Starbucks in Chinese Market - Case Study Example

Influence of national culture on the success of starbucks in China In the article “Starbucks Tightens Focus on China”, Burkitt (2011) informs us that Starbucks is concentrating on its full expansion in mainland China by gaining full ownership of Starbucks retail outlets in six Chinese regions.... This paper seeks to explore the influence of national culture on the success of starbucks in China.... In fact, John Culver, president of Starbucks International is categorical that the organization wants to make China its largest market outside Europe....

The coffee shop market is expected to grow by 55 percent and it would reach to 4.... To share this benefit, global coffee competitors such as starbucks of US and Luigi Lavazza Spa, an Italian coffee company have entered and planned expansion in major and minor cities of China (Bloomberg, 2012)....

In the paper “starbucks in China” the author analyzes one of the best-known tea and coffee sellers.... ne of the main strategies that have been implied by Starbucks is that it is aware that the chinese people do not like coffee.... Therefore, Starbucks plans to provide the chinese with more kinds and varieties of tea.... starbucks has been making plans to go global since there are many companies on the international scale that are cutting down on the plans of doing the same....

This essay aims to provide the detailed analysis of Starbucks company operations and critically assesses its market entry strategy in China.... The company currently wants to strengthen its market position in China.... To increase its market share in China, Starbucks needs to have a detailed customer profile depending on the targeted segments, as a part of its long term strategy in this market.... The Starbucks company was found in 1971 in Seattle's Pike Place market today it has its presence in 36 countries outside United States....

SWOT is widely considered to be a starting point of marketing and strategic plan and therefore it will be of greater… This analysis will be a tool that can help us identify areas of opportunities and strengths of the Fast-food so as to increase the market extent and weaknesses or threats that business may face so that SWOT analysis of Chinese Fast-food SWOT analysis is careful assessing and evaluation of the internal strengths and weaknesses and environmental opportunities and threats of a business organization....

Starbucks had its own unique strategy to enter the chinese market.... “Covering the Masses: starbucks in China”.... Starbucks, being an international firm might consider factors like geographical variances, cultural differences, regulations of host countries, and market conditions as they intend to export the business to foreign regions.... More than 70% of the Starbucks' business is spread in China; and subsequently, the lion's part of its revenue is derived from the same market....

Moreover, a stronger Euro will definitely make it difficult for European economies to compete in the global market due to comparatively low prices offered by non-European economies.... The fact that the actions of the company can affect the political risk has to be considered, which will definitely be another setback for the operations of the company in the European market (Kapil).... There are multiple reasons stated for the rise in Euro's exchange rate, which apart from chinese foreign reserves diversification intent include large inflows of capital in European markets and shrinkage of the balance sheet of European Commercial Bank (ECB)....

For example, the company ventured the chinese market despite the great cultural and economic challenges.... The chinese market was regarded as a hard market to crack for most of the western countries (Wang, 2013, p.... In the same length, Starbucks employs the same structures of operation in the chinese market.... The company deployed some of its experienced personnel into the chinese market in order to oversee the operations therein (Stolc, 2008, pp....