EasyJets Approach to Motivating Its Employees - Coursework Example

REPORT ON EASYJET and Report on EasyJet Question A EasyJet’s Approach to Motivating Its Employees EasyJets employee motivational approach applies simple working guidelines that revolve around the relationships between the employee and the management. The simple strategies include precise and accurate operational framework where the employee may ask questions if need be. In lieu of this, the airline company provides employees with specific data that serves as a guideline on the expected roles. The use of a distinct high-performance tradition is also of significant mention as the workers feel accountable for the eventual service delivery. As such, the airline provides rewards as motivation for outstanding performances by the employees. EasyJet also acknowledges and supports talent among the large workforce through promoting employee skill development. The motive revolves around the creation of a people strategy to expand connections between employees with unique skills. As such, the human resource department transferred employees from Madrid to other bases to enhance efficient operation. Additionally, the company offers flexible contracts for the involved cabin crew and pilots. The scheme also entails permanent signing of the existing workforce under the same flexible contracts. The additional services offered by the airline company to new recruits are also a significant motivational approach (Adeyemi, 2013). The services include hiring retired pilot servicemen seeking employment in the company. The company extends the hiring process to offer additional training through an exchange program with experienced pilots on the ground. Other motivational services offered include the refurbishment of employee facilities such as the showers and restraint facilities. Question B Evaluation of the Approaches The airlines move to build a strong relationship between the employees, and the managers are significant in boosting employee job security. The approach ensures that the employees feel respected while working in the airline. The compliance aspect originates from the free communication between the appointed managers and the employees. Secondly, the provision of expected operating guidelines is significant for directing the employees on the expected codes of ethics (Anderson, 2014). Additionally, the employees are aware of the airlines demand and system of operations. Such moves enhance employee understanding that maximizes the eventual performance. Another significant evaluation of the company’s approach is evident through the introduction of a high-performance tradition. The company policy enables an employee to work effectively given the end rewards from the company (Tracy, 2013). The strategy also instills the sense of confidence for the workforce given that employees would want recognition. Additionally, the plan buys an employee’s loyalty. Fourthly, EasyJet’s plan on nurturing talent within the workforce is active as a driving force for the uttermost delivery of services. The company also employs the equality for all rules cutting across various employees (Hinault-Jambor, 2008). As such, the company encourages diversity among its working population. Another significant move by the airline company includes the transfer of other employees to headquarter bases. Such a move is important for employee motivation as the workforce feels acknowledged by working in the headquarter offices. EasyJet also engages the employees in flexible contracts to boost the right attitude among the staff (Stack, 2013). The flexible contracts ignite the feeling of satisfaction from the airline prompting the workers to remain focused on allocated duties. The final motivational approach employed by the company is the training program assigned to new recruits (Jones, 2005). Such strategies attract more energetic workforce to the airline enhancing practical operations. Question C The Effectiveness of EasyJet’s Communication Activities EasyJet works on smooth communication channels between the staff and the company. The airline uses various means of communications through templates accessible from any other place by the company’s staff members. The extensive use of the internet as a medium of communication enhances reliability in business operations. As such, the company improves direct communication between company officials and the customers. Such measures strengthen the customer services from various positions. The decision to engage a paperless operation has significant impacts to the airline. The paperless operations facilitate communication amongst the customers and the staff on various levels. This strategy enhances reduced costs of operations for the company. As such, additional revenues acquired are channeled towards improving the business services. Other funds are directed towards the employee payment schemes that boost workers relationships and the company. EasyJet uses technology based on the neediest services to promote the inflow of customers. The company uses such approaches to creating a different flight experience. As such, EasyJet’s communication activities are the core of the airline’s successful operation over the years. Additionally, the company’s active communication channel enhances smooth operations through various levels. Question D Recommendation for Improvement at EasyJet EasyJet should target to improve significantly operations through working on the quality of services provided. A critical area of focus should be targeting the aging population that does not vastly use the internet. As such, the airline company should invent ways to target the aging population by structuring natural ways of handling such customers (Mayer, 2003). Additionally, the company should focus more on customer relationships other than management since the latter is working actually. The customer relationship segment would work effectively through the adverse use of social media such as Facebook to directly interact with their customers. EasyJet is a fast growing company that attracts various people from the different ethnic background. The introduction of various festival destinations would be practical. In lieu of this, the creation of a department that handles cultural affairs would add value to the company’s diversity element. The unit would enhance the brand’s marketing strategies through various languages and cultural forums. A close introduction of customized flights would also attract more customers given standard operational protocols. The airline company should also consider other areas of operation given that the Middle East region has wealthy clients. Regions such as China are also of significance to the airline company. As such, the immediate recommendation would be to start operations in such areas. Lastly, the airline’s focus on its management is of worth consideration to the general improvements in the company. EasyJet should improve company image by encouraging the staff members to travel with the airline. Such measures will paint a positive image to the customers who will feel safe. Bibliography Adeyemi, F.-A. 2013. UKs Aviation Industry Comparative Evaluation of BA and EasyJet. Saarbrücken, LAP LAMBERT Academic Publishing. http://nbn-resolving.de/urn:nbn:de:101:1-201311063060. Anderson, T. 2014. EasyLand how EasyJet conquered Europe. Guildford, Surrey, Grosvenor House Publishing. http://public.eblib.com/choice/PublicFullRecord.aspx?p=1830732. Hinault-Jambor, P. 2008. Everything in orange: Success story of EasyJet : What is the secret about airlines? Saarbrücken, VDM Verlag Dr. Müller. Jones, L. 2005. EasyJet: the story of Britains biggest low-cost airline. London, Aurum. Mayer, F. 2003. A case study of EasyJet and the airline industry. München, GRIN Verlag. Stack, L. 2013. Managing employee performance motivation, ability, and obstacles. [Highlands Ranch, CO], Productivity Pro. http://proquest.safaribooksonline.com/?fpi=9781627230254. Tracy, B. 2013. Motivation. New York, AMACOM, American Management Association. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=550411. Read More