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E-Environment - Essay Example

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This paper presents analysis of some of the important elements of an organization macro environment that impact on an organization’s e-business and e-marketing strategy. In this scenario, this research will assess the impact of legal, privacy and ethical constraint or opportunities on a company…
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Download file to see previous pages... As the paper highlights e-commerce (electronic commerce) is a process of carrying out business tasks using internet. However, there is a small difference between e-business and e-commerce. E-business does not engage commercial transaction, is an online company, a transition made on the web, however that does not essentially comprise a commercial transaction. In this scenario, the executive of e-commerce business, for instance, that professional is in-charge for dealing and managing relationship between the business and consumers on the web. On the other hand, the executive of e-business, actually, is accountable for consulting the business's internet. In this scenario, one has to work on company’s sales tasks and the other does not. This is the major dissimilarity.This discussion stresses that with the developments in the information technology there have emerged a large number of opportunities and prospects for the businesses. Though, the information technology has offered countless opportunities to businesses however also caused a number of legal, privacy and ethical issues. In this scenario, the web based businesses are facing a more open and less secure arrangement that can cause various serious problems for business arrangement. This can lead to a number of business and corporate issues. In this scenario, the customer security management is one of the main issues that need to be resolved in order to improve corporate performance....
In this scenario, the customer security management is one of the main issues that need to be resolved in order to improve corporate performance. Additionally, the implementation of information technology offers an excellent support for the business as a result improves corporate performance but also causes danger of exposing business customer details (Wolverton). In addition, in past few years we have seen a number of security and privacy attacks to the world’s big business corporations. In this scenario, one of the major corporations is Amazon.com that has experienced attacks from a website hacker who attacked the business network servers and hacked the records of more than 98,000 customers and forced the company to go offline. On the other hand, there are many cases in which business firms faced massive credit card frauds. Additionally, these situations caused serious issues and challenges for businesses for maintaining customer belief on business. Thus, the impact of legal and privacy and ethical issues extensively influence the business performance. In this scenario, business firms can face issues regarding customer loyalty that can negatively affect the business position in the marketplace. Such business arrangement can lead to some serious issues which create problems for business management. Thus, these all issues need to be effectively managed in order to improve the business performance (Wolverton). Impact on Organization’s Opportunities  E-business also offered a great deal of opportunities to business sector. At the present, businesses are more and more concerned with business performance and operational management. In addition, at the present business sector is having a lot of opportunities and ease of web and ...Download file to see next pagesRead More
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