Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Coca-Cola's Marketing Strategy - Essay Example

Comments (0) Cite this document
This essay “Coca-Cola's Marketing Strategy” will highlights one among major weaknesses of the company and ways of strengthening it. The company faces major environmental issues and among them is its consumption of water during the production process…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER96.7% of users find it useful
Coca-Colas Marketing Strategy
Read TextPreview

Extract of sample "Coca-Cola's Marketing Strategy"

Download file to see previous pages The company has been accused of using up water from the aquifers that are around their production plants creating acute water shortages around. Anders approximates that the firm uses almost three litres of water to make just one litre of Coca-Cola (12). They have been accused of discharging toxic water containing Malathion, DDT and chlorpyrifos. These are pesticides, which are carcinogenic and are known to lead to individuals’ immune systems being compromised. Besides the obvious health, concerns a rising from the toxic waste from the firm poses a major environmental threat to water reserves and the soil (White et. al. 15). DDT is a non-biodegradable pesticide thus its effects in the soil have a long-term effect to the soil and water and the communities around the enterprise. The company has been accused of dehydrating the communities around it destroying their agricultural calendars. Farmers are unable to sustain their farms, which they usually do by irrigation to sustain their crops putting their entire families at the risk of losing their lively hood (White et. al. 17). The impact of the water shortages has been felt most in the semi-arid areas such as Uttar Pradesh and Rajasthan where the company has over exploited the valuable resources. Coca cola has made efforts in an attempt to conserve water such as cooling water recirculation, water reuse and water recycling, and proper use of de-ionized water (Anders 73). Besides the aforementioned techniques, the firm may consider employing landscaping as a major way. ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Coca-Cola's Marketing Strategy Essay Example | Topics and Well Written Essays - 1000 words”, n.d.)
Coca-Cola's Marketing Strategy Essay Example | Topics and Well Written Essays - 1000 words. Retrieved from
(Coca-Cola'S Marketing Strategy Essay Example | Topics and Well Written Essays - 1000 Words)
Coca-Cola'S Marketing Strategy Essay Example | Topics and Well Written Essays - 1000 Words.
“Coca-Cola'S Marketing Strategy Essay Example | Topics and Well Written Essays - 1000 Words”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Coca-Cola's Marketing Strategy

Strategic Marketing- Coca Cola

...-carbonated effectively. Coca-Cola should be the first to spot changes in beverage trend and come up with suitable products. Pepsico is the leader in spotting changing trends and comes with new products the quickest. 1. Market Surveys should be conducted to understand consumer preferences; 2. R&D facilities should be created for the purpose of developing new products. Implementation of Strategies Coca-Cola Company is the leading beverage company that faces strong competition from Pepsico. In the recent years, Coca Cola has decreased its promotional activities along with creating bad publicity for itself...
11 Pages(2750 words)Essay

Strategy Implementation of Coca-Cola

...? Strategy implementation Due: Strategic implementation Introduction Coca-Cola is the world’s largest retailer of non-alcoholic beverages. The company sells products in over 200 countries around the world and owns over 500 brands worldwide and employees more than 139000 employees (“Coca-Cola” which is deemed the world’s most valuable brand). The company has a diversified portfolio of products, such as syrups that marketed to wholesalers, retailers and distributors. It has its headquarters in Atlanta, Georgia and well developed systems, procedures and tools that align it to the structure in place to enable it cope with ever increasing...
6 Pages(1500 words)Research Paper

Pricing Strategy of Coca-Cola

.... The sports drinks sector in the emerging markets is becoming bigger. However, it is dominated by the competitor’s brand. As a result, bringing down the price without the changing the quality is likely to be an appropriate strategy for Coca Cola. The situation is quite different in the developed markets where consumers have become more health conscious. In fact, they are getting more and more reluctant towards the soft drinks. Hence, in order to attract such consumer base, the company will bring some additional features in terms of tastes, quality, packaging etc. Some healthy ingredients can be added to present the existing brands with new commitments....
2 Pages(500 words)Research Paper

