Quality Management - Assignment Example

Juran’s Quality Planning Road Map Steps al Affiliation Juran’s Quality Planning Road Map Steps Building on professional experiences of corporate managers and scores of companies, Juran presented an exhaustively and comprehensive approach to quality planning, leadership, and settings. Relying on three major economic sectors; manufacturing, support, and service, he proposed a realistic strategic plan aimed at helping companies achieve market-driven goals and objectives (Watson, & Howarth, 2012).

Juan recommended a quality planning approach that is founded on micro and macro-environment forces, popularly referred to as strategic quality planning. According to Juan, quality is one of prerequisite elements for organizational success. He identified products’ failure, waste of resources, and loss of market powers as primary reasons behind poor quality planning. In order to help realize quality planning, Juan provided a set of widespread managerial steps that are critical in defining quality.

In his view, customer identification, determining their diverse needs, designing products and services purposely to satisfy these unique needs are core to successful quality planning (Watson, & Howarth, 2012). Besides, management must have full control of resources at their disposal and enact measures for improving firm’s competitive strategies. Juan identified nine quality planning steps that are fundamental for business success. These steps include: Step 1: Customer identification – Under this stage, the management is charged with the responsibility of discovering their target groups.

Step 2: Determining the demands and needs of consumers – since demand varies, it is important for the leadership to know specific needs of their clients.Step 3: Organizing the identified customers’ needs – after specifying these needs, the planning team must systematize the needs of their customers.Step 4: Designing products and services to respond to specifics customers’ needs – this involves scheming of products and services to respond to customers’ demands. Step 5: Optimization of product specifications to satisfy the demands of customers and meet the company’s objectives.

Step 6: Develop a production process – it is the process of designing feasible production strategies. Step 7: Optimization of production process – this is where production variables and measures are determined. Step 8: Matching operational conditions with productions processes – it is the harmonization process where the identified productions and operational processes unified.Step 9: Operationalizing the process – this entail the determination of variables that aid in quality management (Watson, & Howarth, 2012).

ReferenceWatson, P. & Howarth, T. (2012). Construction Quality Management: Principles and Practice. London: Routledge.