International Management - Essay Example

There is no care about privacy in US, people must be informed and given chance to object when their information is sent outside for direct marketing, data cannot be sent outside in Italy, and all direct mails should contain the name and address of the data owner in Spain are some of the best examples for how culture affects internet. Internet affects the culture or social systems more than how culture or social systems affect internet use. It is because; internet has caused drastic changes in society.

Online communication such as chatting, emailing and webinars, and other modes of interactions such social media, online sales, advertising and e-marketing have tremendously changes culture and social systems. Traditionally, people went to work. But now, with the advent of internet, work comes to home as millions of people worldwide work from home for making money is a good example for how internet affects culture. As markets become increasingly globalized, it is very important to identify and evaluate operational conflicts between nations, religions, values and cultures.

In international business contexts or other relations, there can be some operational conflicts due to differences in perceptions of time, change, individualism and material factors. Americans find time as limited and therefore they keep deadline strictly. They feel frustrated when others in a company fail to meet deadlines. For them time is to be saved and they keep specific schedules for saving time. Perspectives of time are largely affected by the religious and cultural views or values. For instance, Deresky (2011, p.104) stated that Arabs regard ‘deadline’ as a kind of insult in them while it is imposed by others to them whereas Americans take an approach of ‘firm commitment’ to meeting deadlines.

Individualism is about ‘I’ consciousness. Americans give greater significance to viewing private lives