Leadership and Change in the Marketing Environment - Essay Example

Leadership and Change Part In maximum extent of the organizations in this era, itarian leadership style is witnessed. Due to which, all sorts of decisions and judgements of the organization are decided by the higher authorities. As a result of which the lower level employees of the organization almost remains unaware about the decisions, implemented by the higher authorities. Due to which, a negative feeling arises within the attitudes of the employees, at the time of implementation of any new process. Likewise, the newly recruited supervisor also faced a similar situation at the time of joining the new organization. At the time of introduction with the existing employees of the organization, he is greeted with a gloomy and pessimistic attitude (Stacey, 2012). The prime idea behind such a negative attitude of the employees is mainly due to their distressed mental set. It is mainly due to the style of leadership, prevalent within the organization. In authoritarian type of leadership style, the main decision maker is the director or the CEO of the organization and all other employees in the bottom line are bound to follow his orders. In spite of negative attitude or ideas regarding any change, the employees had to obey it. As a result of which, a sense of neurosis arises within their minds that declines their communication or inspiration skills. Therefore, due to the presence of such mental distress, a cold feeling or behaviour is presented by the employees towards me. Apart from this, due to mental misery, they failed to intermingle with me and due to which, I became unable to know about their assigned tasks and duties. Not only this, as they did not conversed with me in an appropriate way, so I failed to recognize their inner strengths and weaknesses. Due to which, my inner motivation and inspiration declined that hindered the level of productivity and profitability of the organization to a significant extent among other rival players. As a result of which, the level of reputation and popularity of the organization also reduced. Moreover, due to lack of interpersonal communication, inner knowledge and skills required to improve the results of the assigned tasks also declined to a significant extent. This acted negatively over the level of dedication and commitment thereby declining their efficiency certainly. Lack of efficiency also offered a significant impact over their dominance and supremacy within the organization among other co-workers. As a result of which, the rate of bonus or rewards offered to the employees by the management of the organization also reduced significantly due to performance in-effectiveness. This proved extremely awful for the organization thereby declining its brand image and market share in the market among others. Not only this, due to lack of communication and inner skills of the employees of my department, they failed to attain their targets among others. Due to which, I had to answer various questions from the senior members of the management, that hindered my morale and self esteem to a significant extent. However, if such a situation is again faced by me, then I would try to behave in an optimistic way so as to create an inter-personal relationship with all other employees. This might prove effective for the employees to reduce their glumness and discuss their inner feelings openly with me (Rickards, 2011). By doing so, the bonding among me and my colleagues might get enhanced thereby amplifying their dedication and commitment towards work. Such an attitude and behaviour might also boost my inner confidence and dedication power that may prove effective for the organization. As a result of which, a uniform culture might be developed within the organization thereby reducing the risks of attritions and lock-outs. In addition, due to proper coordination and cooperation among all the higher and lower employees, the organization might become successful in satisfying the changing needs and requirements of the customers in an effective way. Due to which, the level of loyalty and consistency of the customers over the brand might get enhanced thereby amplifying its equity and competitive position in the market. Besides, due to a wide range of customer base, the level of supremacy over the new entrants might get enhanced thereby reducing the risks of external threats. Therefore, in order to retain the level of sustainability and reliability in the market, it’s extremely essential for a leader or a supervisor to act according to the situational requirements. Otherwise, it may be possible for the supervisor to attain the desired results of the organization (Northouse, 2010). This is because; organizational goal might be attained only through proper coordination and communication within all the employees. Only then, both the supervisor as well as the organization might remain in a sustainable position in the market among other rival contenders. Thus, in order to streamline any situation as mentioned above, I need to be more tactful and confident. Only then, I might easily tackle such a situation without hindering my morale and inspirational power. Part 2 Innovation is the root cause of sustainability or reliability of an organization in the market among other rival players. This is because; innovation is the weapon that might help the organization to cope up with the situational changes thereby amplifying the level of trust and reliability. As a result of which, the position and dominance of the organization remains extremely high within the minds of the customers thereby reducing the risk of switchover costs towards other brands. However it might be possible only if the organization recruits an experienced and talented leader or supervisor like me within the organization. Only then, he or she might present varied types of information regarding the advanced technologies and techniques so as to satisfy the changing demands of the target customers. However, it seems extremely tough to motivate the employees towards any new technique, but for me, it’s extremely easy. This is mainly due to my high level of conversing nature and this quality helps me to get adapted among all very easily. Due to which, the level of bonding or rapport becomes extremely high among me and other members. As a result, it becomes extremely easy for me to fascinate the members towards my decisions or judgements or change. Not only this, due to my high level of confidence over my fellow members, they always try to complete their assigned tasks with full dedication so as to attain positive results. Due to which, the level of performance and inner talents of the employees gets enhanced thereby amplifying their scope of success. Along with this, due to high level of dedication, the organization might accomplish its targets and objectives thereby amplifying its reputation and brand value among others. However, along with high level of confidence, I also need to be tactful and vigilant. This is because; if I fail to check or confirm the assigned tasks of the employees in an effective way then, it may offer negative results at any point of time. Then due to such negligence and over confidence, I may be terminated from my job or may be questioned numerous times. Not only this, high level of trust over my employees is also a negative sign that may hinder my reputation or dominance in the organization (Maak & Pleass, 2005). As a result of which, the level of bonding and association with the other employees of the organization may get faded thereby enhancing the intensity of conflicts and clashes. Due to which, the position and reputation of the organization as well as me might get reduced thereby hindering its portfolio in the market among others. Moreover, such type of deeds might also act negatively over my career thereby declining its scope of success in future age. So, its extremely essential for me to offer high level of dedication over the tasks and duties of the employees so as to resolve all sort of dilemmas or problems. Along with this, by doing so, my knowledge and talents might also get enhanced, that may prove effective for me in future. Therefore its extremely essential for me to reduce all these above mentioned weaknesses in an effective way so that, it might enhance my underlining strengths. Only then, it might prove effective for me in enhancing my inner skills and knowledge that may amplify the profitability and net income of an organization. Apart from this, if such type of weaknesses might be rectified, then the level of risks might also be reduced to a certain extent. This might help me to amplify my dominance and supremacy among the other members of the organization. Furthermore, the level of recognition and trust of the other employees over my actions and decisions might get enhanced thereby amplifying my possibility of success (Mabey & Lees, 2007). Hence, it might be stated that image and supremacy of a supervisor or a leader is only due to the support of its followers or employees (McKee, 2012). Therefore, such type of above mentioned acts might enhance my reliability and confidence within the minds of the employees to a significant extent, which is extremely essential in this age of aggressiveness. Only then, I might retain myself as a supervisor or leader of an organization. References McKee, A. (2012). Management: A Focus on Leaders. International edition. New Jersey: Pearson. Mabey, C. & Lees, T, F. (2007). Management and Leadership Development. London: Sage. Maak, T. & Pleass, N. (2005). Responsible Leadership. London: Routledge. Northouse, P. G. (2010). Leadership: Theory and Practice. 5th edition. LA: Sage. Rickards, T. (2011). The Dilemmas of Leadership (2nd ed). London: Routledge. Stacey, R, D. (2012). Tools and Techniques of Leadership and Management: Meeting the Challenge of complexity. New York: Cengage Learning. Read More