The Impact of the Internet on Book Publishers - Assignment Example

Can This Bookstore Be Saved Use the value chain and competitive forces to evaluate the impact of the Internet on book publishers and book retail store such as B&N. The consumer online retail industry demographic is made up of individuals who are greatly educated, experts, scholars, and who have individual interests, and more access to the Internet. Internet has impacted the manner in which consumers bargain. This is because they are able to challenge a publishing or retail store, which has higher prices on products and settle to buy products from companies that sell the same products at a lower price. Another impact is that some customers would desire to hold or take note of their purchases before purchasing so that they can make sound buys that will make them content (Lucey 2004:87). 2. How are B&N and the book publishers changing their business models to deal with the Internet and e-book technology? Internet and e-books have made companies to change their business models utilizing electronic trade and efforts to make publications digital. This has speeded up the development of publishing almost any book material to databases, along with the decline in book binding cost, supply, printing, transporting, and storage since they have adjusted their business models by mainly utilizing electronic media and the Internet. 3. Will B&N’s new strategy be successful? Explain your answer. Yes. This is because the strategy will incorporate innovative product improvement in a joint venture with Microsoft. The strategy is also set to boost existing consumer sales, additional transparency counting content and gadget proceeds breaking out results, and concentrating on digital instructive content, where there is exploding demand. There is also the Nook Press, which is putting in thousands of novel titles every week. This will make the sales rise by fifty percent and the unique and pioneering e-content directory will grow (Boddy Et Al 2008:63). 4. Is there anything else B&N and the book publishers should be doing to stimulate more business They would put precedence on attracting authors that are self-published so that they can exclusive for some time as Kindle usually does. B&N and the book publishers should spend their investments on a great experience for consumers online. They are supposed to make it effortless for consumers to purchase products. This ought to be accomplished by making certain that B&N and the book publishers provide customer service both physically, as well as online (Dioguardi 2010:49). 5. What competitive forces have challenged the television industry? What problems have these forces created? The Internet is the competitive force that has challenged the TV industry. This force has brought about the problem of complexity to determine how much commercially owned content from television shows ends up on YouTube or other similar sites exclusive of the studios’ authorization (Gupta 2011:104). This makes it quite hard for the television industry to keep track of all content that is found on the internet and streamed so that it can be watched even though it was posted on the internet through the right television industry channels. 6. Describe the impact of disruptive technology on the companies discussed in this case. Disruptive technology has allowed the companies to make more TV shows accessible online, but simply for individuals who have subscribed for cable. This will enable cable networks to maintain and probably develop the cable television model of subscription in a progressively more digital globe. This makes it simpler for persons to access content online and offline as long they have paid for the cable television and the companies can track sales and increase their revenue. 7. How have the cable programming and delivery companies responded to the Internet? Cable programming and delivery corporations have responded fairly well to the Internet. This is for the reason that the mainstream of individuals are nowadays spending more time on the Internet compared to in front of the TV. This has given the corporations an adequate platform to have their television programs and shows more accessible to their consumers. 8. What management, organization, and technology issues must be addressed to solve the cable industry’s problems? Concerns that are supposed to be looked into to resolve the cable industry’s predicaments include finding ways to incorporate their old cable systems with the new ones to provide services to worldwide subscribers not just a fraction who have access to new technology. In addition, companies should provide free online services, which people can have the capacity to access and stream television shows and programs without paying a cent (Dioguardi 2010:76). 9. Have the cable companies found a successful new business model to compete with the Internet? Why or why not? No. However, they have found out that for them to even make a step towards competing with the Internet they need to join the Internet craze instead of trying to beat it. They need to make their television shows and programs online for literally everyone at a low price, and they should not be in favor of subscribers. This will allow the companies to attract followers and future subscribers for their services and allow healthy competition. 10. If more television programs were available online, would you cancel your cable subscription? Why or why not? Yes. This is because I would be getting all the television programs online by merely downloading them at a small fee or even free instead of paying for them through cable. I also suppose that I would have the capacity to watch whatever program I want whenever I would feel like it by searching the name of the program online instead of waiting for it to be aired on cable television. It would always be convenient and efficient for me. 1. Use the value chain and competitive forces to evaluate the impact of the Internet on book publishers and book retail store such as B&N. These technological advances have made it simpler for customers to simply log onto a site that sells books in electronic form and purchase a book that they can easily access and read from various electronic devices (Brush 2008:2). Customers additionally seem to put side-by-side prices amongst the retail bosses such that consumers have the capacity to purchase products with extremely huge discounts judge against ones that are purchased within actual retail storehouses. Book retailers who do their business online do not have every operating cost of conventional book storehouses and publisher or every process that helps them to provide and deliver products to consumers. 