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Chipotle - Essay Example

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One of the advantages which it has is how it attracts its customers. They have been doing intelligent marketing by trying to convince people that their product is organic and wholesome. The only…
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Chipotle Chipotle has been growing its market extensively through the past few years. One of the advantages which it has is how it attracts its customers. They have been doing intelligent marketing by trying to convince people that their product is organic and wholesome. The only problem with the market is that people have become increasingly sensitive to what they eat. 1
Moes SouthWest Grill has constantly been making products using wholesome ingredients. This has posed a problem to Chipotle since Moes is bigger. Moes also provides more options for the consumers since they can add toppings to their burritos whereas for Chipotle products, you cannot. In addition, Moes South West Grill provides their customers with options to add different types of cheeses or olives to their menu.1
In addition, Moes Southwest Grill usually offers its clients the option of salsa and free chips whereas at Chipotle, customers are not provided which such options. Moes Southwest Grill usually asks its customers after making their orders if they want salsa and chips too to be added. Another advantage of Moes Southwest Grill is that they have more items offered in their menu when compared to Chipotle. One can get nachos at Moes Southwest Grill and not in Chipotle menu.
Another thing Moes Southwest Grill offers its customers is the option of free chips and salsa for every customer. Here Chipotle does not do that, they make you pay for chips and salsa. After you create your menus item, they ask you if you wants chips and salsa with your order. Also Moes Southwest Grill has more items to select from like nachos. Currently you cannot get nachos from Chipotle because it is not on their menu.
In conclusion, Chipotle usually places emphasis on providing food with integrity. For them to maintain their mission, means they have to secure their suppliers. This will have to be done by increasing their demands for organic ingredients. In addition, they have an option of working directly with the farmers.
1. Chipotle. Food. New York: Derrick Publishers, 2014.
Chipotle. Food. New York: Derrick Publishers, 2014. Read More
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