The Strategy of White Castle Restaurants - Case Study Example

Introduction Company Introduction – White Castle Restaurant White Castle Company is a fast food chain, selling hamburgers and frozen fast foods. It has maintained its success over the last 88 years. It was the first company in food category to serve a million and later a billion hamburgers. Frozen fast food was first of all introduced by White Castle. The food chain has been leading the fast food market with the sole aim of serving its food cravers the best possible way. Customers from all age groups have showed their favor for the fast food served by White Castle Restaurants (http://www.whitecastle.com/). Company Introduction – Waste Management Waste Management Inc. started its waste management operations from Oklahoma in 1987 under the name “USA Waste Services, Inc”. It was reorganized in 1995 as a Delaware company. In the merger of 1998 to its new name Waste Management, Inc. It is a major North American company, providing waste and environment services. By the end of the 2009, it was serving 20 million municipal, commercial, residential, and industrial customers through its expanded network of 367 waste gathering functions, 355 shifting stations, 273 working landfill managing sites, 16 waste-to-energy plants, 134 recycling plants, and 111 beneficial-use landfill gas projects (http://www.wastemanagement.com/). Company Description – Mission of White Castle Restaurant White Castle Restaurant has been treading on the only mission of satisfying the food craving of its loyal customers’ base. It has been getting internal strength from its committed cravers across the nation. It boasts of its family-run business that helps it in maintaining the leader’s attitude, which empowered the company to start a new type of venture – the first of its kind – of opening a fast food chain (http://www.whitecastle.com/). Company Description – Mission of Waste Management Being a major provider of waste and environment services in North America, mission of Waste Management is to gain operational excellence, show professionalism, and get strong in financial health of the company (http://www.wastemanagement.com/). Projects undertaken by Waste Management are accomplished with company resources and past experience in handling them to the advantage of the waste management industry, the communities, and the environment. Thus, it is taking a social mission along of providing clean environment to all stakeholders in all areas of its activities (http://www.wastemanagement.com/). Description of White Castle -- Understanding Customers Getting and reading into the minds of its customers – understanding their changing tastes and craving for White Castle food is highly prioritized function. White Castle identifies and serves to the taste buds of its fast food cravers. Craving of an individual for only White Castle burgers takes customers far away to reach the nearest White Castle Restaurant. Customers bring referral customers -- their friends and guide them on what to order, how best to eat and dispose of leftover boxes of food properly. It seems to be a movement of owning the food and transferring the recommended items from one generation to the next generation. Such is the appeal and charm of White Castle’s fast food among its customers (http://www.whitecastle.com/). White Castle food cravers are all around. You can find them sitting next to you. Some one who has not relished the Original Slider®, the Craver might be in the process of becoming one – the craver of White Castle (http://www.whitecastle.com/). Description of Waste Management -- Understanding Customers Customer base of Waste Management is quite vast. Being a services company, its services are required by all – residents, commercial establishments, municipalities, healthcare facilities, manufacturers, environmental firms, and other waste producers (http://www.wastemanagement.com/). Waste Management’s residential customers are more than 25 million. It provides helpful and dependable pavement waste collection and recycling services throughout the United States, Canada and Puerto Rico. Waste Management’s own human resources – its professional customer service resources provide quick answers to all service related issues. Drivers of automated collection vehicles are friendly and drive safely while collecting waste from residential areas (http://www.wastemanagement.com/). Waste Management provides a range of waste collection services, temporary and permanent to about 2 million businesses through the industry’s selected waste bins, roll-off containers and compactors. Waste Management’s commercial waste collection services are combined to the company’s landfill disposal services (http://www.wastemanagement.com/). Waste Management customers’ list also includes municipalities of cities and towns. Being public undertakings, the company provides quality and cost-effective services to citizens of the municipalities. Services to cities and towns include residential recycling, huge item disposal, yard waste collection and such others. Waste Management shares work loads with surrounding communities and municipalities related to gathering and processing of additional municipal solid waste recyclables – the maximum in North America. Most of the municipalities, houses, and businesses are using the services of Waste Management in the USA and Canada for recycling solid waste through WM Recycle America-a subsidiary of WM (http://www.wastemanagement.com/). Other important customers of Waste Management are healthcare facilities like Hospitals, Independent Networks, Assisted-Living Facilities, Skilled Nursing Facilities, Surgery Centers, and Clinics besides for the home and for the pharmacy. Bioremediation services to companies also include the list of its business customers (http://www.wastemanagement.com/). Description of Royal Castle -- Legal Compliance White Castle has been managing compliance with the Going Green initiative by switching to brown paper and corrugated cases made of recycled material. It has been using Duro-Last roofing for conserving energy, as sponsored by the U.S. Environmental Protection Agency. White Castle’s division PSB Company recycles metals and plastics. It has been using LED lighting in 55 of its restaurant sites to reduce CO2 and save energy. As per legal compliance, White Castle provides nutritional information on standard product formulations. As per the nature of restaurant preparations, Trans Fat information is provided when available. It adheres to FDA Rounding Rules (http://www.whitecastle.com/). Description of Waste Management -- Legal Compliance Waste Management adheres to the extensive and evolving federal, provincial and local environmental, health, safety and transportation laws and regulations. These laws and regulations are administered by the U.S. EPA and a number of related agencies in the United States and Canada. Legal compliance is enforced by imposing civil and criminal fines on violations. Waste Management has to comply with environment concerns by investing in environment protection steps (http://www.wastemanagement.com/). As per the amended Occupational Safety and Health Act of 1970, Waste Management complies with workplace standards promulgated by the Occupational Safety and Health Administration, and different reporting and record keeping obligations as well as disclosure and procedural requirements. Some state agencies check conformity to regulations by the parent company of a subsidiary other than being the permit holder. Local agencies decide the fitness of a company before awarding a go-ahead in business. It is mandatory to show rehabilitation by different operating policies and procedures to stand surety for future compliance with relevant laws and regulations. Compliance to new accounting rules and interpretations is adhered to by Waste Management. The company has adhered to covenants and limitations on all its debt agreements as well (http://www.wastemanagement.com/). Conclusion Both the companies belong to different industry sectors. White Castle has a long history of serving customers with its food products in varied range. Its customer base has been solid and increasing as the brand is quite popular among people. Craving for its burgers, sandwiches, buns, sides, beverages, juices, soft drinks, and milkshakes in varied range has been on the increase. It has shown compliance regarding nutritional value of its product range by publishing data on all components of calories’ intake depending on the serving size. Waste Management is a services company working to clean the localities, cities and states through its huge man power, providing waste collection services to the satisfaction of its customers. Being attended to environmental issues, its legal compliance is very crucial for the communities and all the stakeholders. References Waste Management. Retrieved March 10, 2010, from http://www.wastemanagement.com/ White Castle. Retrieved March 10, 2010, from http://www.whitecastle.com/ Read More