Employer Branding versus Job Branding - Essay Example

Two categories of workers, that is, those who are highly talented and those considered less competitive have found themselves benefiting either way. In slower economic times, the less active and semi-passive take up the opportunities left as the top talented pool moves to more secure top jobs. The process creates a counterbalancing effect in the employment industry. Both the semi-active and the less half-passive candidates find themselves well-occupied in the job market.

Many companies have become very aggressive regardless of the economic cycle to enable them to secure a large share of top talented candidates into their firms. The leading company that has complied with an effort to become an employer of choice is Google, a place that initially belonged to Microsoft. McKinsey is holding the top spot as a consulting firm of choice. If you aspire to be a CPA, then Dolomite, PricewaterhouseCoopers, KPMG, and Ernst & Young are still the top four to join. The positions W. L. Gore, Legman’s, and Genentech hold in the Fortune Magazine “Best 100 Places to Work” give them the advantage of attraction over other companies.
It is acceptable that a company that has strategies to expand must have a perfect brand name. Read More