Compare the two restaurants - Essay Example

Comparing Buffalo Wild Wings to Heroes Sports Bar and Grille Restaurant business is a challenging business and there is a need for the development of a winning business strategy and mentality to succeed. There has been augmented use of internet marketing and other digital marketing techniques by restaurant business in the recent past. This is reflected through website development, advertising, and applications in different restaurants to ensure augmented business, revenues, and profitability.

This study aims at comparing the two restaurant business, Buffalo Wild Wings to Heroes Sports Bar and Grille with an emphasis on the strategies Heroes Sports Bar and Grille can improve as measures to improve and be similar to Buffalo Wild Wings. Heroes Sports Bar and Grille have Buffalo Wild Wings a number of similarities in their ability to attract and maintain customers. One of the similarities include that both restaurants have websites that are used to relay information to the customers n the menu detailing different food and drinks offered at the restaurants, offers for the customers, discounts, changes in prices, applications, and other offers.

Another similarity present in the business of Buffalo Wild Wings and Heroes Sports Bar and Grille are that the two restaurants provide their customers with gift cards as a means of developing a high clientele of returning customers and motivate them to eat at the restaurant. Both restaurants also aim at ensuring quality and high customer service experience to ensure the possibility of resale and customer loyalty. Another similarity in Heroes Sports Bar and Grille and Buffalo Wild Wings is offering of both on-sight and to-go meals on their menu as a measure of ensuring clients who do not want to eat in the restaurant are catered for fully (Heroes Sports Bar and Grill).

Both restaurants aim at meeting the needs of one customer segment that loves good food, sports, and a serene environment where they can sit and enjoy their time. This has led to both restaurants having large screens in their restaurants to ensure the needs of this consumer segment are met fully. The other similarity is that both Heroes Sports Bar and Grille and Buffalo Wild Wings restaurants offer a wide variety of food, drinks, and services aimed at meeting the different needs of the customers in their businesses.

There are differences in the businesses of Buffalo Wild Wings and Heroes Sports Bar and Grille including that the website of Heroes Sports Bar and Grille has still images of the offerings in the restaurant while in Buffalo Wild Wings, the websites has fast changing images and links for different products (Heroes Sports Bar and Grill). This makes navigation on the Buffalo Wild Wings restaurant easier for the visitors and appealing convincing more people to visit the restaurant. Heroes Sports Bar and Grille should improve the navigability of its website and include more links and flare to be in a position to compete with Buffalo Wild Wings in the future.

The other difference is the use of appealing colors and background of yellow on their website by Buffalo Wild Wings compared to Heroes Sports Bar and Grille that uses a green background that looks laid back. Heroes should improve the mix of colors and background on its website as a measure of improving their likability to Buffalo Wild Wings (Buffalo Wild Wings). Another difference in Buffalo Wild Wings and Heroes Sports Bar and Grille is the stack dissimilarity in the menus offered on their websites.

Buffalo Wild Wings menu has pictures of food on the backgrounds and provides a detailed description of the food offered under different food categories. The categories include wings, sharables, more eats, burgers and sandwiches, drinks, kids, and desert showing a variety of food and ensure the client is interested in tasting the food that looks delicious and quality. Heroes Sports Bar and Grille menu has no pictures, gives the type of food, and prices with n mention of the benefit despite the fact that the menu is divided into appetizers, salads, burgers, sandwiches, and beer & wine (Buffalo Wild Wings).

This menu does not have any appeal to the customers and there is a need for Heroes Sports Bar and Grille to add pictures in its menu, add better product description, and increase detail in the menu to appeal to the client if they will meet the depth and quality of the Buffalo Wild Wings menu. The other difference is a display of small pictures of food on the Heroes Sports Bar and Grille compared to large pictures displayed on Buffalo Wild Wings website. This gives the impression that the food offered at Buffalo Wild Wings is of better quality and there is a need for Heroes Sports Bar and Grille to display large picture of food on their website to augment quality impression.

Buffalo Wild Wings has a high presence on social media with pages on Instagram, facebook, twitter, and YouTube compared to Heroes Sports Bar and Grille that does not seem to have any social media activity. Feedback for Buffalo Wild Wings can be provided through social media, email, and on-site whereas at Heroes Sports Bar and Grille feedback can only be made on sight. This limits the ability Heroes Sports Bar and Grille to gain customer insight and improve their product offering, hence the need for an augmented involvement on facebook, twitter, Instagram, YouTube, and other social media sites to make an effort at competing with Buffalo Wild Wings in the future.

In conclusion, there are some similarities in the businesses of Heroes Sports Bar and Grille and Buffalo Wild Wings including serving a similar customer segment, offering a wide variety of food, to-go and on-sight meals, having websites, high quality and customer satisfaction, and offering of gift cards for the customers. However, differences abound in the businesses of Heroes Sports Bar and Grille and Buffalo Wild Wings including differences in social media presence, menu, food variety, pictures on websites, contact information amount other areas.

To compete effectively with Buffalo Wild Wings, Heroes Sports Bar and Grille has to augment social media presence, offering an appealing menu filled with pictures of food, use of better pictures and backgrounds on their website, and collection of customer feedback for incorporation in the business. Works Cited Buffalo Wild Wings. About Buffalo Wild Wings. 2014. Web 21 October 2014. Heroes Sports Bar and Grill. About Heroes Sports Bar and Grill. 2014. Web 21 October 2014.