Strategic Management Model and Strategic Decision-Making - Coursework Example

The point that organisational change is shaped by the interrelationship of complex background factors such as market conditions, consumer habits, nature of the industry. Moreovorganizationalitted that the globalisation phenomenon is a significant factor in shaping an organisation’s approach to change as part of business strategy in the contemporary business environment.It is submitted that this backdrop further correlates to Wheelan & Hunger’s (2008) discussion of the role of the strategic management model versus the strategic decision making process.

Essentially the strategic management model focuses on strategic intent and long term goals in contrast to the strategic decision making model, which is rooted in implementation of decisions.These central differences in the two models as extrapolated by Wheelan and Hunger are further supported the commentary of Prahalad and Doz (1987) that “intent it is used to describe long term goals and aims, rather than detailed plans” (in Rugman, 2009, p.518). Moreover Lynch (2003) highlights how “the mission of an organisation outlines the broad directions that it should and will follow and briefly summarises the reasoning and values that lie behind, it (In Ackerman & Brown, 2005 p.189).Therefore, the strategic management model arguably envisages the mission statement of the business and Wheelan and Hunger’s central argument is that a corporate mission is the purpose or reason for the corporation’s existence under the management model, which contrasts to the proactive decision making process.

However, the problems of public sector services as evidenced by the NHS are funding issues, budget problems, which impacts service. For example, in the US by analogy, the US postal service is renowned for poor service and continuous price hikes. On the other hand, the increase of private providers such as FedEx and UPS has managed to maintain consistent prices with fantastic service (Parker & Saal, 2003, p.198).