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Five key objectives for Eastman Kodak - Essay Example

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This paper, Five key objectives for Eastman Kodak, stresses that in 2011, the chief executive officer (CEO) of Eastman Kodak analyzed the present situation of the company and decided to launch a new strategy that will help the company to become the leader in imagining market. …
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Five key objectives for Eastman Kodak
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Download file to see previous pages According to the paper Kodak was considered as the most profitable corporation in America, which gave its shareholders a return of 18% for many years. The company has continuously invested in developing its competitive advantage in photography business. It is observed that 40% of the revenue of company came from outside United States (US). Though the company had encountered huge profit but the situation was not the same over the past few years as it encountered external pressure in form of competition.
This essay discusses that the new objective changed the imaging group of Kodak which included motion pictures, consumer products and audiovisual products, consumer electronics and photo finishing. The new objective filled the gap in the product line by introducing several new products, which are either prepared by Kodak or any Japanese manufacturers or sold it under the name of Kodak. In order to manage the market share of the company, Kodak took major steps to solidify the market of film processing. It has strategized to stem the flow of low cost foreign photography papers for acquiring control over processing market. The company has also acquired many companies in order to make its base strong in electronic photography sector. This acquisition increased the number of customers for chemical paper products. The declining profit of the company was forced to maintain tits level by massive cost – cutting, which improved efficiency of the products related to photography. ...Download file to see next pagesRead More
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