Strategic Management - United Technologies Otis Unit - Case Study Example

There are various principles on the competitive strategy and advantages that can be learned from the United Technologies Otis case. The two main principles comprise superior quality and superior efficiency. The superior efficiency includes the experience curve and the learning effect  (Hill & Jones, 2013). On the other hand, superior quality entails excellence and reliability. As illustrated in the diagram below

Superior efficiency can gladly be achieved through designing products for easy manufacturing and organizing self-managing institutions. Additionally, it was evident from the study that superior quality can be achieved by finding ways of measuring the quality and reduce costs and errors. Another important principle that was evident in the study is superior innovation. In ‘superior design, there are proper principles when better design and a good process of manufacturing are in place. For instance, the average time between the part failure rose from 2500 hrs to 170000 hrs. There was a massive improvement that rose from the best manufacturing and design process.