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Coca-Cola's Marketing Strategy - Essay Example

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This essay “Coca-Cola's Marketing Strategy” will highlights one among major weaknesses of the company and ways of strengthening it. The company faces major environmental issues and among them is its consumption of water during the production process…
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Coca-Colas Marketing Strategy
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Download file to see previous pages The company has been accused of using up water from the aquifers that are around their production plants creating acute water shortages around. Anders approximates that the firm uses almost three litres of water to make just one litre of Coca-Cola (12). They have been accused of discharging toxic water containing Malathion, DDT and chlorpyrifos. These are pesticides, which are carcinogenic and are known to lead to individuals’ immune systems being compromised. Besides the obvious health, concerns a rising from the toxic waste from the firm poses a major environmental threat to water reserves and the soil (White et. al. 15). DDT is a non-biodegradable pesticide thus its effects in the soil have a long-term effect to the soil and water and the communities around the enterprise. The company has been accused of dehydrating the communities around it destroying their agricultural calendars. Farmers are unable to sustain their farms, which they usually do by irrigation to sustain their crops putting their entire families at the risk of losing their lively hood (White et. al. 17). The impact of the water shortages has been felt most in the semi-arid areas such as Uttar Pradesh and Rajasthan where the company has over exploited the valuable resources. Coca cola has made efforts in an attempt to conserve water such as cooling water recirculation, water reuse and water recycling, and proper use of de-ionized water (Anders 73). Besides the aforementioned techniques, the firm may consider employing landscaping as a major way. ...Download file to see next pagesRead More
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