StudentShare
Contact Us
Sign In / Sign Up for FREE
Search
Go to advanced search...

Apple - Essay Example

Comments (0) Cite this document
Summary
is an American multinational that is headquartered in California, USA. The company majors on designing, developing and selling electronic consumer products, online services, software for computers and personal computers. Apple began in 1976 Steve Jobs, Steve Wozniak…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER93.6% of users find it useful
Apple
Read TextPreview

Extract of sample "Apple"

Download file to see previous pages Under the leadership of Steve Jobs, Apple underwent a period of tremendous innovation that led to the launch of category-defining products for example the iPod, iPad and iPhone. Apple also launched ITunes online store, Apple retail store to complement the electronics. Apple rides on its strengths to acquire and maintain a competitive advantage in a fast growing market that is extremely competitive.2 On the other hand, the increased competition can have ripple effects on the growth and success of the company.
Apple has gained a strong market position due to the ‘Apple Eco-system’. The company has a wide range of applications, software and such interrelated products that support each other. The newly released products especially the iTV keep expanding Apple’s eco-system. The company therefore continues to enjoy customers’ trust therefore enjoys a competitive advantage over its competition. Brand awareness is also increased by the high quality customer experience at the Apple retail stores since the staff is always well informed with direct contact with the customers.
The stores enjoy maximum profits from direct sales. Apple also has a strong marketing strategy. It employs a strong team of marketers and advertisers who ensure that pricier products are sold and build superior stores that are meant to achieve marketing goals while advertising the products in a compelling way. This advertising trend was started in 1984 when Apple produced a commercial that became famous for a long time which was broadcast during the Super bowl that year.3 Apple unlike Microsoft creates its own hardware and as such, it does not have to depend on other companies to create products that run on its operating system. Apple offers a variety of products that make profits. It is diversified and does not rely on one sole product to make sales unlike Google which majorly relies upon advertising to ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
  • CHICAGO
(“Apple Essay Example | Topics and Well Written Essays - 1500 words - 8”, n.d.)
Apple Essay Example | Topics and Well Written Essays - 1500 words - 8. Retrieved from https://studentshare.org/management/1665967-apple
(Apple Essay Example | Topics and Well Written Essays - 1500 Words - 8)
Apple Essay Example | Topics and Well Written Essays - 1500 Words - 8. https://studentshare.org/management/1665967-apple.
“Apple Essay Example | Topics and Well Written Essays - 1500 Words - 8”, n.d. https://studentshare.org/management/1665967-apple.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Apple

Apple

...Business Topic: Apple Table of Contents Business Topic: Apple Table of Contents Question 3 2 Porter’s Diamond Model 2 FactorConditions 2 Demand Conditions 2 Related and Supporting Industries 3 Strategy, Rivalry and Structure 3 CAGE Analysis 3 Cultural 3 Administrative 4 Geographic 4 Economic 4 Ansoff Matrix 4 Recommendations 5 Appendix 7 Question 3 In the context of the analysis of the business strategies one of the most suitable strategies includes the aspect of international expansion. This includes expansion into emerging markets like India and China that can offer considerable potential to the company to propel itself in the future. The following sections would highlight some of the strategic aspects...
4 Pages(1000 words)Essay

Apple

...?APPLE, INC. Introduction Apple Computer was incorporated by Steve Jobs and Steve Wozniak in 1977, and became listed in the stock exchange in 1980. Today, it continues to be engaged in the design, development, and distribution of personal computers and servers, communications equipment, network solutions, portable digital music players, and their software, support services, and accessories (Datamonitor, 2010). The headquarters of the firm is based in Cupertino, California in the US, but operates internationally and has 34,300 employees. Its products include the Mac computers, the iPods which are now the most popular portable music players, the iPhone mobile handsets, and the iPad portable multimedia...
6 Pages(1500 words)Essay

Apple

...? Apple Inc. Introduction During the last 35 years of history, Apple Inc has experienced many ups and downs. In the 80’s and in the early part of 90’s Apple faced stiff challenges from Microsoft and failed to progress properly. Microsoft gained upper hand during this period with the help of their renowned operating system Windows. In fact Microsoft pushed Apple far behind during this period and many people raised doubts about the future of Apple during this period. However, Apple bounced back during the latter part of 90’s and at the beginning of 2000 with the introduction of its popular “i” series products such as iphone, ipad, ipod,...
12 Pages(3000 words)Essay

