Quails Gate Winery Experience - Term Paper Example

Quails Gate Winery Experience Part This part of the essay reflects the different type of experiences regarding a visit to Quails Gate Winery. Sensorial Experience Quails Gate Winery is one of the most recognized agriculture-tourism sites in the world. The Quails Gate Winery is not only famous for production and supply of wines it is also well-known for its food. Quails Gate winery was previously an agricultural field of Canada, where grapes were grown on a huge scale. Later a winery was established, which became one of the most famous wineries in Canada as well as in the world. The most important feature of Quails Gate is the location on which it is built. The vines restaurant is located near the Okanagan Lake. The beauty of this restaurant is clearly visible because of the location of the restaurant on one of the largest grape fields. From the vine restaurant the exotic view of hills, lakes and plain fields are available, which sets a delightful atmosphere for visitors (Figure 1). Moreover, the traditional style of the restaurant attracts customers because of the classic difference of the beauty of this restaurant compared to other restaurants in the region. Apart from the sight of the restaurant there is another feature, which attracts visitors towards it. The food is an important component in every restaurant but when it comes to the Quails Gate, the availability of fresh vegetables and cereals make the food healthy and tasty. The smell and taste of food available in the restaurant is fabulous. Most people believe that the combination of high quality wine and fresh food has been the main reason for tourist attraction towards the winery. Another reason for tourist attraction towards Quails Gate is the peaceful location of the winery. The restaurant and winery is located far from city and away from busy roads. Visitors can enjoy the peaceful environment for some time and relax. The place has natural beauty within itself because it is located in the middle of an agricultural land (Figure 2). The most interesting point is that children can have fun in places like Quails Gate because there is almost no risk of accidents. Parents can allow their children to play while they enjoy the delightful food and rich quality wine. Quails Gate is mainly famous for its winery because it is one of the oldest and recognized wineries in the world. Wines are exported to many places including United States from Quails Gate. Visitors say that “it is always awesome to come to a place that is located in the middle of no-where.” Truly the restaurant and the winery of Quails Gate are incredible because it has the potential to provide people the amount of peace and relaxation required for them. The site of Quails Gate is one of the most famous sites in Canada and the winery has been awarded by government because of its quality. Emotional Experience It is very important for hotel and restaurant owners to provide emotional satisfaction to their customers and Quails Gate has won the heart of their visitors. Quails Gate winery is located far from city near the grape fields because it reduces the transportation cost of the raw materials required for production of wine. This factor has resulted in formation of the winery and restaurant that is located far away from busy cities and towns. Most of the visitors get exhausted after a long drive from the cities to the agricultural fields. Hence Quails Gate winery is build up in such a way that visitors get delighted after reaching the location and they can get amazed by the historic beauty of the restaurant and near-by locations (Figure 3). Most of the visitors believe that Quails Gate is a complete mood-changer because children find themselves completely free after reaching the place. Visitors are given proper empathy by the restaurant and winery staffs in order to make sure they are at comfort. Most of the visitors say that the waiters in Quails Gate take time to listen to customers and based on their choice they provide them the best possible food and drinks in order to make sure that customers can rejoice with the quality of service available for them. In order to ensure high quality deliverance the management of restaurant has incorporated some set of rules that are required to be followed by the staffs of the restaurant and winery. Children are taken special care while they are on their own in the fields and pastures unlike other restaurants. This has helped in gaining attention of visitors. The location of Old Vines Restaurant at Quails Gate is absolutely perfect for the entertainment of people. People feel that they are exposed to nature directly due to the beautiful surroundings. People have wide variety of choices after they reach Okanagan because they have the option to visit nearby mountain bench, slopes and water-side. Apart from the location the products available in the restaurant are also of high quality. Old Vines restaurant provides customers the opportunity to select their desired food items along with their favorite wines. In case visitors do-not have much knowledge about the products, the staffs educate them with the best combinations and based on their choices they provide appropriate food and wine to their customers. The wines available in Quails Gate are definitely of high quality because the products are transported in almost every place of Canada. Some of the wines are also sent in Washington of United States. The Old Vines restaurant also highlights the abundant resources of the region. During winters, visitors can enjoy their lunch under the natural warmth of the sun. Quails Gate has created the dining rooms for visitors in closed as well as open areas, so that visitors can enjoy their feelings with the natural beauty of the region without any barriers. The winery company has created enough products that can make visitors rely on the company and get the emotional feel from the high quality wines and foods (Figure 4). Cognitive Experience The Old Vines restaurant of Quails Gate has been established in 1989, along with the winery. The establishment has many historic evidences in its buildings. The restaurant has also managed to keep safe the traditional style for visitors. Most of the restaurants in the modern world use glass through which visitors can view scenery outside the building. In case of Quails Gate most part of the restaurant is open so that visitors can not only view the sight outside in fact they can enjoy and feel the beauty outside the building. The peaceful and natural atmosphere outside the building induces thoughts in the mind of visitors and they can enhance their creative skills. Many visitors have reported