We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.
Nobody downloaded yet

Marketing and Trasforming Business in Porcini's Company - Case Study Example

Comments (0)
Summary
The reporter states that Porcini’s company started in 1969 as a family-owned restaurant in Boston’s North End. The company has grown steadily in two decades opening new Porcini’s restaurants in Hyannis, Providence, Massachusetts, and Newport…
Download full paper
GRAB THE BEST PAPER
Marketing and Trasforming Business in Porcinis Company
Read TextPreview

Extract of sample
Marketing and Trasforming Business in Porcini's Company

Download file to see previous pages... The company has also suffered stiff competition from Unos, Bertucci’s, and Buca di Beppo which try to offer the same products Porcini offers.
This paper will, therefore, explore the marketing strategies that the company lacks in relation to customer focus and the 4P, Market target and expansion, and competition so as to be on the competitive advantage.
The company has difficulties in choosing the right option for restaurant expansion to either undertake franchising or syndication. Ordinarily, the majority of the restaurant chains are considering new franchise agreements in their main avenue for growth where Porcini is not an exception.However, the restaurant has limited capital from restaurant-level operations to system-wide marketing and brand building. It should be noted that when the restaurant has no capital, it will be unwise for the business to go for a loan for expanding the business. This is because it will take time for the business to stabilize.
Therefore, the cost of construction and leasing is normally shifted to franchisees which would likely bring outlets into operation more rapidly. This leads to expansion of the company. The restaurant is not vast with enforcing franchise standards. Normally, the franchise has a 20-year term with renewal at the franchisor’s option a 5% to 6% royalty on gross revenues and an upfront fee during franchising.Additionally, each franchisee is usually accountable for his own financing and this saves the finances of the company. Some franchisors often handle all expansion, including feasibility studies, market analysis, site selection, and construction themselves. Porcini does not have a construction department and this makes it hard for the company to avoid franchising. Therefore this is the best option for the company for it will increase the company profitability
On the other hand, in syndication, the chain identifies purchases a number of sites, builds and furnishes a facility on each, then sells the portfolio of properties to an investor group thereby recouping and recycling its capital.  ...Download file to see next pagesRead More
Comments (0)
Click to create a comment or rate a document
CHECK THESE SAMPLES - THEY ALSO FIT YOUR TOPIC
Strategic Marketing - Jot Company
In this regard, there have been several companies that have emerged into the market on a global scale and thus the level of competition has continued to rise over the years (Goldstein & Lee, 2005). This has meant that the existing companies have had to develop new ways in which they can keep their market base as well as expand their reach so as to grow their sales.
10 Pages(2500 words)Case Study
Phil Company Marketing Plan
All these companies in the electronics industry produce almost similar products. Therefore, the aspect of marketing determines the competition of the limited market share, both in the US and overseas (Julie & Claire, 2011). Phil has to employ effective marketing strategies in order to acquire a substantial market share.
4 Pages(1000 words)Research Paper
Acer Company Marketing
Acer, which is a leading manufacturer and marketer of notebooks as well as desktop PC, is being credited as a company that generated a heavy sales turnover of around 11.3 billion as of the year 2006.  It is of utmost importance to mention that the company was able to generate such a high sales turnover only on the lines of certain strategic changes
4 Pages(1000 words)Case Study
Marketing company research
Marketing Tactics 8 a)Product Issue 8 b)Placement/Distribution 9 c)Pricing 10 d)Advertising and Promotion 10 e)Service Elements 11 IV. Implementation 12 a)Resources Required 12 b)Time-Line 13 V. Contingency Plan and Evaluation 13 Works Cited 14 The Executive Summary After two years of consecutive negative growth, the consumer electronics industry of UAE has experienced solid growth.
13 Pages(3250 words)Term Paper
Marketing Strategy for Business .Marketing & Enterprise .I chose this company for assignmnet(Midland News Association.Express &
Two strategic options: E&SLINKS and National Express & Star 13 4.1 Ansoff Model 13 4.2 Mini-SWOT for both options 14 5.1 Organizational structure 16 5.2 Allocation of tasks 17 5.3 Key issues 17 5.4 Balance Score Card Model 17 5.5 Fishbone Analysis 18 5.6 McKinsey’s 7S 20 6.
24 Pages(6000 words)Essay
Company G Marketing Plan
The primary target market for this device is the middle class car owner between age 20 and 40. This age group is expected to be more receptive to the new technology. The secondary target market would include the car rental agencies and OEMs (automobiles).
10 Pages(2500 words)Essay
US company Global Marketing
However, with increasing globalization and opening up of the world economy, the complexities related with international expansion have greatly reduced. A number of companies around the world have therefore considered making their presence in foreign countries.
12 Pages(3000 words)Research Paper
ULTRA company promotion,marketing
This is a good move and the world should appreciate it. Ulta Company having realized such an opportunity came up with a unique combination of more than 15,000 prestige and
3 Pages(750 words)Admission/Application Essay
Individual Case Study: Porcini's Pronto
There is, however, a major dilemma on the best way to approach the expansion program. The vise marketing president came up with the models of franchising and syndication, which present benefits as well as certain
3 Pages(750 words)Case Study
Marketing Business Analysis of Costa Coffee Company
The objective of the organization is to become the leading coffee chain in the world. Currently, the company is on track to achieve its target, having already established over 2,800 stores in over 30 countries in the world. This report seeks to conduct an external audit analysis and analyze the market through the Porters Five Forces assessment tool.
10 Pages(2500 words)Term Paper
Let us find you another Case Study on topic Marketing and Trasforming Business in Porcini's Company for FREE!
Contact us:
+16312120006
Contact Us Now
FREE Mobile Apps:
  • About StudentShare
  • Testimonials
  • FAQ
  • Blog
  • Free Essays
  • New Essays
  • Essays
  • The Newest Essay Topics
  • Index samples by all dates
Join us:
Contact Us