbsp;This report provides an in-depth analysis of ford motor Australia.... References:29 Executive Summary This report provides an in-depth analysis of ford motor Australia.... … The paper "ford motor's Presence in Australia" is an impressive example of a Business report....
36 Pages (9000 words)
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Contact Us