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The Macro- Environment: the Firms International Business Performance - Essay Example

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An essay "The Macro- Environment: the Firm’s International Business Performance" reports that consumers have been exhibiting complex behaviors in their local as well as international markets. Competitive pressures have been the most dramatic change that has been identified…
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The Macro- Environment: the Firms International Business Performance
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Download file to see previous pages The major single noteworthy stimulus on organizational policy and strategy is the environment that exists outside as well as inside the organization. Organizations are the establishments that are purposely created to achieve and accomplish particular objectives (Barkin, 2013, p. 160)2. The activities that are carried out in these firms are impacted by the situations that exist in the organization as well as the situations that are in existence within the larger society that they operate in. Presently, business environments are thought to have been rarely exceeded in complexity, turbulence and rapid in change and all the firms must be able to focus on their environments more than ever when they are coming up with policies and implementing them in order for them to survive and grow. Micro-environment factors act external to the business are typically uncontrollable in nature even though they have no impact on the marketing ability of the concern in a direct way but in a more indirect manner influence the marketing choices that are associated with the company (Groucutt, Leadley and Forsyth, 2004, p. 27)3. The main exterior and uncontainable attributes that have an effect on the decisions a firm makes also impact the success and strategy associated with it. These factors include legal, technological changes, demographics, and natural forces; economic as well as political which are collectively referred to as macro-environment (Prasad, 2010, p. 284)4. The demographic environment is very important and effective in relation to marketing environment which is out of the control of the control of the business manager. For a business, the first item to consider is the population or the market size since without the population, there is nothing for a market thus for this reason before a business can enter into the market the managers must consider the changes that might take place in the population. ...Download file to see next pagesRead More
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