CHECK THESE SAMPLES OF Samsungs Success due to Its Quality Products, Marketing, Management, and Corporate Social Responsibility
The firm's commitment to corporate social responsibility is undisputed.... Samsung was ranked first in the television industry according to its market share.... Furthermore, the organization enjoyed similar rankings in the mobile segment owing to its investment in smartphones.... Other corporate sponsorship initiatives have also been on the organization's priority list.... The paper "Strategic and Non-Strategic Decisions of Samsung" is focused on Samsung as largely known for its sale of electronic products and mobile phones....
18 Pages
(4500 words)
Essay
By taking their business to emerge markets with minimal penetration of smartphones but where their brand was already known due to mass media, the company opened up new opportunities for developers in those markets (Treacy, 2012: p72).... Apple also built relationships with its customers in various regions of the world by embracing social media and the internet, which meant that people in these new regions saw Apple as a transparent and trustworthy company.... This case study "Apple Inc" is about Steve Job's management style and its dynamic business plan, which is always set to resonate with what the market wants....
9 Pages
(2250 words)
Case Study
Knowing one's consumer is a primary principle of brand management and marketing.... Suppliers and retailers alike should be able to let their consumers notice their products and services, and correspondingly develop their interest in these offerings (Zielke and Dobbelstein 2007).... The paper "Samsung Customers' Perceptions on Branding" examines how the customer experience, satisfaction and loyalty can influence customer perceptions towards the Samsung brand, explains the concept of branding and related variables that drive brand success, brand value....
34 Pages
(8500 words)
Case Study
This research is being carried out to analyze the extent to which Apple use techniques and policies such as corporate social responsibility (CSR) to satisfy stakeholders expectations and evaluate the usefulness of the value chain in analyzing Apple's activities.... To maintain a positive working relationship with the society, organisations develop corporate social responsibility programs that aim to offer various free services and facilities to the adjacent societies....
9 Pages
(2250 words)
Essay
This paper tells that the execution of a corporate social responsibility (CSR) strategy requires that companies comprehend the clarity in communication of their objectives to the public.... It is also known as corporate social responsibility (CSR).... For its case study, it will examine communication strategies of Samsung Inc....
22 Pages
(5500 words)
Essay
marketing management teams pay significant attention to the development of brand equity.... Brand equity is considered as the main factor of the corporate value (Crainer, 1998).... This way, they will be given the great opportunity of transforming their products, services and other marketing strategies in a way that will delight their customers.... rands are the heart of marketing and business strategy.... Firstly, identifying customers' perceptions will help in the development of Samsung products and services....
75 Pages
(18750 words)
Research Paper
To understand the overall strategy and their operational performance objectives, it is essential to analyze the nature of operations management and understand the difference with the operations strategy.... he nature of operations management and operations strategy Within the modern business environment, organizations are no longer observed as the stand-alone element in the processes, but they see themselves instead as a part of the wider and extended enterprise (Brown, Bessant & Lamming, 2013)....
12 Pages
(3000 words)
Case Study
It is evidently clear from the discussion that Samsung Group Company first dealt in dried fish and greengrocery that was sold locally within the town and picked with time such that in its first few years of operation, the company prospered so much that Lee had to relocate its headquarters to Seoul in 1947.... amsung Group is responsible for over 20 percent of South Korea's total exports and it is a monopoly in the domestic industries dominating a single market and this makes its annual revenue at times be as large as the total GDP of some countries (Glionna 2010)....
11 Pages
(2750 words)
Case Study