This paper seeks to examine the marketing strategy of the Monster Cookie company. Therefore, based on the above assessment it can scrutinize that MCC Company focuses on manufacturing and supplying monster cookies. The company is in the process of adopting e-commerce…
Download file to see previous pages...
MCC company may face a risk of future closure because the company may hire dishonest web designers and programmer unknowingly who may tend to expose MCC business secrets to its competitors (Ghosh, 2001).Additionally, a mostly online business depends entirely on the mercy of their financial institutions. In case financial institution receives claims against the company from its suppliers, the bank may freeze the account of the company and this may cause the company to collapse (Ghosh, 2001). 4
Introducing e-commerce at MCC will enable the company to have a broader market of supplying monster cookies due to a wider geographical coverage established by e-commerce. This, in turn, will lead to an increase in companies sales and profitability (Al-qirim, 2004). Additionally, the company will have an opportunity of interacting with suppliers who can supply raw material for manufacturing monster cookies’ at a subsidized cost. 6
There are numerous e-commerce systems used by similar organizations among the systems include LinkedIn, twitter, facebook to name just but a few. Those systems have enabled similar organizations as MCC Company to have a broader network where business transactions can take place more efficiently and effectively (Al-qirim, 2004). 6
The most significant financial implication of e-commerce at MCC Company is that the company has to adopt the use credit cards in order to receive payments from virtual customers located in different parts of the world. However, this may lead to fraud because some online customers are dishonest and may tend to make payments using a defective and stolen credit card and this may cause MCC Company to incur substantial financial losses (Ghosh, 2001).
...Download file to see next pagesRead More
Cite this document
(“Monster Cookie Company and E-commerce Assignment”, n.d.)
Retrieved from https://studentshare.org/e-commerce/1610828-assignment-case-study
(Monster Cookie Company and E-Commerce Assignment)
“Monster Cookie Company and E-Commerce Assignment”, n.d. https://studentshare.org/e-commerce/1610828-assignment-case-study.
The author states that the aim of “eGallery.com” is to give these individuals a chance to show their photographs and get recognized among others for their brilliance. The target audience varies from is upcoming young artists to other keen amateur photographers who just have the desire to show their talent to the world.
Kristen Cookie Company. The following is a study on the production process of Kristen Cookie Company. The paper evaluates the chosen production system which is made to order if it is aligned with the production objective of the business. The course of the investigation of this paper reveals that there is a bottleneck in the present production set up where production has the potential to stall due to the slow capacity of other components in the production line.
Increasingly, technology is shifting the organization’s associations with its customers from a "face-to-face" to a "screen-to-face" communication. The Internet is not an innovation that concerns only one or two sectors of the economy. Because it revolutionizes the way businesses should prudently systematize their activities and go to market, the Internet affects all economic commotions.
In other words, something that has to perform with the daily operational capabilities of the company can be supposed to be element of the business model (Tatum, 2011). For this report, I have selected four business models which will be discussed below: Online Portal The first business model that I have chosen is online portal.
Nevertheless, various risks are associated with online transaction. Despite these risks, some companies have been able to achieve customer loyalty through offering high quality products. These companies have also been able to manipulate resources available for the benefit of their business.
E-commerce is one of the mediums to increase the sale of the products globally and an advertisement is one of the critical factors involved in the success of any product. The vital aspect of the advertisement is the creativity in a way to encourage and compel the viewers, listeners and / or readers (audience) for buying the product.
The history of Monster Worldwide creates unique opportunity for Monster.com to compete on the market using its brand image and core of loyal customers.
The most important strategy which helps Monster.com to maintain its market share is strategic alliances.
Zorbas and Sons Public Ltd is an established Limited Company in Cyprus and its main activity is the production, distribution and sale of fresh pastry and confection products. The company today has 45 stores all over Cyprus (20 in Nicosia, 9 in Limasol,9 in Larnaca, 3 in Famagusta and 4 in Paphos) and three production units in Aradippou Industrial Area, equipped with the latest of technology.
All three problems were especially paralyzing to both overseas and domestic travel, on which the aviation industry live and die. With the use of planes demonstrated in the US as preferred method of terrorist attacks, air travel begun to make people nervous. SARS,