Cultural Web - control systems - Flybe - Essay Example

THE CULTURAL WEB By of the of the School The Cultural Web The Cultural Web was designed by Kevan Scholes and Gerry Johnson in 1992. They did this in an attempt to understand the aspects of organizational cultures that affect their overall performance in the market. There are many aspects that Flybe Airline Company borrows from this model (O’Connell 2104, pg.68). The Revenue Management System is the closely controlled and monitored by this company. airRM, a software developed by RMS, was adopted by Flybe Airline Company to help them maximize revenues from the passengers and identify new sales opportunities.

The software also helps the airline to control their prices closely while analyzing the performance through a wide variety of features (Honeywill 1999, pg.84). Reward, as opposed to punishment, is the main point of focus. They believe that when an employee is rewarded for a job well-done, they are likely to work harder to get even higher rewards (O’Connell 2014). Punishments on the other hand are not always taken positively by the victims, which affects their general performance. The controls put in place are related to current strategies.

Aspects such as; the reputation communicated to the stakeholders and customers, what employees say about the company and what they tell new customers about the company. The controls are emphasized on three major areas; quality systems, financial systems and the rewards. The formula for issuing and distributing the rewards among the employees is also specified in the controls. Finance must be tightly since it is the life-blood of the industry. Quality on the hand ensures that the customers are satisfied with the services.

A satisfied customer is most likely to continue using the same service (Honeywill 1999, pg.53)ReferencesOConnell, R. M. 2014. Visualizing culture: Analyzing the cultural aesthetics of the Web. Honeywill, Paul. Visual Language for the World Wide Web. Exeter: Intellect, 1999. Print.