Monster Cookie Company and E-commerce - Assignment Example

 A case Study of Monster Cookie Company (MCC) and E-commerce 1. Introduction 1.1. MCC core business fictions Monster cookies company (MCC) focuses at manufacturing monster cookies and supplying them to shops. The company makes cookies using different ingredients that make their cookies to have the best taste possible. The company has undertaken steps to launch a web site that may help them it to reach customers in different location and promote sales of their cookies. 1.2. MCC business Aims and how they relate to stakeholders Monster Cookies Company aims at establishing a website where the company can be able to reach numerous audiences via the internet in order to expand supply of monster cookies. This aim will have significant benefits to all the stakeholders those customers who could not locate the best suppliers of monster cookies will have a chance of obtaining cookies through the monster cookies website. Additionally, supplying monster cookies via the internet will enhance efficiency and effectiveness because customers will have a chance of placing orders for the best cookies at the comfort of their home (Baggett, 2001).Connectively, business relationships will improve among all stakeholders. This is because customers, suppliers and all shareholders will have a chance to interact virtually through the internet and exchange Company’s product (Rosen and Allen, 2007). This in turn will lead to increase dales volume and company profitability (Baggett, 2001). 2. E-commerce Ecommerce refers to the exchange of goods and services through the web site and internet .In above connection, ecommerce can be defined as digitally aided transactions between individuals, business and corporate (Peacock, 2008). 2.1. Implications that e-commerce can have to MCC Company The major implication of ecommerce of online transaction is the risk of introducing e-commerce at MCC Company. Ecommerce may expose MCC company to numerous risks among the risks include; the risk of scam whereby, virtual interaction between MCC company and customers may lead to fraud (Ghosh, 2001). Some customers may tend to use fake or stolen credit card to purchase monster cookies. Additionally, customers may post claims that goods supplied were defective so that they can obtain a refund from MCC Company causing the company to incur losses(Ghosh, 2001).MCC company may face the risk of hacking whereby, competitors may hack its website in order to prevent buyers from purchasing MCC products. Additionally, MCC company may face a risk of future closure because the company may hire dishonest web designers and programmer unknowingly who may tend to expose MCC business secrets to it’s competitors (Ghosh, 2001).Additionally, most online business dependent entirely on the mercy of their financial institutions. Incase financial institution receives claims against the company from its suppliers, the bank may frozen the account of the company and this may cause the company to collapse (Ghosh, 2001). 2.2. Global impacts of ecommerce Ecommerce has both negative and positive implication s among the positive impacts include: it has opened new business opportunities to both business and individuals (Kraemer, K2006). Small and medium business enterprises that do not have sufficient capital to operate can now operate virtually without any capital requirements (Kraemer, 2006). Additionally ecommerce has made the world a global business hub where trade can take place irrespective of geographical barriers. People can trade virtually without any physical movement from home to the market place; buyers have been exposed to a wide rage of quality products and services (Kraemer, 2006). In above connection, business transactions have been made more effective and efficient that before. On the other hand, ecommerce has some negative implications such as lack of proper security of information as well as cultural and language barriers among people located in different geographical regions (Kraemer, 2006). 3. Steps of designing an e-commerce website There are ten basic steps that are involved. The first step involves applying for a merchants account from merchant company. The account allows business to accept payments through credit cards.Seondly; an online gate away should be established so that a business can be able to accept online credit payments. Thirdly ecommerce s software that suit business need should be selected. The forth step involves installing a security certificate into you ecommerce web site. The fifth step involves designing website by including the entire feature that one may like a business to have. The sixth step involves developing your business privacy terms and conditions and move to the seventh step where one enters the products that the company is going to trade. The eighth step involves publishing the ecommerce website, while the ninth step involves registering the ecommerce website with major search engines. Finally, the tenth step involves management of an ecommerce website (Bentrum and Whatley, 2002). 3.1. Market Potential of introducing ecommerce system in MCC Introducing ecommerce at MCC will enable the company to have a broader market of supplying monster cookies due to a wider geographical coverage established by ecommerce. This in turn will leads to an increase in companies sales and profitability (Al-qirim, 2004). Additionally, the company will have an opportunity of interacting with suppliers who can supply raw material for manufacturing monster cookies’ at a subsidized cost. 3.2. Assessment of current ecommerce systems in use by similar organizations There are numerous ecommerce systems used by similar organizations among the systems include linkendlin, twitter, face book to name just but a few. Those systems have enabled similar organizations as MCC Company to have a broader network where business transactions can take place more efficiently and effectively (Al-qirim, 2004). 3.3. Financial implications for an ecommerce solution for MCC The most significant financial implication of ecommerce at MCC Company is that, the company has to adopt the use credit cards in order to receive payments from virtual customers located in different parts of the world. However, this may lead to fraud because some on-line customers are dishonest and may tend to make payments using defective and stolen credit card and this may cause MCC Company to incur substantial financial losses (Ghosh, 2001). 3.4. Suitability for an ecommerce solution for MCC Ecommerce is anticipated to provide a sustainable growth and profitability at MCC Company in the future. However, the company should establish measure of adopting technological dynamism in order to remain competitive and ensure continuous quality improvement in supplying monster cookies (Kraemer, 2006). 4. Conclusion Therefore, based on the above assessment it can be scrutinize that MCC Company focuses at manufacturing and supplying monster cookies. The company is in the process of adopting ecommerce. The impacts of ecommerce to the company have been discussed as well as the steps for designing its web site. Conclusively financial impact of ecommerce on MCC has also been put forth as well as sustainability of ecommerce solution. 5. Appendix (i).corporation from group members was a significant factors that led to successful completion of this assignment, (ii).Scheduling for group meetings was significant factor that led to completion of this assignment. (iii). Advice and instructions from our professor played a significant role towards successful completion of the assignment. 6. References List Al-qirim, N. A. Y. (2004). Electronic commerce in small to medium-sized enterprises. Hershey, Pa, Idea. http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=87292. Baggett, N. (2001). The all-American cookie book. Boston, Houghton Mifflin. Bentrum, J., and Whatley, J. (2002). Building e-commerce sites with the .NET framework. Indianapolis, Ind, Sams. Ghosh, A. K. (2001). E-commerce security and privacy. Boston, Mass. [u.a.], Kluwer Acad. Publ. Kraemer, K. L. (2006). Global e-commerce: impacts of national environment and policy. Cambridge [u.a.], Cambridge Univ. Press. Rosen, A., and Allen, B. (2007). Junior's cheesecake cookbook: 50 to-die-for recipes for New York-style cheesecake. Newtown, CT, Taunton Press. Peacock, M. (2008). Selling online with Drupal e-Commerce: walk through the creation of an online store with Drupal's e-Commerce module. Birmingham, [England], Packt Publishing. Read More