Evaluation of Facebook, Twitter and LinkedIn in the Marketplace - Essay Example

Evaluation of Facebook, Twitter and LinkedIn in the MarketplaceDuring the interview, Conan reads a post by one Twitter user to establish new business venture. Social media platforms are useful to match job seekers in the labor market and an open place for seeking employment.Success in the MarketplaceEvan Williams, Twitter founder and CEO, states that Twitter development is not yet near completion. Currently, Twitter has become the primary media for real-time news feeds. Williams also emphasize the importance of developing the method of indexing twits when typing information.

The method of indexing information helps it to reach other people in real time. In marketing, the indexing of information provides an easy way of getting the information to the consumers on Twitter. Indexing of the information again provides the updates about the products to be got by the customers in real time. Again the method of indexing on twits can help consumers to search for more information about a particular product instantly. Twitter has improved its strategies of marketing in the business world.

That is an indication of success in its development.Second, Twitter also provides new business ventures for its users. For instance, the speaker states that some users find Twitter convenient to follow states agency publications. Further, Conan indicates that there is no limitation on the number of persons to follow on twitter. In addition, it is not very necessary to follow an individual to get his or her twits. An individual can follow another user, but do not follow the person and the person can read your twits.

Twitter can, therefore, give one unlimited space to follow more and more Twitter accounts. In a case where one wants to explore the marketplace for business, and then the persons can understand very diverse business area of interest. The advantages on the use twitter, therefore, indicate the success of Twitter in the future in the marketplace. It will give a space for one to understand very diverse market area through twitter. That is an evidence of the success of twitter in the marketplace.Failing Social MediaAccording to Lucy, the monthly traffic web traffic indicates that Facebook is posing much more threats to LinkedIn (1).

In most of the blog posts, almost a half-dozen blogs show that Facebook is gaining dominance over Myspace in the made up social media war. Twitter and Facebook have been integrated by their founders such that one can synchronize both Facebook and Twitter account as just update on one account, and the other account would automatically be updated. It is therefore very much vivid that Facebook and Twitter have overtaken LinkedIn. With the privileges of Twitter and Facebook, in the near future, most people will, therefore, prefer using Twitter and Facebook.

It, therefore, may cause the failure of LinkedIn.The business model adopted by LinkedIn can also be a factor in promoting its failure. LinkedIn uses a subscription model that would make most of the users of the social media to prefer the use of Twitter and Facebook that uses affiliate model. In the utilization of an affiliate model, the users can access services and products free of charge. Often, most people in social media prefer open access to social media without charges. That could justify the reason Facebook might have taken over LinkedIn even in web traffics.

Business ModelLinkedIn is using a subscription model in which users pay a fee either monthly or yearly to access some products or services. Facebook and Twitter users affiliate model in their business. In affiliate model, the social media makes profits from driving traffic. Typically, links are created after a short description of one hundred characters in case of Twitter. The link connects Twitter to the website for more information. When a user clicks on the link, it builds the traffic.Works CitedConan, Neal.

'Ev' And 'Biz' See Bright Future For Twitter.’ NPR. March 11, 2009. Web. March 15, 2015 Lacy, Sarah. ‘The Coming Facebook-Twitter Collision.’ Bloomberg Business. March 04, 2009. Web. March 15, 2015