Vanity Fair Corporation - Research Paper Example

It is headquartered in Greensboro, North Carolina. It has other headquarters in Europe, Asia and Latin America. VF Corporation is the home of many brands such as Jeanswear, Vanity Fair image, outdoor and Action, sportswear, contemporary. Vanity Fair corporation stores can be found in various countries across the world. This is the most popular brand with the customers at VF Corporation. The company manufactures Jeanswear that is comfortable and long lasting such as Lee Jeans which dates back to 1889.

Moreover, the company enjoys a heritage of quality clothes that are classic and comfortable. As such, Lee is among the most popular casual brands across the world. Other types of Jeanswear produced by the company include Wrangler, Wrangler Premium, and Riders, 20x among others that are designed for men, Women and Kids VF Corporation 1. This is the second most popular brand by the company. It comprises of three main brands that are, Image wear, Active wear and Majestic. However, there are other brands such as Bulwark, Chef Designs among others that range from uniforms, protective gear to privately owned and public agencies who order their products directly from the company.

The brand’s popularity stems from its production of superior quality products that are safe to wear and durable (VF Corporation 2). This brand consists of technically advanced, innovative gear and footwear that continue to inspire athletes to continue exploring. The outdoor and action segment also has a variety of trendy bags that vary from convenient shoulder bags, ingenious luggage and travel accessories that contain the Eastpak and Kipling labels among others. This brand is popular for maintaining trends and inspiring athletes through its technically advanced products (VF Corporation 3).

This brand contains leading global lifestyle varieties for all. There are protective gear for men, women as well as children including a home collection. The