The Products which are Environmentally Friendly as a Stronger Competition Power in China's Big City Market - Essay Example

Firms may have to reevaluate their current environmental positions in terms of their operational and production processes, product mix, price, distribution channel, and the marketing promotion of their product to achieve the firm's goals, consumers goals as well as a public goal. Advocacy for environmental protection has gradually grown to become integrated into the fabric of life of this decade. This is observed in the keenness about environmental problems and the struggle to comply with rules and regulations that govern consumption and its impact on the environment (citation).

In this thesis, the research will be carried out into the competitive advantage that green products may have in the Chinese market and the kinds of purchase decisions made by consumers. Furthermore, marketing strategies for green products will be analyzed in order to decide if environmentally friendly goods can have a competitive advantage. The research questions are as follows: 1. What is green marketing? 2. What motivates customers to purchase green products? 3. Do green products have a competitive advantage for businesses on theThe growing social concern for the environment has recently emerged as a key issue in marketing.

In recent years, this fact has led to an increased interest by consumers in making environmentally sound purchases. The survey of the paper is based on the Chinese market and all the data are from the Chinese consumers. From this, our conclusion of the analysis can induce the product strategies of companies and international groups in our country and what nature should the companies pay attention to in environmental protections, and how these natures are used to make products and markets position.

So the results of the investigation will be applicable and useful in crafting a better vision for the “environmental future” of Chinese markets. The positive analysis is also suitable to the other survey of the similar products.