Expansion of Chipotle in the Market - Essay Example

Moes Southwest Grill has constantly been making products using wholesome ingredients. This has posed a problem to Chipotle since Moes is bigger. Moes also provides more options for the consumers since they can add toppings to their burritos whereas, for Chipotle products, you cannot. In addition, Moes South West Grill provides their customers with options to add different types of cheeses or olives to their menu.

In addition, Moes Southwest Grill usually offers its clients the option of salsa and free chips whereas, at Chipotle, customers are not provided which such options. Moes Southwest Grill usually asks its customers after making their orders if they want salsa and chips too to be added. Another advantage of Moes Southwest Grill is that they have more items offered on their menu when compared to Chipotle. One can get nachos at Moes Southwest Grill and not on the Chipotle menu.

After you create your menu item, they ask you if you want chips and salsa with your order. Also, Moes Southwest Grill has more items to select from like nachos. Currently, you cannot get nachos from Chipotle because it is not on their menu.