Coca Cola Marketing

...? Coca-Cola Marketing Founded in 1886 in Atlanta, Georgia, by Dr. John S. Pemberton, Coca-Cola is now popular throughout the world. In fact, Coca-Cola is the world’s largest nonalcoholic beverage company at present. Vision of Coca-Cola Coca-Cola has a vision for all aspects of its business and for all its stakeholders. The company intends to be a great place to work for its employees and at the same time be a highly effective, lean and fast-moving organization. Coca-Cola strives to maintain lasting...
3 Pages(750 words)Essay

Coca Cola Structure and Strategy

...? COCA COLA STRUCTURE AND STRATEGY By Coca Cola Structure and Strategy Coca Cola as MNE Coca Cola qualifiesas a Multinational Enterprise (MNE) due to its size, market reach, and business practices (Lopez, 2012, p. 21). Coca Cola has extended its presence to nearly all parts of the globe. Precisely Coca Cola is a giant multinational the comprises of 300 constituent companies around the world. Coca Cola maintains an active trading presence in 200 countries....
3 Pages(750 words)Essay

Marketing Mix: Coca Cola

...Placement as a Mass Media Marketing Strategy. Journal of Promotion Management, 10(1-2), 37-54. Kurtz, D. L., & Boone, L. E. (2009). Contemporary Business (12th ed.). Mason: South-Western Cengage Learning. Motor Equipment News. (2009, September). Tenth anniversary for Parts Connection Coke promotion. Motor Equipment News, pp. 8-8. Rappeport, A. (2011, June 2). Coca-Cola chief defends pricing strategy. Retrieved from Financial Times: Shimp, T. A. (2010). Advertising, Promotion, and Other Aspects of Integrated Marketing Communications (8th...
8 Pages(2000 words)Essay

Marketing Strategies and Techniques by Coca Cola

.../2012CokeInfoPacket.pdf>. [Accessed on May 11, 2013]. Stern., 2009. Understanding Financial statements. [Pdf]. Available at: . [Accessed on May 11, 2013]. Svendsen, S., 2013. A Rhetorical Analysis of the Mission, Vision and Values Behind The Coca-Cola Company and the Digital Marketing Strategies of the “Open Happiness” Campaign. [Pdf]. Available at: . [Accessed on May 11, 2013]. Unc., 1996. Advertising Plan. [Online]. Available at: <>. [Accessed on May 11, 2013]. Virginia., 2008. Coca Cola at Home. [Online]. Available at: Marketing Strategies and Techniques by Coca Cola Table of Contents Introduction 3 Executive Summary 3 Mission,...
13 Pages(3250 words)Assignment

Coca-Cola Marketing

...Running Head: Marketing Marketing of Introduction The Coca-Cola Company is the world's No.1 bevarge company and the biggest marketer of beverages specially the non-alcoholic drinks. It is also the biggest corporation in the U.S. The Company sells many products but is best know for its famous product Coca-Cola. Today the company nearly offers four hundred different brands in more than two hundred countries and serves more than a billion servings daily. One of the biggest product launch of Coca-Cola is Coke Zero. Marketing of Coke-Zero The launch of Coke-Zero started in...
1 Pages(250 words)Case Study

Marketing Strategy of Pepsi and Coca Cola

...Running Head: MARKETING STRATEGY OF PEPSI AND COCA COLA Marketing Strategy of Pepsi and Coca Cola of the of the Institution] Marketing Strategy of Pepsi and Coca Cola Just as Coca-Cola have expected to create an image about their product that will persuade you to buy, so too have Pepsi. Though Pepsi have a different image related with their product. Pepsi look less to the sociable groups, and focus on the persons and also introversive people. A lot of their marketing campaigns in the...
18 Pages(4500 words)Essay

Coca cola gb marketing and economic strategy

...Marketing Campaign The best marketing campaign that could fit Coca Cola is Online Marketing. The online campaign has to be characterized by arresting visuals and the lingering shot on the Coca Cola’s drink. Additionally, the campaign has to feature a UK’s celebrity, for example, a soccer star. The campaign has to look like the celebrity chosen, drinks a Coca Cola drink and crazy events happen in the streets. By using this campaign, Coca Cola demonstrates how it understands what many people are using the internet for- humorous video sharing (David,...
1 Pages(250 words)Assignment
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Coca-Cola's Marketing Strategy for FREE!

Contact Us