The paper "Sustainable Operations Management" describes that the diversification allows the company to tailor the approaches and instruments in accordance with their circumstances. The most effective way to reach a higher level of performance is to maintain long term relations with the suppliers…
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The term sustainability aims at keeping a balance between the human needs and prevention of the ecosystems on which our future generation depends. In specific, it refers to the exploitation of resources with the orientation of technological changes and minimal environmental damage to the present as well as future needs. The adoption of sustainable development theory is at an ever-growing pace with the increased awareness of eco-friendly environment and analysis has indicated that since after the introduction of UN Agenda 21 (Moore, pp. 20-28, 2008), things seem to accelerate significantly in this area. In order to compete with the global market, businesses are paying more attention to the environmental consequences of their products or services. They have realized the importance of operations strategy to support the company’s objectives and corporate goals. This trend has transformed the nature of operations into green product design, triple bottom line reporting and closed-loop supply chains (Lippmann, pp. 1-9, 1999). The involvement of operations management is present from strategic to tactical and operational levels. Its activities include “site location, layout and structure, inventory management, traffic and materials handling, equipment selection and maintenance, designing technology supply chains, etc” (Metz, 1998). In this regard, this paper will focus on the issues companies confront while developing their policies regarding sustainable development (Moore, pp. 29-33, 2008) in the area of supply chain management. The term supply chain interchangeably used as ‘demand chain’ or ‘value chain’ refers to the voluntary commitments made by the companies to manage better relations with the suppliers (Metz, 1998). It manages in three different directions: the information flow in all the departments, the funds' flow and the materials flow to the concerned places.
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