Co-operation Between Marketing and HR on Internal Marketing - Research Paper Example

Achieving co-operation between the two departments is necessary as it gives a guideline for different activities, strategies and processes within the organization. It also tells the different stakeholders what undertakings are being carried out and how the organization is remaining in touch with its customers, shareholders and third-party channel members. Internal marketing is dependent on the communication achieved between the marketing department and the HR unit and if the same internal marketing is missing from the organization, then there is no use of having the two departments at all.

The roles that are played by these two departments are of significance within the discussion of having mergers and acquisitions with different organizations which may be of equal size, bigger or even smaller in economic terms. Therefore co-operation is very important for understanding how an organization will meet its goals within the long term scenario and how it will face the normal, day to day changes which usually take place on a constant basis. This essay explains the co-operation that exists between the marketing and the HR departments which is very important for the long term integration of mergers and acquisitions.

Mergers and acquisitions are important in the present times. The reason for this is that these mergers and acquisitions bring together different aspects of growth and development for the organization. It gives the customers a number of different choices as well as offers them a chance to understand the philosophy of the organization in a good enough way. The marketing department has the responsibility to set things right so that the customers could understand the offers that are made by the organization.