Contact Us
Sign In / Sign Up for FREE
Go to advanced search...

Business Environment Analysis of British Airways - Assignment Example

Comments (0) Cite this document
The notion of business environmental analysis refers to an empirical study concerning the strategic measures and practices that leverage organisations to gain sustainable position irrespective of their business location. In relation to the recent competitive environment of…
Download full paperFile format: .doc, available for editing
GRAB THE BEST PAPER91.8% of users find it useful
Business Environment Analysis of British Airways
Read TextPreview

Extract of sample "Business Environment Analysis of British Airways"

Download file to see previous pages (BA) using a brief description of its mission, vision along with its long and short-term business objectives. The discussion would also focus on describing the extent to which BA addresses different objectives of the stakeholders and explain the key responsibilities of the organisation towards implementing strategies to accomplish them. Moreover, the aim of the assignment is also to understand the nature of the national environment in which BA operates, by evaluating economic system and assessing impact of the fiscal, monetary policy along with competition and regulatory mechanism on BA to achieve its business objectives. In addition, the assignment also tends to explain the current market structure of the airline industry of the UK and reveal how it determines the pricing and output decision on different airline activities of BA. Finally, the assignment will focus on the significance of key global factors that have major influence on the UK business organisations and how they shape the national business activities of BA.
Founded in the year 1974, BA has long been witnessed as one of the highly reputed organisations in the global airline business industry. The organisation performs its continuous development through different unprecedented conditions of the global airline industry. In relation to the current business performance, the key purpose of BA is to maintain continuous focus on its strategy of being renowned as the world’s leading premium airline company (British Airways Plc., 2010).
The mission statement of BA significantly defines delivering of effective airline services by acting responsibly to ensure better customers experience with adequate safety and confidence while flying to their respective destinations. With due regards to the mission statement of BA, providing adequate safety along with increasing confidence of the customers is the utmost factor ...Download file to see next pagesRead More
Cite this document
  • APA
  • MLA
(“Business Environment Analysis of British Airways Assignment”, n.d.)
Business Environment Analysis of British Airways Assignment. Retrieved from
(Business Environment Analysis of British Airways Assignment)
Business Environment Analysis of British Airways Assignment.
“Business Environment Analysis of British Airways Assignment”, n.d.
  • Cited: 0 times
Comments (0)
Click to create a comment or rate a document

CHECK THESE SAMPLES OF Business Environment Analysis of British Airways

British Airways

...? Essay on British Airways ESSAY ON BRITISH AIRWAYSBritish Airways and its predecessor companies have been at the very forefrontof air transport development since the dawn of this industry. We will continue to lead in the future" (British Airways, 2004). This is according to the chairman of British Airways from 1993 to 2004, lord Marshall of Knightsbridge. While the history of BA in its current structure and name began in 1976, its predecessors can be traced back to the late ‘10s. The first British Airlines, Aircraft Transport and Travel, was...
3 Pages(750 words)Essay

British Airways

...part of any business strategy. This can be used to create brand awareness among the consumers. Also marketing and communication can be used by the companies to revive the brand image. The above analysis is a description of the later. The image of the British Airways was hampered by the poor employee’s relations. However, it can be seen that how the creative and interactive marketing and communication strategy has helped the company to revive the brand image. Use of social media has also helped the company the shed away the more serious outlook and present a more contemporary relaxed outlook. This has helped the company to reach out to new target segments. References...
6 Pages(1500 words)Assignment

Analysis on British Airways

...Analysis on British AirwaysBritish Airways is one of the largest airline in the United Kingdom and the third largest airline in Europe. It has dominated the European market and other parts of the world. The airline is very popular for being one of the oldest passengers and cargo carrier in the world and also for its efficiency and cheaper rates in terms of fare charges. (Martyn, 2000) The significant growth that has been experience by the airline is as a result good management of the organization that has developed over the years. The airline has made good use of PEST analysis in their marketing strategies for it takes a feasibility...
4 Pages(1000 words)Essay

Analysis of British Airways

...will be effective in my chose position, I will be giving a brief analysis of British Airway's current performance through the employment of strategic management tools. First, I will be focusing on the business organization's financial performance by a financial ratio analysis. Next, I will look at the company's internal and external environment by the identification of strengths, weaknesses, opportunities, and threats. Lastly, I will be offering a three-point plan on how British Airways can further improve its operations. 3.1. Financial Analysis In terms of financial performance,...
4 Pages(1000 words)Essay

Business Policy - British Airways

...Business Policy Case Study: British Airways. Executive summary The British Airways is one of those firms which have been considerably shaken by the recent global crisis, especially owing to the fuel prices’ volatility and also excess capacity. When the crisis affected the financial scenario the stocks of the company underwent a fall in prices. The report undertakes an external analysis of the environment as well as the analysis of the internal capability of the organization. At last, it discusses the recommendation and finally concludes. Applying different tools like Porter’s five forces, SWOT and...
28 Pages(7000 words)Case Study

Business Environment: British Airways

...presentation with imperial touch to highly sophisticated and personal classic service of the highest level available in the current era of technology. 1.A. Identify the goals, mission and objectives of the chosen company and compare and contrast them with a private company known to you. The British Airways Mission Statement and Objectives “In an incredibly tough trading environment we have to focus hard on pulling ourselves through the immediate crises, while preparing the business for better economic times.” (British Airways 2008/09 Annual Report and Accounts) British Airways presents its’ complete...
10 Pages(2500 words)Essay

Business Environment Analysis of British Airways

...Sustainable performance in an industry also requires business to constantly assess its own position. For the purpose, the internal audit is conducted using SWOT analysis. The tool of SWOT analysis as presented below scans the internal environment for BA: STRENGTH WEAKNESSES 1- BA has won the award of 2014 Superbrand (Rao, 2014); hence, has strong brand position. 2- BA has strategically defined plan to become would premium airline while taking into account all stakeholders (British Airways, 2009). 3- Alliances, partnerships and memberships such as OneWorld (n.d.) and IATA (2012) increase its reach to wider customer base. 4-...
12 Pages(3000 words)Essay

Business Environment Analysis of British Airways

...the supply chain by making strategies for the company. After the accidental event of world trade center, the customers or passengers were highly concerned about the safety of life while air traveling or flying. For example, the airlines demands difference between summer and winter season has been noted which results in a huge gap. In order to meet the demands, it is essential for the airline industry to promote the tourism activities. Fuel expenses are important but not necessary if the demand is low. Environmental analysis In order to understand British airways environment in order to achieve the sustainable competitive advantages, it is important to analyze the...
12 Pages(3000 words)Essay

Business Strategy British airways

...experiencing a drop in business and has since been allocated minimal resources. BA believes that the unit’s growth rate and market is low and considers it inappropriate to allocate more resources to it for fear of incurring superfluous losses. Task 2 (LO 2): Formulating Strategy 2.1. Organizational audit and SWOT analysis of British Airways Organizational audit is the process of evaluating what is and what is not working for an organization and is likely to lead to the organization’s failure. SWOT analysis which considers the strengths, weaknesses, opportunities and threats that the business is exposed to is an important component...
17 Pages(4250 words)Essay

The Economic Worth of Celebrity Endorsers

10 Pages(2500 words)Dissertation
sponsored ads
We use cookies to create the best experience for you. Keep on browsing if you are OK with that, or find out how to manage cookies.

Let us find you another Assignment on topic Business Environment Analysis of British Airways for FREE!

Contact Us