Apple

...? Apple Company 12th, November, Introduction Apple Company is one of the largest technology companies in the world. Thecompany develops consumer electronic gadgets such as smartphones, computers, desktops, laptops, iPods, and tablets. However, the company was dealt a big blow when its chief executive officer and its founder Steve Jobs died. The company will therefore have to search for for ways in which it will use to maintain its market dominance as well as capture new and emerging markets. This paper looks at the generic strategies and the segmentation strategies open to the company to prevent possible dwindling performance. According to Porter (1998), a firm’s success in strategy depends on how it...
3 Pages(750 words)Research Paper

Apple

...Apple Which organization have you chosen to assess? Why did you choose that organization? I chose apple because, I am impressed by the service, enjoy computing without viruses and enjoy the reliability of the apple product. I also have an IPOD that is easily integrated with other apple applications and I appreciate the company vision and its adherence to creative design. 2. What is the nature of the change being experienced by that organization? The organization is undergoing frequent changes in terms of their internal business structure and marketing direction. The nature of the company as one of the primary producers of computer technology is such that frequent...
2 Pages(500 words)Essay

Apple

...Apple al Affiliation) Executive Summary Apple Incorporation, a three-decade plus organization can relate most of their revitalized success to the ideas and initiative to Steve Jobs. Jobs purchased Apple back to develop into the inventive and innovative corporation it once was two decades ago (Baltzan & Phillips, 2009). In 2000, Steve Jobs built up a program for Macintosh, which afterward created the door for novel openings. In the course of 2000 and 2003, Steve Jobs with assistance of Jeff Robbin from Sound Scan created iTunes and the iPod. By means of information systems management or ISM, Steve Jobs offered life to a once dreary organization that required a novel conception and...
4 Pages(1000 words)Essay

Apple

...APPLE, Inc Discuss leadership and other factors that you see as important relevant. What do you view as the key or exceptional factors that contribute to the companys leadership position in the market and to its success? Industry leadership in this business is determined by how well the company can sustain a constant stream of innovative ideas which are capable of commercialization. [See #7 below for competitive advantages, which are the key factors for the company’s leadership position.] The personal leadership style of Steve Jobs had much to be desired. He was exacting and uncompromising, a quality that made him difficult to work with, according to his subordinates and officers (Elliot and Simon, 2011, p. 47). Steve...
5 Pages(1250 words)PowerPoint Presentation

Apple

...Question Hp enjoys China’s economic growing rate. The increasing economy of China, where the company has a base, accelerates the company’s growth. The company expands into the Chinese market allowing them a competitive advantage. The company’s brand reputation is quite an advantage. Hp is a leading pc manufacturer, and it enjoys more than 15% of the world’s market share. The company, over the years, uses a technique that enables it to produce different products other than the PCs. Apple on the other hand, enjoys customer support. The reason for a constant customer loyalty is their closed ecosystem. This is a unique technique to apple. It contains a wide range of products that welcomes support from many...
1 Pages(250 words)Essay

Apple

...Apple Inc. Question The iPod-iTunes business has been a spectacular success. Has Jobs found a new formula to create a sustainable competitive advantage for Apple? Steve Jobs found a new formula to enhance Apple’s competitive advantage by the use of multimedia tools, a distinguished Apple stronghold. The company developed the multimedia gadget, the iPod, which was the only one of the kind in the market. This made Apple grab the untapped market thus enhancing its advantage. Consequently, Apple was able to provide backup software and tools for the iPod such as the iTunes store that enables iPod owners to get the latest content on the web at...
2 Pages(500 words)Assignment

Apple

...An Analysis of Apple’s Brand Identity and Advertising Strategy Table of Contents Table of Contents 2 Apple as a Brand 3 1The Journey So Far 3 2Brand Equity and Customer Franchise 3 2.Apple’s Brand - Marketing Architecture 4 2.1Integrated Marketing Communications in Branding 5 3.The Way Forward for Apple Inc. 6 Reference List 7 1. Apple as a Brand Over a period of more than three decades, Apple has established its brand image using its original range of product lines and innovative marketing strategies. Not only has Apple been able to prove its worth so far, but also gained immense popularity in the field of breakthrough...
6 Pages(1500 words)Essay
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Essay on topic Apple for FREE!

Contact Us