Recruitment Internally with a Blend of New Graduates - Case Study Example

The strength enjoyed by commerce banks is the widespread appeal to customers, unique services, and low rates. The weakness is the staffing challenge, which will be solved by training more internal workers to curb the emerging trends. The visible opportunities are evident in the New York market where competitors rely on deposits and loans instead of service provision.

Background

Commerce Bank offers typical retail banking transactions with a different touch to impress their clients and build a strong reputation in the industry. For instance, the bank ensures that customers have access to their services for longer durations, spanning 12 hours daily. This initiative is to enable the clients to receive quality services in all the branches countrywide. Headquartered in Southern New Jersey, Commerce Bank has stores in Pennsylvania, Delaware, and New York (Francis & Research Associate Corey Hajim, 2006). Another strategy that makes the bank exceptional is its freedom and experience when handling customer problems and the routine gifts offered to new clients. This enabled the bank to receive more deposits than their competitors, which increased profit margins and liquidity ratio. The bank also grew its customer base through aggressive promotional strategies such as branding roadway kiosks, free customized hot dogs, and the help of vendors. Currently, it offers a high market share and a large customer base across the country, which is a competitive advantage.

Problem Statement

Commerce Bank faced the challenge of recruiting the best employees for their jobs. As a result, organizational culture and philosophy were important aspects in determining the best employees. The bank should aim to hire professionals who understand how to handle customers with experience and decency. It is also tricky to acquire the services of experienced workers on a full-time basis since they are already absorbed in other sectors (Francis & Research Associate Corey Hajim, 2006).

In this regard, the main challenge that Commerce Bank management faces is the hiring of competent employees who can serve customers adequately without complaints.

Analysis

The company manages its affairs in both internal and external environments. For instance, in the SWOT analysis, Commerce Bank enjoys both strengths and weaknesses in the internal setting with external issues being opportunities and threats. The strength of commerce is the ability to attract more clients through its unique services and offers. For instance, the retailtainment concept seeks to ensure that clients feel comfortable while transacting with the bank. However, a notable weakness is the staffing in which it is tricky to hire experienced professionals. Alternatively, opportunities in the external environment are evident in the New York market where the competitors are not fully exploiting all avenues. Threats are also imminent, such as technology adoption, ATM installations, and online banking, which might reduce the customer base (Francis & Research Associate Corey Hajim, 2006).

Recommendations and Conclusion

To have professional workers, commerce should recruit internally with a blend of new graduates. This will help in molding new talents at a cheaper rate instead of going for part-time experienced personnel. It is also essential to counter the emergence of technological aspects in the industry by training more workers.