Strategic Analysis of Harley Davidson - Case Study Example

The paper "Strategic Analysis of Harley Davidson" is a great example of a case study on management. The strategic analysis evaluates the vital strategic issues that are faced by Harley Davidson in the current scenario in the potential market of the US and other countries. The potential strategic implications and recommended strategies available for Harley Davidson are explored to combat the issues faced. The strategic implementation plan is evaluated in relation to the recommendation for both short and long-term for the success of the business.

The issues that are identified in relation to Harley Davidson include innovation and technological advancement along with the brand image that people have regarding the company. Moreover, the issues that are to be strategically dealt with by the business include ascertaining focus regarding differentiation strategy and embarking upon market penetration into the prospective market for better success and profitability. These plans are to be implemented in an effective way in order to have a steady expansion and competitive edge over the competitors.

Strategic Analysis External Analysis and Market Based View Undertaking an external analysis is of importance for a company as it helps in evaluating the opportunities and threats that the organization might face due to the external environment. The external analysis is of importance for Harley-Davidson, Inc as it supports the process of analysis in order to foresight the possible threats and opportunities that the market possesses. The analysis of the external market enables the organization to develop its strategies which in turn facilitates effectively converting the opportunities into strengths and fighting the threats for better output.

This form of external analysis is of great significance for the company Harley-Davidson as the business operates in a dynamic environment that is ever-changing with innovation for meeting the market demands and beating the competition. As the business world changes and the consumer demand for products alter, a company needs to be forward-looking while formulating its key strategies. The strategic issues faced by Harley-Davidson can be identified through the use of analytical tools, theories, and concepts (TTCs) under the market-based view (MBV) approach.