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Googles Strategically Impervious Core Competencies - Term Paper Example

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The paper 'Google’s Strategically Impervious Core Competencies' presents the success of a business organization which depends on the level and extent of internal strengths so that such multiple but integrated tasks as control can be carried out to achieve predefined productivity targets…
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Download file to see previous pages Google has been developing its strategically calibrated resource base – capital assets, skilled labor force, supplier networks, strategic alliances, marketing networks of intelligence, financial resources, strategic operations, management processes and international Human Resource Management (HRM) practices (Bruce, 2008). The company has been growing from strength to strength by adopting capability enhancement strategies that have little parallel elsewhere in the industry. Google’s strategically impervious core competencies have been built around this formula or framework of strengths and weaknesses. It’s a paradigm of a priori elements of which the dispensation is characterized by a very highly valued and rare VRIO – value, rarity, inimitability, and organization – resource framework.
However, its competitors haven’t altogether given up hope on defeating Google at its own game one day in the future. Google as a first mover in developing difficult-to-copy resources still lacks some essential strategic elements in its management strategy. Strategic management processes involve careful planning for future growth and marketing possibilities. The level of competition coming from other competitors like Yahoo and Amazon must be taken into consideration.
Google was established as a partnership by Larry Page and Sergey Brin in 1996. They were Ph. D. students at Stanford University and were initially concerned about developing a mathematical model for crawling back the pages on the internet thus digitally connecting all pages through an algorithm called google. The project was the Ph. D. thesis of Larry Page. Both together used Brin’s mathematical model to create a universal model on the internet thus facilitating easy and faster access to internet-based resources (Sheehan, 2006). This technological achievement has been revolutionizing the search engine and the digital communication industry. ...Download file to see next pagesRead More
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