The Bank of America - Essay Example

• Financial aid to young entrepreneurs
• Service to low and moderate-income people and families
• More affordable credit services

Reasons for the changes made
There has been an increase in the number of young entrepreneurs who are just short of the financial capability to turn their ideas into enterprises. This is an area that is not invested in by many financial institutions. A majority of people in society today are either low or moderate-income earners. With affordable credit services, the organization will be assured to get more clients coming for credits services
Vision Statement – Current
“We believe, very simply, that it is the actions of individuals working together that build strong communities, and that business must support those actions in the communities it serves” (Ledwidge 101)
Vision Statement – Revised
We believe in a society where people can prosper without their limits. This can only happen if we can pool our abilities thus making the force greater.
Reasons for the changes made
The second vision is much simpler and emphasizes the fact that people can have economic prosperity that will go beyond their limits and expectations. However, this only comes from collective action.

Values Statement – current
The bank’s current values are:
• Delivery
• Trust
• Empowerment
• Responsibility
Values Statement – Revised
The bank could consider values such as:
• Commitment
• Delivery
• Trust
• Accountability
Reasons for the changes made
They should also be accountable and trustworthy even at times when opposite values might seem more beneficial. Read More