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How can we account for the rise and growing role of multinational enterprises from the Asia Pacific in the global economy Specify your reasons using corporate cases of multinationals from different industries and different countries of origin - Essay Example

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The recent boom in business within the Asian pacific has contributed to an increase in profits, which the companies invest in global…
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How can we account for the rise and growing role of multinational enterprises from the Asia Pacific in the global economy Specify your reasons using corporate cases of multinationals from different industries and different countries of origin
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How can we account for the rise and growing role of multinational enterprises from the Asia Pacific in the global economy Specify your reasons using corporate cases of multinationals from different industries and different countries of origin

Download file to see previous pages... This paper will highlight the factors that have contributed to the growth and rise of multinationals from Asia in the global economy. The paper will utilize multinationals from different countries and different countries of origin in explaining the strategies used by the companies to expand globally. Some of the companies to be discussed include Toyota Japan, FAW, Kyocera, Samsung, among others.
Over the years, multinational enterprises from the Asian Pacific have expanded to the global economy with the aim of marketing their products. The strategies used by these multinationals focusses on the international, multinational, as well as global strategies. The organizations have devised these strategies to enable them expand to international markets, which are beyond their local markets. One of the Asian multinationals that has emerged as a global leader is Toyota, a Japanese car manufacturing company. With regard to international expansion, the global vision of Toyota is to own 50% of the total market sales by 2015. The company strives to meet this target through an enhanced global supply system, especially in markets that are emerging (Iyer et al 2009, p. 5).
Toyota’s rise and growth can be attributed to the innovative strategies employed by the organization, which focus on manufacturing vehicles that serve specific needs of clients. For example, the company has been involved in the production of compact vehicles that tend to serve markets that are emerging. The global policy of Toyota regarding its operations in international markets has also contributed significantly to the growth of the company internationally (Iyer et al 2009, p. 7). The philosophy of the organization is to ensure that it contributes to the welfare, as well as economic development of the countries in which it operates. Toyota is involved in projects aimed at reducing unemployment, and improving infrastructure such as transport in countries where it has a ...Download file to see next pagesRead More
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