2. How are B&N and the book publishers changing their business models to deal with the Internet and e-book technology? Publishing corporations have started investing additional resources within the Kindle, as well as iPad as delivery podiums for the books they have on sale and less funds in long-established delivery platforms, such as bound books (Brush 2008:4). B&N and the book publishers are transforming their company models to handle the World Wide Web, along with e-book technology by analyzing e-books as a huge potential enhancement to slumped sales figures. 3. Will B&N’s new strategy be successful? Explain your answer. Yes. This is because the company’s selling plans are being regulated under the novel strategy to decrease its outlay in sourcing, pulling together, and building up B&N’s individual NOOK tablets, in addition to looking at subcontracting, or co-sourcing these roles. This improved strategy is anticipated to get the most out of the corporation’s design capacities in third-party collaborations to source tablets that are co-branded with content from NOOK. This new collaboration model might decrease the business’s risk linked to designing and building up its individual tablets within the competitive marketplace for tablets, whilst permitting the business to provide its vast digital directory, and high-quality service within the digital bookstore. 4. Is there anything else B&N and the book publishers should be doing to stimulate more business Their prices should actually undercut Amazon’s and have the ability to maintain its application for an extended time so that customers can learn that B&N and the book publishers is the place that offers the unsurpassed book deals. B&N and the book publishers should do great merchandising by going to grand publishers, grand authors and request them if required for content that is exclusive. For instance, B&N and the book publishers would make a call to Stephen King and ensure that the subsequent time he goes on air exclusively with a big, informative subject that will talk about B&N and the book publishers (Thompson et al 2010:89). 5. What competitive forces have challenged? What problems have these forces created? The television industry has been confronted by the Internet. This is because Internet has made it easily possible for individuals to utilize its fast speeds to download video content ranging from movies and TV shows. Regularly unlawful downloads of a number of television shows are copious and are not charged. Even though the Internet is additionally providing novel ways for TV studios to share out and advertise their content, they have not been able to do so successfully. 6. Describe the impact of disruptive technology on the companies discussed in this case. Disruptive technology has affected these companies because it draws television subscribers further away from the corporations that provide cable and satellite services. This trims down their proceeds since more individuals prefer to utilize the disruptive technology to watch films and shows instead of getting the services from the cable and satellite companies at a fee. 7. How have the cable programming and delivery companies responded to the Internet? Cable programming, along with delivery businesses have reacted well to the World Wide Web. This is because the corporations have been capable of increasing their sales from being able to stream television shows and programs to gadgets such as computers, as well as smartphones. This has speeded up an industry wide change through the Internet. They have also made it possible for subscribers to access their TV shows on the Internet easily terming expediency (Qin 2007:27). 8. What management, organization, and technology issues must be addressed to solve the cable industry’s problems? The cable industry should try to perk up the superiority of the cable services they put forward and find ways to attract more cable subscribers. Cable industry can also try to have a law passed that can prevent the illegal downloading or even uploading illegal content or content that has been copyrighted. This will assist the cable companies in doing the official uploading of television shows and programs and only allow authorized download of contents to cable subscribers. 9. Have the cable companies found a successful new business model to compete with the Internet? Why or why not? No. This is because the companies are trying to integrate and use the Internet itself in their provision of their services to consumers. There is no means that the companies can contend with the Internet when they utilize it (Gupta 2011:104). Instead, they are integrating Internet into their service provision and not competing against it because they have to launch a company model that does not utilize Internet technology if they have a chance of even competing against it. 10. If more television programs were available online, would you cancel your cable subscription? Why or why not? Yes. This is because I would only require access to a laptop or PC and the Internet to be able to get television programs at subsidized prices compared to the packages that cable companies have to offer, or even better free. I would not see the need of paying for cable when I have a better alternative of getting it cheaper and more conveniently. References BODDY, D., BOONSTRA, A., & KENNEDY, G. (2008). Managing information systems: strategy and organisation. Harlow, England, Prentice Hall/Financial Times. BRUSH, M. (2008). Will barnes and noble win the book wars?. Retrieved from http://articles.moneycentral.msn.com/Investing/CompanyFocus/WillBarnesAndNobleWinTheBookWars.aspx DIOGUARDI, G. (2010). Network Enterprises. Springer New York. http://www.myilibrary.com?id=283232. GUPTA, H. (2011). Management information system: (an insight). New Delhi, International Book House. KUMAR, S. A. (2008). Small business and entrepreneurship. New Delhi, I.K. International Pub. House. LUCEY, T. (2004). Management information systems. London, Thomson Learning. THOMPSON , A. , STRICKLAND , A. , & GAMBLE , J. (2010). Crafting and executing strategy. New York, NY: McGraw-Hill/Irwin. QIN, Z. (2007). Introduction to E-commerce. Berlin, Springer Berlin. Read More