Developing Leisure Enterprises - the Strategic Thinker - Research Paper Example

Thomas Cook Group PLC’s “strategy is to focus on strengthening our core mainstream business and invest in areas of future growth, primarily independent, travel-related financial services and other opportunities via mergers, acquisitions and partnerships” (http://www.thomascookgroup.com).In the process, the business organization might fail in its efforts to successfully implement long-term strategic initiatives though. In this respect, effective use of communication techniques within and without the organization is emphasized by strategic management experts in order to achieve these long-term objectives.

Communication within the organization is necessarily influenced by its leadership style and organizational culture and structure. A vertical top-down structure with an autocratic leadership style is less likely to facilitate efficient communication between different layers of the hierarchy while conversely, a horizontal structure with a democratic leadership style would more likely facilitate good communication flow between departments.Strategic long-term goals such as market share, profitability, an increase in the share price, quality improvements, customer satisfaction and brand loyalty have to be achieved by adopting such strategies as good internal and external communication practices, employee relations, good motivation strategies and HRM practices, sound financial management including positive cash flows and better overall performance metrics.

For example, there are good and bad business practices being adopted by companies in the process of planning and design of management and business strategy. Many organizations depend on the available information to make such decisions. This is strategically a bad business practice because information asymmetry often misleads managers and their subsequent decisions based on such imbalanced information could be wrong. The report investigates this aspect as well to illustrate the fact that the Thomas Cook Group strategically oriented towards meeting modern day challenges.