that they like to visit the Old Vines restaurant of Quails Gate because it provides them the ability to research and because they are directly exposed to fresh air, which reduces the chances of mental blockage or deviation during the process of creative decision making (Figure 5). Some companies select Quails Gate for meetings because it helps employees to think differently and come up with ideas that cannot be generated inside office buildings due to many obstacles that are not there in the particular restaurant. Visitors are able to acquire mental peace, which helps them to think different thoughts apart from their regular schedule. The meetings held in Quails Gate are cheerful for employees and management of companies because this restaurant provides the amount of peace and silence required for their purpose (Figure 6). Moreover, group lunches are booked in open lawns that provide visitors fresh air. It is the dream of every person to stay in a place where fresh air, fresh food and good wine are available. The Old Vines restaurant fulfils every requirement of visitors and makes their outing happy and cheerful. Apart from employees of companies, Quails Gate also provides proper working atmosphere for writers. Generally writers are fond of places where they can sit quietly and use their creative thinking ability. For this purpose they prefer places far from busy towns and cities. The Old Vines restaurant of Quails Gate provides the desired location to writers. There are places in the restaurant where visitors can sit alone nearby the lake and use their imagination power. Many writers have mentioned that Old Vines restaurant is one of the best places they have ever been because this restaurant allows them to utilize their time in a positive manner. The service provided by the staffs is incomparable and the food and wine is one of the best. The most important reason people find it good because the traditional style the restaurant has and the fresh malted wine they get. The location on which the restaurant is built is another feature that attracts visitors from different places (Danehower, 2010). Hence it is clear that the Old Vines restaurant of Quails Gate is one of the best restaurants in Canada and it provides an ability to enhance the creative thinking of visitors. Lifestyle Lifestyle is a pivotal factor for restaurants because it has a direct impact on personal beliefs of people. With respect to the people around Old Vines restaurant lifestyle is completely different for them. First of all the location has a great effect on the life of people. The staffs and the managers of the restaurant possess a simple lifestyle. Most of the visitors have reported that the life of the people residing in the region is more-like country-side because of the location (Figure 7). Agriculture is the major trend of the region and most of the people are fond of wines available in the winery of Quails Gate. The Vineyard is situated on south facing slope below the extinct volcano Mount Boucherie and above Lake Okanagan. Quails Gate believes that this territory is rich for growing grapes. The entire property is of 125 acres and it is owned by Tony Stewart. The Stewarts were pioneering horticulturists and they started harvesting grapes from 1908. In the year 1956, they established the vineyards and finally in the year 1989, the famous winery was opened. The capacity of the winery is 60,000 cases, which is equivalent to 540,000 liters (Figure 8). Hence it can be understood that the winery is very old and it has huge capacity. Most of the people working in the winery prefer the traditional method for crushing grapes and converting them to premium quality wines. Red wine and white wine are mostly famous of Quails Gate winery. The income of the people residing in the estate is completely dependent on production of grapes and sale of wines. Quails gate claims that they maintain the ecosystem by not using many machines and vehicles in their territory. The environment is kept clean so that the productions of grapes do-not get affected by any chance. It is clear from the statements that the lifestyles of people are very traditional. Quails Gate also claims that they use organic fertilizer in order to reduce the soil pollution. The atmosphere of Quails Gate is pure and people feel relaxed. The main objective of Quails Gate is to provide high quality product and service and each and every person working in Quails Gate follows the objective in-order to get maximum visitors in their restaurants. The traditional styles of the employees attract visitor’s attention because they feel amused after looking towards them. There are many vineyards in Quails Gate but the most amazing vineyard is the Old Vines Vineyard. The grapes grown here experience both hot and cold weather during summer and it is perfect for ripening of grapes (McDonalds, 2014). The cold weather at night also makes the grapes less acidic in nature and it helps in production of high quality wine. Relational Experience Acquiring high level of social relation is most important for all restaurants. The Quails Gate provides a perfect environment to attain social relations (Figure 9). In the restaurant of Quails Gate different types of people arrive from various places. This factor helps people to know each other and attach socially with each other during occasions and events. The staffs of Quails Gate are very helpful. They primary objective of the staffs are to help their customers to the maximum level. The staffs and the members of the Quails Gate try to help the visitors in the best possible way. Some visitors were interviewed about their experience with Quail Gate and they said that the quality of food and wine were very good and service provided by the staffs was the best that they felt. Recently there has been an event in Quails Gate and visitors have praised about the celebrations. Visitors mentioned that each and every person was left with their own comfort zone. The most interesting thing observed by visitors was that each and every staff and member had healthy relations among themselves. Since the restaurant is old and famous hence there is less competition against the Quails Gate. Moreover, the service provided by the restaurant attracts old as well as new customers. It has also been observed that visitors try to build relations among themselves after coming to the place. The main reason behind rich social relation in the winery is that the location is superb and people get amazed by the natural beauty surrounding the location. Children and elderly people become cheerful and happy after they come to Quails Gate. The restaurant and winery has many features that provide pleasure to