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Article Analysis - Essay Example

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Apple Takes First Steps Into the Trillion-Dollar Health Sector,” John Tozzi describes the role of the Apple Watch in the strategic entry of Apple into the health industry. The source came from Bloomberg Businessweek online. The elements of strategic management that…
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Download file to see previous pages rategic choice because it launches innovative health care products, and that the strategy is implemented through building synergies with existing systems and providing space for adapting new ones. In addition, the basic meaning of the article is that Apple is ready to lead in the production of innovative health care products that both prevent and manage diseases. The article, moreover, will help me succeed in class and my employment because it inspires me to also find new innovations where I can use my strengths as distinct advantages.
First, the article has the elements of strategic analysis, strategic choice, and strategic implementation (Kew and Stredwick 205). Apple has a vision of being a leader of innovative products that can change industries for the better (Hull). The Apple Watch represents Apple’s vision as it enters an industry that it is new to it too. This is similar to Nintendo’s Wii that became a health care product when it promoted physical activity that has entertainment and social value. Apple Watch is an innovation that can help Apple become a more familiar brand in the health care sector. Moreover, Apple shows that its strategic choice is about innovation. It is not afraid of promoting change, as its watch combines prevention and disease management (Tozzi). Furthermore, the strategic implementation of Apple is to start with a product that is already based on linking existing systems. For instance, Tozzi says: “HealthKit will plug into electronic health records from Epic and other providers, enabling smoother communication between doctors and patients.” Apple Watch shows that the strategic choice is about improving how systems can work together, and how it can offer something new now and in the future.
Apart from these elements of strategic management, the article has the basic meaning that Apple is ready to lead in the production of innovative health care products that both prevent and manage diseases. Apple Watch can help people ...Download file to see next pagesRead More
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