visitors and once people come to the restaurant they like to visit the place more. The best thing about the location is that it is established on a very large area and visitors can spend more time on the amazing land after they have their food and wine. The tourist guides available in the restaurant are very helpful and they let people know about the historic stories associat5ed with the land patiently. Certainly there can-not be any place like the Quails Gate if a person is looking for good food, good wine and an enchanting place. The Quails Gate winery originated in the year 1989 and first bottling of wines started in 1990. The tasting room and wine shop was located in a historical building, which was built by the first white settlers. The historical building and the area on which the winery is built is the main reason for tourist attractions towards Quails Gate. The prestigious restaurant is owned by the Stewarts and they believed in providing quality product and service to their customers. The visitors like the place because of its beauty and service provided to them by the staffs of Quails Gate. The Stewart family themselves welcome the visitors on special occasions. On the 25th anniversary of the restaurant old malted wines were served to members and visitors of the winery, which shows that the staffs treat their visitors very special. Undoubtedly, the high quality service provided by the staffs is the main reason for emergence of relational experiences felt by visitors during social get-togethers and occasions (Figure 10). Part 2 Quails Gate winery is located on the shore of Okanagan lake in the West bank. The winery is one of the oldest wineries in Canada and the restaurant of Quails Gate is famous for its food and wine. The web-site of Quails Gate is not updated with the menu list and wine list. After visiting the restaurant it is clear that the location and historic monuments are almost similar as mentioned in the web-site however the vineyards are little-bit distant from the restaurant. Moreover, the seating of the restaurant is not provided in open areas every-time. Only in certain season and occasions visitors can enjoy meals without any roof. The location of the restaurant is truly amazing and the site of the lake from the restaurant looks stunning. In the web-site, there are limited pictures uploaded and the web-site of Quails Gate does not contain much information about the location and nearby sites that can be visited (Qualisgate, 2014). In the restaurant there is provision for visiting places with the help of tourist guides that is very helpful for visitors. The web-site of Quails Gate contains some information of the week-end brunch and release of wines but a person can know accurate information only if he visits the place on his own. The web-site does-not have complete information which is not appropriate. The web-site must contain most of the information about the restaurant and the winery along with more pictures of the restaurant in order to gain public interest. The home page of the web-site of Quails Gate contains information that re out-dated. For an example the web-site shows about events that occurred in the month of May, June and August of 2014. However, it is important to update the web-site on a regular basis in order to keep visitors updated. The major gap between the web-site and the restaurant is about the service. The web-site does not talk about the service staffs provide to the visitors. Visitors also want to know about events and other amenities before they go for a visit to any tourist spot. Quails Gate being one of the major tourist spot, winery and restaurant must provide information that can help visitors. However, the information is not available in the web-site and a tourist can-not know exact details unless they visit Quails Gate restaurant and winery. The restaurant and winery both are well-known nationally as well as inter-nationally but the web-site is very important in the modern world. Up-gradation of web-site is essential because it lets people know about the new items launched by the winery and the restaurant world-wide. The gap of information between the restaurant and the web-site can have serious impact on the mind of customers related to the company hence there are certain recommendations provided in company’s favor in order to gain more public attention. Recommendations to Winery In order to make visitors come to restaurant, the company can initiate attractive events more and make visitors happy and amused. The company can also incorporate discounts and offers for their existing customers to make them special. There are many restaurants and stores that provide membership cards to their customers and provide them special facilities and services. Quails Gate can implement such methods in order to make their customers come to them again and again to avail the discounts and offers. Proper endorsements can increase the value of a brand. Quails Gate can initiate effective brand endorsements with the help of internet and media. They can provide information about their versatile wines and their capacity of supply so that they can get more options for exporting wines outside Canada. So far Quails Gate has been supplying wines to only one state of United States of America. The company can provide advertisements about their products in order to increase the demand of the products in the market and make huge profit based on them. Recommendations to Winery Website As discussed, the website is an important component in the modern world. Hence up gradation of web-site essential for company’s reputation. Quails Gate can develop new web-site, which would look more attractive and it should contain more options for viewers. So far the company has only focused on providing information and tariffs about their wines. The company can also provide information of the food available along with pictures that can allow customers to select their preferences not only about the food but also about locations where they can enjoy their food. The company should develop customer satisfaction survey programs in their website in order to make sure that customers are happy with the quality of product and service provided to them. These implementations can definitely help Quails Gate to keep their customers coming back to them. References Danehower, C. (2010). Essential wines and wineries of the Pacific Northwest. New York: Springer. McDonalds, B. (2014). Okanagan Slow Road. New Jersey: Pearson. Qualisgate. (2014). Home. Retrieved from: < http://quailsgate.com/our-wines/cellar-door-club/>. Appendix Figure 1 Figure 2 Figure 3 Figure 4 Figure 5 Figure 6 Figure 7 Figure 8 Figure 9 Figure 10 Read More